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Article
Publication date: 1 July 1981

Pauline Duckitt

Information can be retrieved by direct interrogation of a remote computer by means of a keyboard terminal and a telephone. The advantages of such an online system are fast access…

54

Abstract

Information can be retrieved by direct interrogation of a remote computer by means of a keyboard terminal and a telephone. The advantages of such an online system are fast access to large quantities of data and the opportunity to refine the enquiry by conversing with the computer. At present, data bases can be used to determine if a translation of a document, or an alternative, already exists. They can assist with translating particular words or phrases, especially in new subject areas. In the future, online systems may be exploited to produce more sophisticated aids, reflecting the structure of language.

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Aslib Proceedings, vol. 33 no. 7
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 1 February 1984

Pauline Duckitt

Modern fables do not begin ‘Once upon a time’. ‘Imagine in the future' is more appropriate. If you are familiar with Douglas Adams’ Hitch‐hiker's Guide to the Galaxy you may know…

89

Abstract

Modern fables do not begin ‘Once upon a time’. ‘Imagine in the future' is more appropriate. If you are familiar with Douglas Adams’ Hitch‐hiker's Guide to the Galaxy you may know this fable already. Imagine in the future a planet in another solar system. The planet is called Golgafrincham, although that hardly matters. The people of Golgafrincham are unhappy; something must be done. The rulers confer and produce a solution to their plight. Rumours are spread amongst the population that their planet is doomed—it is going to crash into the sun, it will be invaded by a swarm of giant piranha bees, it is going to be eaten by a mutant star goat! In order to save themselves, the whole population must be removed to another planet using giant space arks. Into the first ‘A’ ark will go all the brilliant leaders, the scientists, the great artists—all the achievers. Into the third or ‘C’ ark will go all the people who do the necessary work and make things. And into the ‘B’ ark will go everyone else—the middlemen: hairdressers, TV producers, insurance salesmen, personnel officers, public relations executives, management consultants, telephone sanitizers and information intermediaries. The catch, as you will probably have guessed, is that the ‘B’ ark is despatched first, just to make sure that the ‘A’ and ‘C’ people, when they arrive in their new home, can be sure of a good haircut and clean telephones. Only they never do arrive. They never leave. But they have got rid of all their middlemen and happiness is restored.

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Aslib Proceedings, vol. 36 no. 2
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 1 February 1986

Brenda White

To be a successful intermediary demands knowledge and exploitation of resources and understanding and knowledge of the users. This entails a disregard for the traditional labels…

149

Abstract

To be a successful intermediary demands knowledge and exploitation of resources and understanding and knowledge of the users. This entails a disregard for the traditional labels which librarians are typecast with and a realisation of the existence of information outside the unit as well as within it. This presupposes a continuing systematic effort towards maintaining a network of contacts and communications and personal current awareness outside the organisation. Good communication between the librarian and management is stressed, as is the need for user education. The librarian must be a channel of communication into as well as out of the organisation. Communication is examined in terms of interpreting what others say, how the librarian communicates and how he or she presents the findings.

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Management Research News, vol. 9 no. 2
Type: Research Article
ISSN: 0140-9174

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Article
Publication date: 1 December 1983

Watch your language ‐ One of my earliest schoolday memories is of a sweet, angelic little girl who sat behind me in class and at frequent intervals shot her hand in the air to…

32

Abstract

Watch your language ‐ One of my earliest schoolday memories is of a sweet, angelic little girl who sat behind me in class and at frequent intervals shot her hand in the air to exclaim ‘Please Miss, Allan Bunch swore’. Ever since then I have learnt to mind my language and whenever I felt the need to say ‘bloody’, I made sure it was suffixed by ‘Tower’, which somehow rendered it harmless. I was reminded of this incident by a new pamphlet published by NALGO called Watch your language, which is not about swearing but is a guide to using non‐sexist language for NALGO members. It is a very helpful guide, since it not only points out words to avoid but suggests alternatives or alternative ways of presenting the same information without the male bias. So, ‘manpower’ becomes ‘workforce or staff’ and ‘man‐made’, ‘artificial’. The pamphlet also covers stereotyping of jobs, sex‐typing and patronising married women by such phrases as ‘the better half’,‘the little woman’ and so on. I am less certain of their advice that cartoons should not portray women in the usual stereotyped roles and treat them as objects of ridicule, since the purpose of a cartoon is to ridicule, tosatirizeor poke fun at a person or behaviour and it achieves its effects mainly through exaggeration and stereo‐typing. But the point is taken. I was disappointed not to find the answer to a problem that has bothered me for some time, namely how to address a non‐sexist letter to a corporate body. ‘Messrs’ is out since it's masculine, but ‘Dear Madams/Sirs’ or ‘Dear Mesdames/Messrs’ sound terribly clumsy. Copies of Watch your language are free from NALGO, 1 Mabledon Place, London WC1 9HJ.

