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This paper aims to present a research framework examining how hotel ratings can be affected by travel purposes (business vs leisure). It explores theoretical foundations, introduces hypotheses and outlines the methodology used in six studies to investigate connections between trip types, work-related factors, hotel ratings and other variables. The goal is to enhance understanding of factors influencing consumer hotel evaluations, with implications for hospitality industry service design and marketing strategies.

The study uses a multi-method approach to investigate the impact of trip type (business vs leisure) on hotel ratings. The theoretical framework is rooted in perceptual frameworks that shape the evaluation of travel experiences. The research proposes and tests several hypotheses through six studies, using diverse data sources and methods for enhanced reliability.

This study shows that business travelers consistently give lower hotel ratings than leisure travelers, with work-related concerns playing a crucial role. Consumers’ perceived lack of hospitality during a business trip diminishes work-related concerns and hotel ratings. Similarly, low empathy from hotel workers leads to reduced work concerns and lower ratings. The research provides actionable insights for hotel management to enhance services for business and leisure travelers, emphasizing the importance of addressing work-related considerations to improve overall satisfaction.

This study uniquely explores the contrasting influences of business and leisure travel on hotel evaluations, focusing on how work-related concerns mediate these relationships. By employing a comprehensive approach that includes secondary data, experiments, and sentiment analysis, it uncovers how business travelers' stressors lead to lower hotel ratings compared to leisure travelers who prioritize relaxation. The research introduces novel insights into how factors like extended stays and staff empathy can mitigate these negative effects, offering actionable recommendations for hotel management. This work enriches the hospitality literature by providing a deeper understanding of how trip types impact guest satisfaction and proposes targeted strategies to enhance service quality for different traveler segments.

本文提出了一个研究框架, 探讨酒店评分如何受旅行目的（商务与休闲）的影响。研究探讨了理论基础, 提出了假设, 并概述了六项研究中使用的方法, 以调查旅行类型、与工作相关的因素、酒店评分及其他变量之间的联系。本研究目标是加深对影响消费者酒店评价因素的理解, 对酒店行业的服务设计和营销策略具有重要意义。

研究采用多方法的路径, 探讨旅行类型（商务与休闲）对酒店评分的影响。理论框架基于感知框架, 以塑造了对旅行体验的评价。研究通过六项研究提出并测试了多个假设, 利用多种数据来源和方法以增强可靠性。

本研究表明, 商务旅客给出的酒店评分一贯低于休闲旅客, 工作相关的忧虑起着关键作用。消费者在商务旅行期间感受到的缺乏热情的款待会加重工作相关的忧虑, 降低酒店评分。同样, 酒店员工的低同理心会加剧工作忧虑, 导致评分降低。研究为酒店管理提供了可操作的见解, 以提升针对商务和休闲旅客的服务, 强调了解决工作相关考虑因素以提高整体满意度的重要性。

研究的优势在于方法多样性和样本量庞大, 增强了研究结果的可靠性和普遍性。多项研究的方法全面探讨了研究问题, 为学术界和酒店行业提供了宝贵的见解。

Objetivo-Este documento presenta un marco de investigación en el que se examina cómo las valoraciones de los hoteles pueden verse afectadas por el tipo de viaje (negocios vs. ocio). Explora los fundamentos teóricos, introduce hipótesis y esboza la metodología utilizada en seis estudios para investigar las conexiones entre los tipos de viaje, los factores relacionados con el trabajo, las valoraciones de los hoteles y otras variables. El objetivo es mejorar la comprensión de los factores que influyen en las evaluaciones hoteleras de los consumidores, con implicaciones para el diseño de servicios y las estrategias de marketing de la hostelería.

El estudio emplea un enfoque multimétodo para investigar el impacto del tipo de viaje (negocios vs. ocio) en las valoraciones de los hoteles. El marco teórico se fundamenta en los marcos de referencia sobre la percepción que conforman la evaluación de las experiencias de viaje. La investigación propone y prueba varias hipótesis a través de seis estudios, utilizando diversas fuentes de datos y métodos para mejorar la fiabilidad.

