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Available. Open Access. Open Access
Article
Publication date: 16 April 2018

Claudia Maia, Guilherme Lunardi, Andre Longaray and Paulo Munhoz

The popularity of social networks has created business opportunities to the electronic commerce environment, being recently named as social commerce. The purpose of this paper is…

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Abstract

Purpose

The popularity of social networks has created business opportunities to the electronic commerce environment, being recently named as social commerce. The purpose of this paper is to analyze – from the perspective of the consumer – the main factors and characteristics (personal or related to the products bought) that have influenced consumers to participate in social commerce buying, recommending, comparing and sharing information about products and services in online marketplace and communities.

Design/methodology/approach

The study is characterized as an exploratory descriptive research, operationalized through a survey, applied to 229 participants of the social network Facebook. The research involves a qualitative stage for identifying potential variables that influence the participation of consumers in social commerce, followed by a quantitative one, including data collection procedures, validation and data analysis.

Findings

The results show trust, perceived usefulness and information quality as the factors that most influence consumer participation in social commerce, being trust in the website the main predictor. Concerning the characteristics, the findings also show that more expensive products and products classified as computers and electronics use ratings, recommendations and comments online more intensively than books, travel, household appliances and fashion products.

Research limitations/implications

As limitations of the study, the authors highlight the small number of interviews conducted during the qualitative stage, which may have left out other relevant factors of the analysis on consumers’ participation in social commerce. Another limitation refers to the selection of the participants of the study; all members of the social network Facebook are identified by the contact net of the authors – though it has been tried to enlarge this contact list by requesting the respondents to share the questionnaire link with their acquaintances, we should be cautious about the generalization of the results.

Originality/value

The study proposes an instrument to identify factors and characteristics that are taken into consideration by the consumers when participating in social commerce. Such a tool can be replicated by firms included in this type of commerce, in order to evaluate the behavior and perception of their customers about their performance in the online environment. This study also highlights trust, information quality and perceived usefulness of the website as the most influencing factors of the consumers’ participation in social commerce. In addition, the authors identified that more expensive products and products classified as computers and electronics seem to use more intensively ratings, recommendations and comments online provided by other people. This fact supports the research literature that (positive or negative) online recommendations influence the consumers purchase behavior, reducing uncertainties about the products and increasing credibility and trust.

Details

Revista de Gestão, vol. 25 no. 2
Type: Research Article
ISSN: 2177-8736

Keywords

Available. Open Access. Open Access
Article
Publication date: 3 April 2018

Cassiane Chais, Paula Patrícia Ganzer and Pelayo Munhoz Olea

This paper aims to research how technology transfer occurs, based on the Schumpeterian approach to innovation trilogy focusing on the interaction between the university and the…

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Abstract

Purpose

This paper aims to research how technology transfer occurs, based on the Schumpeterian approach to innovation trilogy focusing on the interaction between the university and the company.

Design/methodology/approach

The methodology used for this study was the analysis of two cases with an exploratory and qualitative approach. The case study subjects were two Brazilian universities: University of Campinas (UNICAMP) and University of Vale do Rio dos Sinos (UNISINOS). Semi-structured interviews were used as the data collection technique, whereas content analysis was used as the analysis technique.

Findings

The main results showed the need of companies and universities to understand that working in collaborative technology research contributes to the transformation of applied research into technological innovations that can transform society.

Research limitations/implications

The research’s limitations were the unfeasibility of studying the government helix, the lack of clear and established processes within universities so that a comparison between the cases would be possible and the lack of access to technology contracts, as they are considered confidential. In addition, the use of two cases is considered a limitation, as it is not possible to generalize the conclusions pointed out by the study.

Originality/value

With this research, the authors were able to conclude that the university–industry interaction process has been improving, but it still needs to advance in organizational aspects. Some of the aspects to be considered are the adjustments for the institutions’ internal policies, the existing negotiations, the researchers’ behavior regarding the dissemination of the innovation culture and the performance of the technological innovation centers, which gradually are being trained to work in the market as well as in the university. It is necessary that primarily companies and universities understand that they must join efforts in collaborative technological research, so that the financial resources invested are not only accepted as published articles in qualified journals but also turn into technological innovations accepted by the market. All this investment must return as new products, services and technologies that generate local, regional, national and even international impact, implementing new types of businesses and new markets and yielding an economic impact in the country, thus generating innovation and social well-being.

