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The purpose of this study is to test the viability of comparative advertising in Chile.

Data were collected via controlled experimentation. The study employed a 3 (comparative advertising intensity: noncomparative, indirect comparative, and direct comparative)×2 (product category involvement: low, high)×2 (sponsor brand's relative market share: market leader, other brand) between‐subjects factorial design.

The results suggest that direct and indirect comparative advertisements are not more effective than noncomparative advertisements in Chile. Additionally, data do not support the idea that the effect of comparative advertising intensity is moderated by the product category involvement and/or by the sponsor brand's relative market share. Since comparative advertising was not shown to be more effective than noncomparative advertising, the authors hypothesize that it is due to cultural biases and the novelty of comparative advertising in Latin America, as expressed through negative message believability.

While experimental research is not sufficient to establish the generalized non‐superiority of comparative advertising in the region, the results support the idea that comparative advertising might not be more effective than noncomparative advertising for many marketing campaigns in Latin America.

Several recent studies have investigated international differences in advertising practices. Most of these address advertising in general, leaving the transferability of comparative advertising practices largely unexplored (White Nye et al.). Analyzing the case of Latin America is highly relevant due to the limited development that exists with respect to comparative advertising in the region.

The purpose of this paper is to examine two popular price promotion strategies – price matching guarantees (PMGs) and everyday low prices (EDLP) – and their effects on Chilean consumer behavior in terms of consumer perceptions of low prices, search behavior and purchase intention.

A quasi experiment with three scenarios was conducted to test price promotion effects. Subjects were instructed to respond a questionnaire that included the dependent variables.

Results show that EDLP and PMG strategies increase perceptions of low prices and affect purchase intentions. These effects are significantly higher for stores offering EDLP than PMG. However, when consumers are exposed to two or more price promotion strategies (rather than one) they reduce their purchase intentions for a specific store and increase their search intentions.

This is an initial study exploring the effects of price promotion strategies on consumers. Future research could test the hypotheses advanced in the study across different samples and contexts (supermarkets, department stores, convenience stores, and other retailers) and might privilege external validity, using experiments mimicking decisions with real consequences.

Retailers and marketers in Latin America – particularly those companies stressing price or value as their differential advantage – should consider the use of price promotions when designing marketing strategies. On the other hand, retailers should be aware that an intensive use of these of promotions could lead to increases in consumer search behavior.

While findings from the USA suggest that price promotion strategies can be effective in several contexts, there has been a limited number of studies addressing whether such strategies are effective in other countries, particularly in Latin America and emerging nations.

The purpose of this paper are to determine: how disasters are used as a theme in advertising; how the public evaluates different ways of using disasters in advertising; what dimensions directly affect these evaluations; and what aspects should be taken into account by an organization that wants or need to develop a campaign after a disaster.

This paper presents two studies examining the relationship between catastrophes and advertising in the context of the February 2010 earthquake in Chile. The first study scrutinizes the characteristics of print ads that used this event as their main theme. The second study evaluates the reactions of consumers to different types of post-catastrophe ads. This issue was explored in a survey on the attitudes toward and credibility of these ads and in a qualitative examination, which explored the reasons for the interviewees’ evaluation.

The first study identified nine types of advertisements as the most used by advertisers. The second study showed that the most common ad types had the worst evaluations by the public. In addition, the evaluation of the ads was directly related to three dimensions: opinion with regard to the advertised brand, evaluation of the ad’s performance, and perception of commercial intent.

It is important to consider some limitations of this study: this paper used only print advertising, and the sample was selected from Chilean internet users (50 percent of the population).

This paper provides recommendations for for-profit and non-profit organizations that need or want to effectively develop campaigns in the context of a disaster.

Within the context of a few studies on the development of campaigns in the context of a catastrophe, this paper seeks to test and expand upon the scarce findings in this field.

Information from Current Research Information Systems (CRIS) is stored in different formats, in platforms that are not compatible, or even in independent networks. It would be helpful to have a well-defined methodology to allow for management data processing from a single site, so as to take advantage of the capacity to link disperse data found in different systems, platforms, sources and/or formats. Based on functionalities and materials of the VLIR project, the purpose of this paper is to present a model that provides for interoperability by means of semantic alignment techniques and metadata crosswalks, and facilitates the fusion of information stored in diverse sources.

After reviewing the state of the art regarding the diverse mechanisms for achieving semantic interoperability, the paper analyzes the following: the specific coverage of the data sets (type of data, thematic coverage and geographic coverage); the technical specifications needed to retrieve and analyze a distribution of the data set (format, protocol, etc.); the conditions of re-utilization (copyright and licenses); and the “dimensions” included in the data set as well as the semantics of these dimensions (the syntax and the taxonomies of reference). The semantic interoperability framework here presented implements semantic alignment and metadata crosswalk to convert information from three different systems (ABCD, Moodle and DSpace) to integrate all the databases in a single RDF file.