Este estudio demuestra que los viajeros de negocios dan sistemáticamente valoraciones más bajas a los hoteles que los viajeros de ocio, y que las preocupaciones relacionadas con el trabajo desempeñan un papel crucial. La falta de hospitalidad percibida por los consumidores durante un viaje de negocios disminuye las preocupaciones relacionadas con el trabajo y las valoraciones de los hoteles. Del mismo modo, la escasa empatía de los trabajadores de los hoteles hace que disminuyan las preocupaciones laborales y las valoraciones. La investigación ofrece ideas prácticas para que la dirección de los hoteles mejore los servicios a los viajeros de negocios y de ocio, haciendo hincapié en la importancia de abordar las consideraciones relacionadas con el trabajo para mejorar la satisfacción general.

La importancia de esta investigación reside en la diversidad metodológica y el amplio tamaño de la muestra, que aumentan la fiabilidad y generalizabilidad de los Resultados. El enfoque multiestudio explora de forma exhaustiva las preguntas de la investigación, proporcionando valiosas perspectivas para el mundo académico y la industria de la hostelería.

This paper aims to explore the impact of brand authenticity on forming self-reinforcing assets (enticing-the-self, enriching-the-self and enabling-the-self), which subsequently influence the brand-self connectedness and consumers’ behavioral intentions.

The authors surveyed 347 consumers in the USA and Brazil and used structural equation modeling to test the relationship among brand authenticity, self-reinforcing assets, brand-self connectedness and behavioral intentions.

Brand authenticity was found to influence the self-reinforcing assets. In turn, the self-reinforcing assets promoted closeness toward the brand, thereby increasing the behavioral intentions of consumers to buy a product, visit a store/website in the future and recommend the brand to other people.

Marketing practitioners can use these results to promote better brand positioning by considering brand authenticity as a key factor in how consumers cognitively assess brands.

This paper shows that brand authenticity is a key antecedent of consumer–brand self-reinforcing assets.

The purpose of this study is to understand how business-to-business organizations use social media during the sales process.

The meta-synthesis steps methodology (Hoon, 2013) was applied.

This study presents a theoretical framework and contributes to improved understanding of how business can use social media in the sales process stages. The results allow identifying stages, discussing the integration between marketing and sales and generating benefits for the organization.

The proposed framework helps in understanding the previously performed fragmented studies. This study shows that social media use not only influences the sales process stages and increases the benefits to the business but also works as a mediator in the relation between sales process stages and identified benefits.

The objective of this chapter is to outline an integrating picture of the situation, representativeness, contradictions, and challenges that the treatment of diversity assumes in Brazilian society and in its organizations. The aim is to reply to the research question: “How are public policies and organizational practices constructing ways of inserting and valuing the diversity of Brazilians?” We provide a brief background of the changes in the global and Brazilian contexts over the last few decades and analyze the demographic data presented in the 2010 Census and in studies on diversity that were published in the main periodicals in the Administration area in Brazil, between 2000 and 2014 with regard to the segments most widely studied in the academic literature: Afro-descendants, homosexuals, the elderly, Indians, women, and people with a disability. The conclusion reached is that, in a short period of time, Brazil has made great strides in constructing the mechanisms and legal devices for recognizing the rights of its diverse population and that private companies are in the initial stages of introducing diversity programs.

Erosion is the main cause of soil and water degradation, which demands investments for the recovery of such natural resources. The purpose of this paper is to quantify and spatialize soil losses in a municipality with large areas of monoculture of sugarcane.

The Universal Soil Loss Equation was applied for the identification of areas susceptible to erosion in the municipality of Jahu, SP, Brazil. Soil maps, statistical census data from Brazilian Institute of Geography and Statistics, radar images from SRTM, rainfall data from Fatec-Jahu hydrometeorological station and digital satellite images from Landsat 5 TM were used for the analyses. Four basic parameters were evaluated: topography of the terrain, rainfall erosivity, soil erodibility, and soil use and management factors. The analyses were conducted in the Geographic Information System (ArcView software).

The results show most of the municipality (91 percent) consists of areas of erosion potential. However, the remaining 9 percent can potentially produce 40 percent of the sediment load, which indicates the need for conservation practices and environmental recovery for a reduction in the erosion process acceleration.

In view of the expansion of sugarcane culture in the cities of São Paulo, the results show the importance of a master plan for new areas of sugarcane planting and the need for restoration of riparian vegetation in the surrounding streams and springs for the reduction of erosion.

This paper presents an overview of Latin American (LA) publications on corporate social responsibility (CSR) and closely related themes that appear in ISI Thompson Reuters Social Science Citation Index journals, in the period 2000-2017. The purpose of this paper is twofold. The first is to understand the institutional context in which this research is being produced, and to reflect on how it can be improved. The second is to map out key research strands in this literature, to discuss its achievements and limitations, and identify opportunities for future research.