Details

Innovation & Management Review, vol. 15 no. 1
Type: Research Article
ISSN: 2515-8961

Keywords

Available. Open Access. Open Access
Article
Publication date: 29 March 2023

Larissa Alves Sincorá, Marcos Paulo Valadares de Oliveira, Hélio Zanquetto-Filho and Murilo Zamboni Alvarenga

In the current business context, there is a current need to adopt contemporary practices of process management as a competitive advantage to leverage organizational results. This…

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Abstract

Purpose

In the current business context, there is a current need to adopt contemporary practices of process management as a competitive advantage to leverage organizational results. This study aims to explore such relationships, considering the performance results in the organizational resilience (OR) dimension.

Design/methodology/approach

The authors collected 82 valid responses from a survey targeted at professionals occupying positions or functions in the operations area. For data analysis, the authors used the technique of structural equation modeling (SEM) using the partial least squares (PLS) algorithm.

Findings

The results show that maturity in the management of business processes positively influences the behavior of OR, with the highest level of maturity primarily being responsible for this impact. This result reveals that resilience naturally depends on mature and well-established processes in the organizational structure. The proposed model explained 78.5% of OR.

Practical implications

Companies that maintain mature management of their business processes will be better able to positively influence OR since process management can make organizations less fragile supply chains and more adaptable to changes.

Originality/value

The findings helped clarify the extent to which process management influences the results of OR. Although the literature indicates that maturity in business processes is formed by five first-order constructs, only the “innovated” dimension proved to be significant in the present study.

Details

Innovation & Management Review, vol. 20 no. 2
Type: Research Article
ISSN: 2515-8961

Keywords

Available. Open Access. Open Access
Article
Publication date: 4 February 2019

Grazielle Sucupira, Flávio Saab, Gisela Demo and Paulo Henrique Bermejo

The subject of innovation in public service has been gaining attention in Brazilian scientific practice and production. This paper aims to identify national studies on innovation…

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Abstract

Purpose

The subject of innovation in public service has been gaining attention in Brazilian scientific practice and production. This paper aims to identify national studies on innovation in public administration and increase the level of knowledge about the subject, as well as to inspire new research and promote advances in theoretical and practical knowledge about innovation in the public sector.

Design/methodology/approach

The present study has a descriptive purpose, quantitative nature and was performed through a bibliometric study based on the protocol proposed by Cronin et al. (2008). Documentary data were collected from scientific articles, and quantitative techniques for descriptive statistics were used to analyze the results. Were selected Brazilian scientific journals classified with Qualis equal to or higher than B1, in the area of Public Administration and Business, Accounting and Tourism, in the quadrennium 2013-2016; a total of 164 journals searched.

Findings

The results herein indicate a research gap that should be filled by more theoretical studies. Also, they point to the need for multimethod research studies that promote the evaluation of product and process innovation, especially related to the phases of invention and implementation.

Originality/value

Few studies have covered public administration and, especially, innovation reviews; none of these studies focused on innovation in the Brazilian public sector, as proposed by this research; the period of analysis and coverage of journals used as search criteria also differ from other reviews in the area of innovation and public sector.

Details

Innovation & Management Review, vol. 16 no. 1
Type: Research Article
ISSN: 2515-8961

Keywords

Available. Open Access. Open Access
Article
Publication date: 7 April 2023

Gabriel Nery-da-Silva, Marcelo Henrique de Araujo and Fernando de Souza Meirelles

The purpose is to investigate whether Brazilian e-commerce nonusers all have the same reasons not to purchase online or whether different behavior patterns might lead them to…

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Abstract

Purpose

The purpose is to investigate whether Brazilian e-commerce nonusers all have the same reasons not to purchase online or whether different behavior patterns might lead them to cluster in different groups.

Design/methodology/approach

This study carried out cluster analyses on a large sample (N = 9,065) from a nationwide survey on the use of information and communication technology in Brazil.

