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Article
Publication date: 18 March 2021

Pandiaraj A., Sundar C. and Pavalarajan S.

Up to date development in sentiment analysis has resulted in a symbolic growth in the volume of study, especially on more subjective text types, namely, product or movie reviews…

Abstract

Purpose

Up to date development in sentiment analysis has resulted in a symbolic growth in the volume of study, especially on more subjective text types, namely, product or movie reviews. The key difference between these texts with news articles is that their target is defined and unique across the text. Hence, the reviews on newspaper articles can deal with three subtasks: correctly spotting the target, splitting the good and bad content from the reviews on the concerned target and evaluating different opinions provided in a detailed manner. On defining these tasks, this paper aims to implement a new sentiment analysis model for article reviews from the newspaper.

Design/methodology/approach

Here, tweets from various newspaper articles are taken and the sentiment analysis process is done with pre-processing, semantic word extraction, feature extraction and classification. Initially, the pre-processing phase is performed, in which different steps such as stop word removal, stemming, blank space removal are carried out and it results in producing the keywords that speak about positive, negative or neutral. Further, semantic words (similar) are extracted from the available dictionary by matching the keywords. Next, the feature extraction is done for the extracted keywords and semantic words using holoentropy to attain information statistics, which results in the attainment of maximum related information. Here, two categories of holoentropy features are extracted: joint holoentropy and cross holoentropy. These extracted features of entire keywords are finally subjected to a hybrid classifier, which merges the beneficial concepts of neural network (NN), and deep belief network (DBN). For improving the performance of sentiment classification, modification is done by inducing the idea of a modified rider optimization algorithm (ROA), so-called new steering updated ROA (NSU-ROA) into NN and DBN for weight update. Hence, the average of both improved classifiers will provide the classified sentiment as positive, negative or neutral from the reviews of newspaper articles effectively.

Findings

Three data sets were considered for experimentation. The results have shown that the developed NSU-ROA + DBN + NN attained high accuracy, which was 2.6% superior to particle swarm optimization, 3% superior to FireFly, 3.8% superior to grey wolf optimization, 5.5% superior to whale optimization algorithm and 3.2% superior to ROA-based DBN + NN from data set 1. The classification analysis has shown that the accuracy of the proposed NSU − DBN + NN was 3.4% enhanced than DBN + NN, 25% enhanced than DBN and 28.5% enhanced than NN and 32.3% enhanced than support vector machine from data set 2. Thus, the effective performance of the proposed NSU − ROA + DBN + NN on sentiment analysis of newspaper articles has been proved.

Originality/value

This paper adopts the latest optimization algorithm called the NSU-ROA to effectively recognize the sentiments of the newspapers with NN and DBN. This is the first work that uses NSU-ROA-based optimization for accurate identification of sentiments from newspaper articles.

Details

Kybernetes, vol. 51 no. 1
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 19 September 2019

Prasanth A. and Pavalarajan S.

The purpose of this paper is to enhance the network lifetime of WSN. In wireless sensor network (WSN), the sensor nodes are widely deployed in a terrestrial environment to sense…

Abstract

Purpose

The purpose of this paper is to enhance the network lifetime of WSN. In wireless sensor network (WSN), the sensor nodes are widely deployed in a terrestrial environment to sense and evaluate the physical circumstances. The sensor node near to the sink will deplete more energy faster than other nodes; hence, there arises an energy hole and network partitioning problem in stationary sink-based WSN. Even though many mobile sink-based WSN is formulated to mitigate energy hole, inappropriate placement of sink leads to packet drop and affect the network lifetime of WSN. Therefore, it is necessary to have an efficient sink mobility approach to prevent an aforesaid problem.

Design/methodology/approach

In this paper, zone-based sink mobility (ZBSM) approach is proposed in which the zone formation along with controlled sink mobility is preferred for energy hole mitigation and optimal sink node placement. In ZBSM, the sink decides to move toward strongly loaded zone (SLZ) for avoiding network partitioning problems where the selection of SLZ can be carried out by using Fuzzy Logic.

Findings

The performance results confirm that the proposed scheme reduces energy consumption as well as enhances the network lifetime compared with an existing scheme.

Originality/value

A new optimal sink node placement is proposed to enhance the network lifetime and packet delivery ratio of WSN.

Details

Sensor Review, vol. 39 no. 6
Type: Research Article
ISSN: 0260-2288

Keywords

Article
Publication date: 5 August 2021

Farzad Kiani, Amir Seyyedabbasi and Sajjad Nematzadeh

Efficient resource utilization in wireless sensor networks is an important issue. Clustering structure has an important effect on the efficient use of energy, which is one of the…

186

Abstract

Purpose

Efficient resource utilization in wireless sensor networks is an important issue. Clustering structure has an important effect on the efficient use of energy, which is one of the most critical resources. However, it is extremely vital to choose efficient and suitable cluster head (CH) elements in these structures to harness their benefits. Selecting appropriate CHs and finding optimal coefficients for each parameter of a relevant fitness function in CHs election is a non-deterministic polynomial-time (NP-hard) problem that requires additional processing. Therefore, the purpose of this paper is to propose efficient solutions to achieve the main goal by addressing the related issues.

Design/methodology/approach

This paper draws inspiration from three metaheuristic-based algorithms; gray wolf optimizer (GWO), incremental GWO and expanded GWO. These methods perform various complex processes very efficiently and much faster. They consist of cluster setup and data transmission phases. The first phase focuses on clusters formation and CHs election, and the second phase tries to find routes for data transmission. The CH selection is obtained using a new fitness function. This function focuses on four parameters, i.e. energy of each node, energy of its neighbors, number of neighbors and its distance from the base station.