The paper also includes an evaluation based on the comparison – by means of calculations of recall and precision – of the proposed model and identical consultations made on Open Archives Initiative and SQL, in order to estimate its efficiency. The results have been satisfactory enough, due to the fact that the semantic interoperability facilitates the exact retrieval of information.

The proposed model enhances management of the syntactic and semantic interoperability of the CRIS system designed. In a real setting of use it achieves very positive results.

The purpose of this research is to examine the impact of high-involvement work systems (HIWS) on absorptive capacity. In addition, the mediating effect of happiness at work in the relationship between high-involvement work practices and absorptive capacity is analyzed.

A 2-1-2 bathtub multilevel mediation model was used to analyze a sample of 783 employees from 111 bank branches, gathering data at three different times.

The results reveal that HIWS positively affect absorptive capacity. In addition, they show that happiness at work partially mediates the relationship between HIWS and absorptive capacity.

Happiness at work is a fundamental element for knowledge absorption. The findings support the basic assumptions of the job demands-resources model, and demonstrate how HIWS, acting as a job resource, lead to positive attitudes (happiness at work) and, in turn, to positive outcomes (absorptive capacity). The proposed HIWS, based on the assumptions of the mutual gains model, reveal a positive employment relationship with effects on both HAW and organizational outcomes. If organizations expose their employees to management practices that have specific benefits for their HAW, employees are more likely to perform their jobs in ways that will promote their absorptive capacity.

Lean manufacturing (LM) constitutes a consolidated alternative that has been successfully used to increase company effectiveness and performance. However, different studies have shown that many companies that attempt to integrate LM into their manufacturing operations fail in their efforts. Recent studies have shown that soft practices are a key factor for a successful LM implementation. The purpose of this paper is to analyze an in-depth review of the different human-related lean practices (HRLP) referenced in the recent literature and to identify which of them are more relevant to a successful LM implementation.

The findings presented in this paper are based on the results of a study about the situation of LM in Spain carried out with lean production managers and frontline supervisors of 202 Spanish companies with a high percent (74 percent) of international firms with factories in different countries. The implemented methodology uses factor analysis and structural equation modeling.

The results shows statistical evidence of the relationship between management’s HRLP (fostering a lean culture, providing support to lean), employees’ HRLP (employee involvement and employee empowerment) and operational performance (OP) (waste reduction and flexibility).

The results have academic and practical relevance for clarifying lean phenomena, helping managers to define a sequence in which a company should implement HRLP to successfully implement LM and increase its OP.

This study fills a research gap by exploring the existing causal relationships between a greater number of variables, both dependent and independent in relation to human factors in LM implementations.

Mexico has an economic dynamic mostly associated with low added value sectors; regions of Guerrero and Michoacan highlight at national and even international levels in the agri-food production, however, they present substantial lags in their development and competitiveness. The purpose of this paper is to analyze the innovation policy in the agri-food sector of these regions through its regulations and local policy.

The present work has a qualitative approach through a case study with the treatment of units of analysis (UA), in which innovation policy in the agri-food sector as main UA, whose sources of interpretation have been direct observation and documentary sources such as laws and the guiding instruments of the regional public policy on innovation and the agri-food sector.

This paper identifies severe institutional weaknesses, a lack of incentives and structures for generating certainty and innovation capabilities in the agri-food sector. Both regions have weak and poorly articulated institutions in their innovation policy, with few incentives and scarcely defined property rights tending to increase uncertainty among the actors participating in the agri-food sector, although the economic dynamics of both regions is mostly associated with that sector, therefore, the low development and lack of competitiveness are a direct consequence of a minimum priority of innovation policy.

Our research is useful for the academic sphere by contributing to applied knowledge on the implications of innovation policy at the sectoral level on the development and competitiveness of regions, particularly in an emerging country such as Mexico, allowing to generate bridges gaps between theory and practice.

The main contribution is for policymakers, allowing them to compare and facilitate a better design of regulatory and public policy instruments that enable them to address and enhance economic vocations through innovation for regional development.

The research focuses on a debate at the regional level on the institutional limitations of promoting innovation through public policy. This study approaches economic and political processes having as empirical evidence of two undeveloped Mexican regions that stand out internationally in agri-food production. These regions have sectoral dynamics inserted in global value chains but have not achieved a local articulation, which has negatively affected their competitiveness and development. The cases of Guerrero and Michoacan are examples of regions like many others, which present diverse institutional weaknesses and lack of incentives associated with innovation policy that limit the development and articulation of their territorial capabilities.