Findings

Three clusters of e-commerce nonusers were identified: the first cluster is quite reluctant; the second is characterized by disbelief in e-commerce; and the last cluster includes members who must see a product to believe it. Overall, nonusers have different reasons not to shop online, but they also share some similarities in this regard. Furthermore, socioeconomic factors do not seem to affect their behavior. The findings suggest that merchants’ failure to attract customers’ attention and tangibility are the major barriers to e-commerce use.

Practical implications

Even though nonusers have different reasons not to shop online, the key pattern that emerges is the value of tangibility for these individuals, which is a barrier present in all three clusters. This suggests that current marketing strategies and advertisements are ineffective to reach these consumers. Vendors should therefore try different approaches.

Originality/value

The findings contribute to the information systems (IS) literature by bringing a new perspective to the understanding of e-commerce rejection in addition to having managerial implications that involve strategies to attract potential users based on their specificities.

Details

Revista de Gestão, vol. 31 no. 2
Type: Research Article
ISSN: 1809-2276

Keywords

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Article
Publication date: 30 July 2019

Fernando Fantoni Bencke, Eric Charles Henri Dorion, Cleber Cristiano Prodanov and Pelayo Munhoz Olea

The purpose of this paper is to analyze and understand the condition that lead to a constitution’s path of Brazilian Science Parks, in the State of Rio Grande do Sul, and…

422

Abstract

Purpose

The purpose of this paper is to analyze and understand the condition that lead to a constitution’s path of Brazilian Science Parks, in the State of Rio Grande do Sul, and consequently to propose a new dimension of analysis to the Triple Helix.

Design/methodology/approach

A qualitative approach was used to elaborate a descriptive and exploratory research design, where a case study method was applied on six science parks.

Findings

The use of the Triple Helix model could not explain the Brazilian Science Park development realities. A new element, related to the innovation model, was considered as a determinant in the constitution of the Brazilian parks, and is represented as the community leadership category, as the Fourth Helix.

Research limitations/implications

Since it is a qualitative study, the results obtained have a strong relation with the local, cultural and historically constructed contexts. Bias from the researchers’ subjectivity in the data collection procedures is present, although the validity and reliability measures were performed.

Practical implications

The construction of designed and implemented specific “fertile models,” which are capable of developing the necessary conditions for the constitution and the consolidation of science parks in Brazil.

Social implications

Such empirical contribution comes from data referring to spontaneous and endogenous local community development movements.

Originality/value

The identification of a new element of the Triple Helix innovation model is represented as the community leadership category and is considered as a key determinant in the constitution of the Brazilian Science Parks.

Details

Benchmarking: An International Journal, vol. 27 no. 1
Type: Research Article
ISSN: 1463-5771

Keywords

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Article
Publication date: 11 February 2022

Giovana Gonçalves Gallo, Daniela Fernandez Curado, Mayra Pires Alves Machado, Vitor Villar Scattone and Ana Regina Noto

Mental health issues are concurrent among college students and new interventions are needed to address the problem. The objective of this study was to evaluate the convergence of…

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Abstract

Purpose

Mental health issues are concurrent among college students and new interventions are needed to address the problem. The objective of this study was to evaluate the convergence of symptoms into a single factor called “mental distress” and its relationship to mindfulness facets.

Design/methodology/approach

Brazilian university students (n = 136) answered self-report questionnaires, assessing sociodemographic information, dispositional mindfulness, insomnia severity, perceived stress, depression and anxiety. The analytical procedure consisted of defining the latent variable and relationships with mindfulness facets in a structural equations modeling environment.

Findings

The proposed model presented good fit [χ2 (23 = 34.38; p = 0.060; RMSEA = 0.068 (90% CI = 0.00;0.114); CFI = 0.951] and mental distress was inversely related to the five facets of mindfulness questionnaire of nonjudgment and nonreactivity.

Originality/value

The symptoms converged into a latent variable, and the latent variable was related to the abilities of not judging and not reacting to internal stimuli. The relationships found might guide the development of future intervention strategies to benefit university students’ mental health.

Details

The Journal of Mental Health Training, Education and Practice, vol. 17 no. 5
Type: Research Article
ISSN: 1755-6228

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Article
Publication date: 30 August 2022

Marcos Giovane da Silva, Luiz Henrique de Barros Vilas Boas and Alberdan José da Silva Teodoro

This study aimed to describe the cognitive associations existing among specialty coffee consumers through the means-end chain theory and personal values.

