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The charge is clear. Ignoring the intrusion of reality, Jim Rettig asks you to create a reference service of ten sources on a desert island. Let's, then, imagine a primitive, yet pleasant spot where prospects of good health and food are matched by comfortable housing and a total lack of smiling, sincere television newscasters. Your companions are compatible, enjoy conversation, and are fond, particularly, of browsing in reference books. At this point the rules of experience, education and culture foretell the magic list of ten. One may name the works quickly, and without much need for discussion: World Book, World Almanac, Webster's Third New International Dictionary of the American Language, Oxford English Dictionary, Bartlett's Familiar Quotations, Times Atlas of the World, Statistical Abstract of the U.S., United States Government Manual, Statesman's Yearbook, and the Dictionary of American Biography.

The New Grove Dictionary of Music and Musicians has been on the shelf for two years now, and the pride and excitement I felt when it first appeared, due to my small contributions to its content and completion, have not diminished. As a reference librarian, I use it constantly myself and with patrons to answer a wide spectrum of questions. As a cataloger, I turn to it for birth and death dates, help in establishing names and uniform titles, and for the date of composition for music (to be stored in field 045 of the MARC format). As a researcher, I delve into it time and time again for the opinions of respected scholars and for data in worklists and bibliographies.

The University of Michigan owns one of the largest collections of ancient papyri. In 1991 a project was initiated to explore image capture of papyri in the Michigan collection with the use of electronic media (scanners), and to create a detailed online catalog with information relevant for all those involved in the study and research of the ancient Mediterranean world. In the summer of 1994, the Michigan papyrus collection underwent an extensive period of testing alternative media for image capture, as well as better, faster, and more efficient hardware and software. The collection created its own home page on the World Wide Web and made available sample images as a means of soliciting comments from the experts in the field of papyrology. The papyrus collection at Duke University has also launched a project similar to that envisioned by Michigan in 1991; and that project is now approaching completion. Further developments in the past two years have brought together the five largest papyrus collections in the United States to form a consortium known as the Advanced Papyrological Information System (APIS), which operates under the guidance of the American Society of Papyrologists (ASP).

THE new library building has been open for six months now. It is pleasantly situated in an area of new buildings, and occupies a prominent island site just on the edge of the shopping centre. The old library was in the middle of a shopping area, and it has been interesting to note that our removal from that site has had a more considerable effect on the traffic pattern than one would have thought.

The purpose of this paper is to present a biographical sketch of David D. Monieson whose academic career in marketing included time spent at the Wharton School of Business at the University of Pennsylvania, the University of Toronto, and over 30 years at Queen's University. It is focussed on Monieson's contributions to the history and philosophy of marketing thought, especially with respect to what Monieson called “usable knowledge” in marketing.

This paper uses a traditional historical narrative based on extensive personal interviews with Monieson and with some of his students and colleagues as well as archival research including personal correspondence, course notes, research notes, and other unpublished documents.

Monieson made important contributions to the thinking about history and philosophy of marketing thought. Some of his ideas, such as the intellectualization and re‐enchantment of marketing, have found a following among marketing academics; others, such as complexity, have not.

There is no published biographical study of Monieson and no detailed analysis of his contributions to marketing thought. This biographical sketch provides insights into several significant marketing ideas and tells the life story of an important marketing scholar.