Ya-Hui Kuo, Pei-Chiang Wu and Sun Young Ahn
The purpose of this study was to develop a synthesized retail brand personality scale (RBPS) framework across retail formats. This research also addresses cultural differences by…
Abstract
Purpose
The purpose of this study was to develop a synthesized retail brand personality scale (RBPS) framework across retail formats. This research also addresses cultural differences by applying an emic-etic approach to scale development with United States (US) and Taiwanese samples.
Design/methodology/approach
After two focus group interviews and a pretest were conducted in both Taiwan and the US, a main test was conducted on consumer samples in Taiwan (N = 412) and in the US (N = 411). Confirmatory factor analysis was used to develop a valid, reliable RBPS.
Findings
The results revealed that sincerity and sophistication are comparable dimensions to those in the brand personality scale (BPS), and unpleasantness, traditionalism, enthusiasm, antagonism and innovativeness were found to be unique dimensions for retail brands. The findings also indicated that sincerity, unpleasantness and traditionalism are common dimensions across cultures, whereas innovativeness, sophistication and antagonism are culture-specific dimensions in the US, whereas enthusiasm is a specific dimension in Taiwan.
Originality/value
To the best of authors’ knowledge, this study is the first to develop a synthesized scale of retail brand personality that compares the identified dimensions to Aaker's (1997) BPS and includes an emic-etic approach. This research contributes to the branding literature and international marketing field, and has implications for retail practitioners.
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Shehnaz Tehseen, Syed Monirul Hossain, Kim Yoke Ong and Elizabeth Andrews
This chapter explores the present state of the worldwide tourism sector and its complex phenomenological interconnection with climate change. This analysis emphasizes the…
Abstract
This chapter explores the present state of the worldwide tourism sector and its complex phenomenological interconnection with climate change. This analysis emphasizes the significant environmental consequences resulting from the rise of tourism, which can be attributed to the exponential growth facilitated by enhanced connectivity and the concurrent increase in disposable incomes. It thoroughly analyses the primary factors that contribute to the environmental impact of the sector, which encompasses emissions from transportation, infrastructure development, waste generation, and resource usage. Furthermore, this analysis sheds light on the obstacles encountered in the process of shifting toward sustainability, including limited knowledge and understanding, deficiencies in policy implementation, and reluctance to embrace transformation within the sector. However, it also provides insights into numerous activities and solutions currently in progress to alleviate the environmental impact of the industry. The aforementioned approaches encompass the implementation of sustainable tourism practices, legislation revisions, and advancements in technology. This chapter concludes by highlighting the imperative need for a collaborative initiative including governmental bodies, industrial participants, and tourists to establish a harmonious equilibrium between the pursuit of economic expansion and the protection of the environment. The future trajectory of global tourism is contingent upon the adoption of sustainable practices, which are crucial for fostering a healthy coexistence between the tourism industry and the environment.
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Shehnaz Tehseen, Kim Yoke Ong, Syed Monirul Hossain and Elizabeth Andrews
This chapter provides an in-depth examination of the role that sustainable tourism plays in fostering a more environmentally and economically sustainable global economy. It delves…
Abstract
This chapter provides an in-depth examination of the role that sustainable tourism plays in fostering a more environmentally and economically sustainable global economy. It delves into the advantages, disadvantages, and potential of sustainable tourism, emphasizing environmental conservation, societal inclusion, and economic progress. The shift towards sustainable tourism underscores the importance of minimizing negative impacts while maximizing positive outcomes for the environment, local communities, and cultural heritage. It underscores the necessity of balancing economic development, environmental preservation, and social well-being. Sustainable tourism encourages environmentally friendly practices, promotes renewable energy, and supports local businesses, thereby driving both environmental protection and economic growth. Challenges and opportunities are identified, necessitating innovative solutions for a sustainable tourism model. Effective policies and collaboration among stakeholders can address issues like excessive tourism impacts and ensure equitable distribution of benefits to local populations. Technology and community involvement play crucial roles in fostering sustainability and responsible travel. The chapter emphasizes energy efficiency, waste management, and transportation enhancements, while recognizing digital platforms’ role in promoting informed travel decisions. Future trends focus on climate adaptation, responsible tourism, and circular economies. Thus, a triple bottom-line approach integrating economic, social, and environmental considerations, alongside resource management, technology, community engagement, and cultural preservation, emerges as essential for advancing sustainable tourism practices.