Findings

The results obtained from the proposed methods have been compared with HEEL, EESTDC, iABC and NR-LEACH algorithms and are found to be successful using various analysis parameters. Particularly, I-HEELEx-GWO method has provided the best results.

Originality/value

This paper proposes three new methods to elect optimal CH that prolong the networks lifetime, save energy, improve overhead along with packet delivery ratio.

Details

Sensor Review, vol. 41 no. 4
Type: Research Article
ISSN: 0260-2288

Keywords

Article
Publication date: 1 June 2022

Md Shamim Hossain, Mst Farjana Rahman, Md Kutub Uddin and Md Kamal Hossain

There is a strong prerequisite for organizations to analyze customer review behavior to evaluate the competitive business environment. The purpose of this study is to analyze and…

Abstract

Purpose

There is a strong prerequisite for organizations to analyze customer review behavior to evaluate the competitive business environment. The purpose of this study is to analyze and predict customer reviews of halal restaurants using machine learning (ML) approaches.

Design/methodology/approach

The authors collected customer review data from the Yelp website. The authors filtered the reviews of only halal restaurants from the original data set. Following cleaning, the filtered review texts were classified as positive, neutral or negative sentiments, and those sentiments were scored using the AFINN and VADER sentiment algorithms. Also, the current study applies four machine learning methods to classify each review toward halal restaurants into its sentiment class.

Findings

The experiment showed that most of the customer reviews toward halal restaurants were positive. The authors also discovered that all of the methods (decision tree, linear support vector machine, logistic regression and random forest classifier) can correctly classify the review text into sentiment class, but logistic regression outperforms the others in terms of accuracy.

Practical implications

The results facilitate halal restaurateurs in identifying customer review behavior.

Social implications

Sentiment and emotions, according to appraisal theory, form the basis for all interactions, facilitating cognitive functions and supporting prospective customers in making sense of experiences. Emotion theory also describes human affective states that determine motives and actions. The study looks at how potential customers might react to a halal restaurant’s consensus on social media based on reviewers’ opinions of halal restaurants because emotions can be conveyed through reviews.

Originality/value

This study applies machine learning approaches to analyze and predict customer sentiment based on the review texts toward halal restaurants.

Details

Journal of Islamic Marketing, vol. 14 no. 7
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 17 May 2023

Md Shamim Hossain, Humaira Begum, Md. Abdur Rouf and Md. Mehedul Islam Sabuj

The goal of the current research is to use different machine learning (ML) approaches to examine and predict customer reviews of food delivery apps (FDAs).

Abstract

Purpose

The goal of the current research is to use different machine learning (ML) approaches to examine and predict customer reviews of food delivery apps (FDAs).

Design/methodology/approach

Using Google Play Scraper, data from five food delivery service providers were collected from the Google Play store. Following cleaning the reviews, the filtered texts were classified as having negative, positive, or neutral sentiments, which were then scored using two unsupervised sentiment algorithms (AFINN and Valence Aware Dictionary for sentiment Reasoning (VADER)). Furthermore, the authors employed four ML approaches to categorize each review of FDAs into the respective sentiment class.

Findings

According to the study's findings, the majority of customer reviews of FDAs were positive. This research also revealed that, while all of the methods (decision tree, linear support vector machine, random forest classifier and logistic regression) can appropriately classify the reviews into a sentiment category, support vector machines (SVM) beats the others in terms of model accuracy. The authors' study also showed that logistic regression provided the highest recall, F1 score and lowest Root Mean Square Error (RMSE) among the four ML models.

Practical implications

The findings aid FDAs in determining customer review behavior. The study's findings could help food apps developers better understand how customers feel about the developers' products and services. The food apps developer can learn how to use ML techniques to better understand the users' behavior.

Originality/value

The current study uses ML methodologies to investigate and predict consumer attitude regarding FDAs.

Details

Journal of Contemporary Marketing Science, vol. 6 no. 2
Type: Research Article
ISSN: 2516-7480

Keywords

Article
Publication date: 27 March 2020

Mayank Choubey, K.P. Maity and Abhishek Sharma

This research explores the finite element modeling of the crater and material removal rate (MRR) in micro-electrical discharge machining (micro-EDM) with and without vibration of…

Abstract

Purpose

This research explores the finite element modeling of the crater and material removal rate (MRR) in micro-electrical discharge machining (micro-EDM) with and without vibration of the workpiece. The application of workpiece vibration in the micro-EDM process improved flushing efficiency and enhanced material removal rate (MRR).

Design/methodology/approach

In this work, the two-dimensional axisymmetric finite element method (FEM) has been developed to predict the shape of the crater with and without vibration. The temperature distribution on the workpiece surface with and without vibration has been obtained in the form of the contour plot.

Findings

The MRR obtained from the numerical model revealed that there was an enhancement in MRR in micro-EDM with vibration as compared to without vibration. The effect of process parameters on MRR in micro-EDM with and without is also presented in this work.

Originality/value

In this work, the two-dimensional axisymmetric FEM model has been developed to predict the shape of the crater with and without vibration.

Details

Grey Systems: Theory and Application, vol. 10 no. 3
Type: Research Article
ISSN: 2043-9377

Keywords

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