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Abstract

Purpose

This study aimed to describe the cognitive associations existing among specialty coffee consumers through the means-end chain theory and personal values.

Design/methodology/approach

The research follows a descriptive qualitative study that used in-depth interviews and laddering, to collect data among 40 interviews with regular consumers of specialty coffees in Brazil. The interviews were transcribed, and from the content analysis, the attributes, consequences and values that emerged in the discourse of consumers of specialty coffees were found. The categories were later classified – according to the level of abstraction – and inserted into the LadderUx® software to generate the implication matrix and the hierarchical map of values. The interpretation of results occurred in a descriptive way.

Findings

Based on a hierarchical value map, the following personal values were identified: universalism, self-directed action, accomplishment, tradition and personal security. These values can be considered guides for consumption behavior. They are also related to consumption behavior that values technical attributes, such as roast level, packaging, aroma and flavor, and the relationships between these values and personal improvement, social relationships and recognition are relevant factors involved in decision-making.

Originality/value

This study presents the cognitive structure of Brazilian specialty coffee consumers. The coherent use of this information enhances the development of marketing actions involving communication actions, relationships with internal and external customers, new farm management strategies, direct trade with consumers and sustainable improvements in the production chain. These are the factors that can motivate the purchase of food, thus attracting new consumers to this emerging market.

Details

British Food Journal, vol. 125 no. 5
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 2 June 2021

André Luiz Jardini, Éder Sócrates Najar Lopes, Laís Pellizzer Gabriel, Davi Calderoni, Rubens Maciel Filho and Paulo Kharmandayan

This study aims to assess the design, manufacturing and surgical implantation of three-dimensional (3D) customized implants, including surgical preoperative planning, surgery and…

181

Abstract

Purpose

This study aims to assess the design, manufacturing and surgical implantation of three-dimensional (3D) customized implants, including surgical preoperative planning, surgery and postoperative results, for cranioplasty along with zygomatic and orbital floor implants using additive manufacturing (AM) technics for a 23-year-old female who suffered from severe craniomaxillofacial trauma.

Design/methodology/approach

The skull biomodel was produced in polyamide while implants were made of Ti-6Al-4V alloy by AM.

Findings

The method enabled perfectly fitting implants and anatomical conformance with the craniomaxillofacial defect, providing complete healing for the patient. Surgical planning using a customized 3D polyamide biomodel was effective. This proved to be a powerful tool for medical planning and manufacturing of customized implants, as complete healing and good craniofacial aesthetic results were observed.

Originality/value

Satisfactory surgical procedures, regarding surgery time reduction and good craniofacial aesthetic results, were achieved. Furthermore, the 3D titanium customized implants represented a favorable alternative for the repair of craniomaxillofacial defects.

Details

Rapid Prototyping Journal, vol. 27 no. 5
Type: Research Article
ISSN: 1355-2546

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Article
Publication date: 14 October 2021

Ana Margarida Dias, André M. Carvalho and Paulo Sampaio

The changes brought forth by the Digital Transformation have an impact on the way we think, assess and manage Quality. While the concept of Quality 4.0 has resulted from these…

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Abstract

Purpose

The changes brought forth by the Digital Transformation have an impact on the way we think, assess and manage Quality. While the concept of Quality 4.0 has resulted from these changes, there is still limited understanding and unclear definitions in this new era of Quality Management.

Design/methodology/approach

There is a clear opportunity to review and analyze the state-of-the-art of Quality 4.0, its main research efforts, topics and directions. To do so, a bibliometric analysis and descriptive/mapping literature review were performed.

Findings

There is a clear focus on the implications of technology for Quality, but other relevant topics include business management and strategy models and systems, as well as human or soft factors. Results reveal an increasing interest in Quality 4.0 as well as a link between topics.

Originality/value

Together with the review, analysis and digest of the literature, we offer our own contribution to a commonly accepted definition Quality 4.0.

Details

International Journal of Quality & Reliability Management, vol. 39 no. 6
Type: Research Article
ISSN: 0265-671X

Keywords

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