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Despite sponsorship disclosure regulations, many influencers circumvent regulations by posting hidden advertising in covert formats. However, the impact of influencer hidden advertising sponsorship disclosure (IHASD) on brand attitudes is complex and contradictory. To understand the influence mechanism clearly, we introduced the operational transparency framework and investigated the mediating effects of perceived manipulative intent and perceived authenticity as well as the relationship between them. The conditions under which the mediation effect occurs were also analyzed.

The authors conducted three experimental studies. Studies 1 and 2 examined the influence mechanism of sponsorship disclosure (present vs absent) and sponsorship disclosure prominence (explicit vs implicit) of influencer hidden advertising on brand attitudes (i.e. the mediating effect of perceived manipulative intent and perceived authenticity). Study 3 explored the moderating effect of consumers’ thinking styles.

The results revealed that sponsorship disclosure and sponsorship disclosure prominence of influencer hidden advertising weakened brand attitudes through perceived manipulative intent while enhancing brand attitudes through perceived authenticity. Perceived authenticity and perceived manipulative intent played a bidirectional chain mediating role. When consumers’ thinking style was experiential, the negative mediating effect of perceived manipulative intent was alleviated and the positive mediating effect of perceived authenticity was enhanced; this effect, though, was the opposite when consumers’ thinking style was rational.

This research contributes to influencer sponsorship disclosure literature through providing an enhanced comprehensive, in-depth theoretical explanation of the competing mechanisms of sponsorship disclosure effects.

In recent years, the application of artificial intelligence and digital technology has increasingly become a priority for online retailers. It is crucial to choose a way to make use of human–computer interaction (HCI) design to exert the positive influence of intelligent technology on consumer welfare. Despite the increasing use of HCI design in online retail context, there remain limitations in their effect of consumer well-being improvement. Although there is extensive literature in the field of consumer well-being improvement, few studies have empirically examined how HCI design drives the improvement of consumer well-being in the online retail context. Therefor, this study aims to deeply and systematically analyze the psychological mechanism between HCI and consumer well-being in the online retail environment.

The empirical analysis is based on data collection of 476 samples of online shoppers through the online survey method. From the perspective of autonomy, this study deeply analyzes the influence mechanism of different dimensions of HCI perception on consumer well-being.

The results indicated that autonomy plays a positive intermediary role in the impact of perceived connectivity, perceived personalization, perceived control and perceived responsiveness on the eudaimonia and hedonic enjoyment. Also, it revealed that psychological resistance negatively regulates the impact of perceived connectivity, perceived personalization and perceived control on autonomy, while experience purchase positively regulates the impact of autonomy on hedonic enjoyment.

This paper expands the research situation of consumer well-being by making integration of the dual structure of subjective well-being and psychological well-being to define the psychological mechanism and boundary conditions of the impact of HCI perception on consumer well-being. The main contribution of this study is to provide enlightenment for online retail enterprises to improve HCI design and help consumers enhance long-term well-being.

The massive amount of available information and functionality of the Internet makes selective information seeking effortless. This paper aims to understand the selective exposure to information during a health decision-making task.

This study conducted an experiment with a sample of 36 students to examine the influence of prior attitude, perceived threat level and information limit on users’ selective exposure to and recall of coronavirus disease 2019 (COVID-19) vaccination information. Participants were assigned to two conditions with or without an upper limit of the number of articles to be examined, and this study collected the number of articles read, the number of articles included in the report and recall score of the articles after one day of the experiment.

This study found that (1) participants with a negative attitude were more inclined to view attitude-consistent information and recalled attitude-consistent information more accurately, while participants with a positive attitude viewed more balanced information; (2) participants perceiving higher health threat level recalled attitude-consistent information more accurately; and (3) an upper limit on the number of articles to be viewed does not have any impact on selective exposure.

The findings of this paper pinpoint the disparity of influence of positive and negative attitudes on selective exposure to and selective recall of health information, which was not previously recognized.

Vaccination campaigns should focus on reaching people with negative attitudes who are more prone to selective exposure to encourage them to seek more balanced information.

This is the first paper to explore selective exposure to COVID-19 vaccination information. This study found that people with a negative attitude and a higher level of perceived health threat are more prone to selective exposure, which was not found in previous research.

Social media commerce provides a convenient way for users to share information and interact with each other. Few studies, however, have examined the effect of marketing messages and consumer engagement behaviors on the economic performance of marketing. This study, therefore, explored the economic performance of social media in terms of marketing messages and consumer engagement.

Using ordinary least squares regression and data collected from Weibo and Maoyan, this study analyzed the effects among marketing messages, consumer engagement and movie ticket sales.

The results indicated that marketing messages on Weibo had a positive effect on box office revenues, while consumer engagement behavior (whether personal or interactive) did not affect box office revenues. The results suggested that marketing messages on social media have more salient effects for predicting economic performance than consumer engagement behaviors.

This study underscores the importance of social media in consumer purchasing behavior. The findings also extend the literature related to commerce and product message design on social media platforms.