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Article
Publication date: 17 October 2008

Wujun Cao, Peiying He and Jinfeng Wang

The purpose of this paper is to look at how, in order to fit the practical environment, the scopes of the order‐quantity of a quantity discount contract are enlarged.

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Abstract

Purpose

The purpose of this paper is to look at how, in order to fit the practical environment, the scopes of the order‐quantity of a quantity discount contract are enlarged.

Design/methodology/approach

The contract feasible set (CFS) is discussed to extend the order quantity from a single point to an interval.

Findings

The application of the CFS can enlarge the scope of the contracts of the supply chain. The CFS can be used in the practice.

Research limitations/implications

The CFS of the quantity‐discount contract only is discussed. The other contracts do not be involved.

Practical implications

A very useful advice for construction the parameters of the contracts.

Originality/value

The concept of the CFS is defined. The new approach that extend the parameters of the contracts from a single point to an interval is provided.

Details

Kybernetes, vol. 37 no. 9/10
Type: Research Article
ISSN: 0368-492X

Keywords

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Article
Publication date: 4 June 2018

Pei Ying Chua, Sajad Rezaei, Man-Li Gu, YokeMoi Oh and Manimekalai Jambulingam

The purpose of this paper is to investigate the determinants of behavioural intention and use behaviour towards social networking apps. Exogenous latent constructs, namely…

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Abstract

Purpose

The purpose of this paper is to investigate the determinants of behavioural intention and use behaviour towards social networking apps. Exogenous latent constructs, namely, performance expectancy, effort expectancy and social influence are the key antecedents proposed based on the unified theory of acceptance and use of technology to predict the usage intention and behaviour of social networking apps (i.e. endogenous latent constructs). Experience as a moderator is the extended construct to explain social networking apps user’s behavioural intention.

Design/methodology/approach

To target young generation (Millennial), a cross-sectional data collection approach was conducted to collect data from the social networking apps users (i.e. Facebook, WhatsApp, WeChat, Twitter, Instagram, YouTube, Snapchat and others) whereby a total of 384 valid questionnaires were obtained from six universities in Malaysia. Statistical analysis using partial least squares path modelling approach and a variance-based structural equation modelling (VB-SEM) techniques is performed to analyse the measurement and structural relationship.

Findings

The findings indicate that performance expectancy, effort expectancy and social influence determine behavioural intention, and behavioural intention impacts social networking apps use behaviour. Moreover, the moderation analysis reveals that the relationship between effort expectancy and behavioural intention is moderated by experience, whereas the relationship between social influence and behavioural intention is not moderated by experience.

Originality/value

While the surge of social networking apps has gained tremendous popularity among Millennial as an attractive market segment, previous studies mainly have focussed on intention and behaviour of online users in general. Despite apps and related technologies which have opened a new era of effective communications in marketing, social networking apps usage intention and behaviour focussing on Millennial is not well understood in the current literature. This study contributes and sheds lights on the current issue of social networking apps usage intention and behaviour and looks into a key rising market segment, the Millennial users.

Details

Nankai Business Review International, vol. 9 no. 2
Type: Research Article
ISSN: 2040-8749

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