A quantitative-qualitative systematic review was performed using a standard bibliometric approach. A total of 148 articles from 36 journals, indexed in the ISI Thompson Reuters Social Science Citation Index, were selected and analyzed. A systematic analysis was performed, based on a review protocol, which comprised following eight steps: research objectives, article search, articles selection, article identification, root themes coding, data coding, data coding validation and content analysis.

Research about CSR Latin America features a very low citation record. It is also very fragmented. Both of these characteristics reflect little conversation amongst scholars publishing on this topic in indexed venues. More generally, participation in these venues reflects the location of scholars working on this topic as peripheral actors in scholarly conversations. The study identifies many opportunities for future research that attend to key issues that are relevant for Latin America and that will stimulate a more dynamic conversation among scholars interested in the region.

First, this study is limited to articles on CSR research on LA published in ISI journals. It does not show the whole trend of other academic and managerial publications in the region. Second, although the articles selected were retrieved based on 17 search terms derived from the theoretical framework, the complexity of CSR-related themes and its evolution could have caused some terms, and therefore publications, to be left out.

Results provide scholars interested in the region with updated information about the state of research on the topic and about opportunities for future research. They also provide business schools in the region with a valuable input for a comprehensive reflection on research policy.

In the 30th anniversary of Academia (Revista Latinoamericana de Administración), this study offers recommendations on how research on CRS in Latin America could be made more visible and relevant.

This is the first bibliometric analysis of scholarly publications on CSR and related issues in Latin America. It is also unique in addressing institutional factors that may be conditioning intellectual production on the topic.

Este artículo presenta una descripción general de las publicaciones sobre América Latina (AL) acerca de la Responsabilidad Social Empresarial (RSE) y temas estrechamente relacionados que aparecen en las revistas del Índice ISI Thompson Reuters de Ciencias Sociales, en el período 2000-2017. El propósito de este estudio es doble. El primero es comprender el contexto institucional en el que se está produciendo esta investigación, y reflexionar sobre cómo se puede mejorar dicho contexto. El segundo es trazar líneas de investigación clave en esta literatura, para discutir sus logros y limitaciones, e identificar oportunidades para futuras investigaciones.

Se realizó una revisión sistemática cualitativa-cuantitativa utilizando un enfoque bibliométrico estándar. Se seleccionaron y analizaron un total de 148 artículos de 36 revistas indexadas en el Índice de citas de Ciencias Sociales de ISI Thompson Reuters. Se realizó un análisis sistemático, basado en un protocolo de revisión que comprendía ocho pasos: objetivos de la investigación, búsqueda de artículos, selección de artículos, identificación de artículos, codificación de temas raíz, codificación de datos, validación de codificación de datos y análisis de contenido.

Las publicaciones sobre RSE en AL presentan un registro de citas muy bajo, además de muy fragmentado. Ambas características reflejan poca conversación entre los académicos que publican sobre este tema en revistas indexadas. En términos más generales, la participación en estas publicaciones refleja la ubicación de los académicos que trabajan en este tema como actores periféricos en las conversaciones académicas. El estudio identifica muchas oportunidades para futuras investigaciones que atienden temas clave que son relevantes para AL y que estimularán una conversación más dinámica entre los académicos interesados en la región.

En primer lugar, este estudio se limita a artículos sobre investigación de RSE en AL publicados en revistas ISI. No muestra la tendencia general de otro tipo de publicaciones académicas y gerenciales sobre la región. En segundo lugar, aunque la búsqueda en esta investigación se hizo con base en 17 términos derivados del marco teórico, la complejidad de los temas relacionados con la RSE y su evolución podrían haber ocasionado que algunos términos, y por lo tanto publicaciones, hayan quedado fuera del análisis.

Los resultados proporcionan a los estudiosos interesados en la región información actualizada sobre el estado de la investigación sobre el tema y sobre las oportunidades para investigaciones futuras. También le ofrecen a las escuelas de negocios de la región un aporte valioso para una reflexión integral sobre la política de investigación.

En el 30 aniversario de Academia (Revista Latinoamericana de Administración), este estudio ofrece recomendaciones sobre cómo la investigación sobre RSE en AL podría hacerse más visible y relevante.

Este es el primer análisis bibliométrico de publicaciones académicas sobre RSE y temas relacionados en AL. También es único al abordar los factores institucionales que pueden condicionar la producción intelectual sobre el tema.