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New Library World, vol. 84 no. 12
Type: Research Article
ISSN: 0307-4803

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Article
Publication date: 1 July 1981

Veronica Lawson

‘There you have it: the difference between the human translator and the machine’, said Barbara Snell, chairman of ‘Machine Aids for Translators’, when she saw the cover for these…

28

Abstract

‘There you have it: the difference between the human translator and the machine’, said Barbara Snell, chairman of ‘Machine Aids for Translators’, when she saw the cover for these proceedings. Fully automatic translation was no longer ‘pie in the sky’, she had said when introducing the conference: ‘machine translation may not be pie on the table, but it is perhaps pie in the oven.’ If intelligent youngsters were not to be put off translating as a career, therefore, translators must equip themselves with machine aids in order to fulfil their potential and make the most of one attribute which the machine would never acquire: the ability to think. The translations of the conference title, so non‐literal and thoughtful, typify the human translator's approach. We render not words, but ideas.

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Aslib Proceedings, vol. 33 no. 7
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 1 January 1980

Information supermarket in Oslo. An information supermarket has been established in Oslo in the new building of the Norwegian Society of Professional Engineers (NIS).

15

Abstract

Information supermarket in Oslo. An information supermarket has been established in Oslo in the new building of the Norwegian Society of Professional Engineers (NIS).

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Online Review, vol. 4 no. 1
Type: Research Article
ISSN: 0309-314X

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Article
Publication date: 1 January 1991

Christine Armstrong, Kate Ramberan and K.G.B. Bakewell

The implications of the Single European Market for libraries andinformation services are considered with some examples of what is beingdone. After a general introduction to 1992…

113

Abstract

The implications of the Single European Market for libraries and information services are considered with some examples of what is being done. After a general introduction to 1992, the Plan of Action for Libraries in the EC is considered and the library implications of the five Action Lines. The roles of European Documentation Centres, EC Depository Libraries, European Reference Centres; Euro Information Centres and online databases are considered, together with developments in co‐operation and also the human implications.

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Library Management, vol. 12 no. 1
Type: Research Article
ISSN: 0143-5124

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Book part
Publication date: 24 October 2015

Nayyer Naseem, Swati Verma and Attila Yaprak

The purpose of this paper is to shed light on the interplay between selected consumer behavior constructs and their individual and joint influences on purchase intentions of…

Abstract

Purpose

The purpose of this paper is to shed light on the interplay between selected consumer behavior constructs and their individual and joint influences on purchase intentions of global, local, and hybrid brands. This is a topic that is becoming increasingly important as the world moves toward global economic interdependence and increasingly more firms expand abroad.

Methodology/findings

As the paper is in its conceptual/modeling phase, its research design is not yet complete, nor does it offer any findings. Resting our work on attitude and identity theories, we derive hypotheses about the potential influence of consumer behavior constructs, that is, the levels of the consumer’s global consumption orientation, globalization attitude, consumer ethnocentrism, and consumer cosmopolitanism on global brand attitude and its influence on willingness to purchase global versus nonglobal brands. We also derive hypotheses about influences that might moderate this relationship; specifically the consumer’s affinity with the home country of the particular brand, and the perceived value embedded in the brand.

Research/practical/social implications

Our work will contribute to the expanding literature on global consumer culture and consumption patterns and will thus provide valuable insights for international marketing managers and for social policy.

Originality/value

Our work will examine the joint influences of several consumer behavior constructs on brand purchase behavior, in addition to the independent influences of these constructs. It will also explore the possible mediating influence of global brand attitude on purchase intentions and moderating effects, if any, of perceived value and consumer affinity on consumers’ choices of global over local and hybrid brands.

Details

International Marketing in the Fast Changing World
Type: Book
ISBN: 978-1-78560-233-7

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