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To test the feasibility of the use of supermarket sales data in evaluating a local point of purchase intervention and to assess the impact of the intervention six and 12 months later. Staged point of purchase intervention pilot study followed by a longitudinal observational study. The study was carried out in one supermarket in Mikkeli, Finland. Foods were classified as healthier or reference products based on their labelled content of salt and saturated fat. The sales of packaged foods containing reduced amounts of salt and/or saturated fat were promoted with a stepwise increasing intervention culminating in a “heart week”. In addition all unplanned promotional activities during the intervention were surveyed. Information on the sales of both the promoted products and reference products was collected daily from the supermarket’s computer system. Direct and proportional sales of both single products and whole food groups were analysed during the intervention and at follow‐up. In addition the supermarket environment and the supermarket’s advertising in the local newspaper were checked. Short‐term variations in the sales could be seen related to the promotion activities. During the heart week the sales of actively promoted healthier products increased by 37‐49 per cent. Variations in the sales of reference products could also be seen; the proportional sales of some healthier products declined significantly when the reference products were actively promoted. The supermarket environment was still affected by the intervention at both follow‐ups. The mean percentage salt content of the weekly sales had declined in all food groups and the mean percentage fat content had either declined or remained unchanged. Computerised sales data provide a useful and rapid means of evaluating supermarket based interventions. The intervention had an impact on the supermarket environment which was visible at follow‐up.

Supermarkets are potential sites for collaboration between the health sector, food industry and the sales business in health promotion work. In order to establish the possibility of co‐operation between the municipal food control authority and the retail stores, an intervention project was started in one supermarket in Finland. The aim of the project was to encourage the supermarket to take health aspects, especially related to salt and saturated fat, into consideration in their marketing and to find out how the customers react to this project. The intervention was designed as a step‐wise programme with gradually increasing intervention. During the intervention period 600 customers were interviewed. The awareness of the campaign rose steadily up to over 50 percent during the last phase. The reporting of the local newspaper and radio seemed particularly to increase the customers’ awareness. Both the customers and the supermarket workers had a very positive attitude towards the project throughout the intervention. The direct impact of the intervention on reported purchase behaviour was small but the study showed that health promotion work in co‐operation between food control and supermarkets does work. The project could serve as a model for similar larger health promotion projects and might inspire other supermarkets to help their customers make healthier choices.

The purpose of the paper is to show that a syndrome of problem behaviours, i.e. early substance abuse, school and family problems and sexual promiscuity impairs normal development in adolescence. This comparative study looked for differences in the problem behaviour profiles of 15‐year‐old adolescents in the Pitkäranta district in Russia and in eastern Finland, in order to develop more effective strategies for adolescents' health promotion.

Data from the Russian Pitkäranta Youth Study (n=385) and the Finnish North Karelia Youth Study (n=2098) were used. A K‐means clustering algorithm was used to identify homogenous groups of adolescents based on variation in selected health behaviour variables.

The paper finds that four different profiles including the variables of current smoking, first smoking experiments, first drinking experiments, experiences of drunkenness and sexual experiences were identified. The identified profiles, titled “Non‐ or late experimenters”, “Middle experimenters”, “Early experimenters” and “Child experimenters”, were found to be distinct across gender, country and other external variables. Adolescents more often in Pitkäranta than in eastern Finland belonged to “Non‐ or late experimenters” of minimal risk‐taking behaviours. Unhealthy dietary habits, use of illegal drugs, psychosomatic disorders and problems with parents were more common among “Early experimenters” and Child experimenters”. These findings added to the evidence of grouping of problem behaviours.

The paper shows that there is a need to develop and implement tailored and coordinated health promotion programs for specific target groups of adolescents. Obviously, adolescents with a high level of risk‐taking behaviours would benefit from programs that acknowledge their cultural expectations in their everyday life contexts.

This paper describes a cross‐sectional comparison of health surveys among adolescents in two countries. It will be interesting to carry out a follow‐up survey in, for example, ten years to see how health issues have changed, especially among Russian adolescents, of whom there is not much research available.

Cluster analysis was a useful method in identifying adolescents' problem behaviours in a cross‐cultural study.