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The purpose of this paper is to analyze the innovation process of organizations representing the main sectors of Brazilian economic activity.

The literature review focuses on analyzing the innovation process characteristics regarding the innovation types. The authors carried out interviews with executives and managers in charge of innovation at the leading large companies in the respective sectors analyzed. The data analysis of this qualitative research was structured in three steps. The first step is the analysis of data collected for encoding, the second step, the summarization of the common points presented by the companies in each sector and, finally, the interpretation of these data, aided by triangulation from secondary data that support the analysis of the collected primary data.

The main contribution of this study is to characterize the innovation process of organizations representing the main sectors of the Brazilian economy, with a classification regarding the sectoral innovation standard.

The authors’ intent is that the paper can contribute with a comparative analysis among companies of the same sector and, subsequently, among companies of the different surveyed sectors. Thus, the characterization aims to present the companies’ innovation process and the comparative analysis aims to verify the innovation sectoral patterns. In addition, as implications for management practice, some strategies for better knowledge management in the organization are suggested for each type of innovation.

The main theoretical contribution focuses on the development of a conceptual model that structures the analyzed variables of the constructs “innovation process” and “innovation sectoral patterns”, allowing not only the characterization but also the comparative analysis of the representative organizations present in the sample.

The volatile scenario of technological innovation demonstrates the need for risk control processes, in order to ensure its viability. The purpose of this paper is to propose a conceptual framework for risk management in the introduction of new technologies by start-ups, aiming to provide the guidelines for the improvement of this process.

The study comes up with conceptual categories related to risk management in start-ups, mainly based on the NPVR approach. The methodology included two comparative case studies: MercadoPago and GuiaBolso, which had their data collected through interviews with key managers and documents provided by the organizations. Data analysis was based on the Miles et al. (2014) model, whereby data were condensed; data were visualized, and conclusions developed and checked.

Among the main results, there is the proposition of a deductive-inductive matrix for the management of uncertainties and risks in start-ups, which brings elements that provide the calculation of the NPV adjusted for the risk of developing a new product (NPVR), process or service, as well as the contribution of the level of risk management maturity of the companies, setting up the Risk Management Matrix (RMM).

The authors propose a matrix for the management of uncertainties and risks in start-ups.

The authors present comparative case studies of MercadoPago and GuiaBolso which help the entrepreneurs to develop their start-ups.

As the main contribution, this paper proposes the start-up RMM, a model for the management of uncertainties and risks in start-ups, which brings elements that provide the calculation of the NPV adjusted for the risk of developing a new product (NPVR), process or service, as well as the contribution of the level of risk management maturity of the companies.

Innovation, digital solutions and scalability are some of the integral distinctive elements of start-ups. Due to these factors, the management of risks for businesses of this nature demands a specific approach. The purpose of this paper is to propose the identification, analysis and treatment of risks in the introduction of new technologies by Catarse, the biggest site for crowdfunding in Latin America, founded with the vision of net present value adjusted to the risk of developing a new product (NPVR) and enterprise risks in the environment of value, aiming to provide the guidelines for the improvement of this process.

The empirical research realized in this study is of a qualitative nature and was conducted using the case study method, which had its data collected through interviews with key managers and documents provided by the organizations. Data analysis was based on Miles et al.’s (2014) model, whereby data were condensed and visualized, and conclusions were developed and checked.

Among the main results, there is the proposition of a deductive-inductive analysis of risks in start-ups by means of calculation of the net present value adjusted to the risk of developing a new product (NPVR), analysis of the decisions made by the entrepreneur and the processes of business communication and development of the product.

The authors propose the identification of important factors for the management of uncertainties and risks in start-ups.

The authors present an important case study in Latin America, Catarse, which helps entrepreneurs to develop their start-ups.

As the main contribution, this paper proposes the identification of elements for the management of uncertainties and risks in start-ups, which brings elements to provide the calculation of the net present value adjusted to the risk of developing a new product (NPVR), process or service, as well as the contribution of the level of risk management maturity of the studied company.