Francis Hargreaves, Paula Carroll, Grace Robinson, Sean Creaney and Andrew O’Connor
This paper aims to explore the purpose and outline the key features of Liverpool Football Club Foundation’s County Lines (CL) programme and how principles of collaboration and…
Abstract
Purpose
This paper aims to explore the purpose and outline the key features of Liverpool Football Club Foundation’s County Lines (CL) programme and how principles of collaboration and co-production can be implemented to educate children at risk of entering the youth justice system.
Design/methodology/approach
This paper reviews the findings from a 12-week CL intervention programme in 14 secondary schools in the Liverpool City Region between 2021 and 2022. The programme was designed in collaboration with funders, partners and participants and aimed to improve knowledge of, and change attitudes towards CL and its associated harms, including knife crime and child exploitation.
Findings
Knowledge and attitude changes were measured across 12 indicators, with positive changes recorded for each indicator. Perhaps of most interest to those working in the sector was the recorded success in obtaining consistent attendance from beginning to end with very little erosion of engagement. This suggests that the content and method of delivery was successful in engaging harder to reach young people to make positive change.
Originality/value
To the best of the authors’ knowledge, this study is the first of its kind to examine how collaboration and co-production (two of the five principles of the Serious Violence Strategy 2018) can be implemented by a football charity and its partners to educate children in a local community on the harms of CL.
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President Bill Clinton has had many opponents and enemies, most of whom come from the political right wing. Clinton supporters contend that these opponents, throughout the Clinton…
Abstract
President Bill Clinton has had many opponents and enemies, most of whom come from the political right wing. Clinton supporters contend that these opponents, throughout the Clinton presidency, systematically have sought to undermine this president with the goal of bringing down his presidency and running him out of office; and that they have sought non‐electoral means to remove him from office, including Travelgate, the death of Deputy White House Counsel Vincent Foster, the Filegate controversy, and the Monica Lewinsky matter. This bibliography identifies these and other means by presenting citations about these individuals and organizations that have opposed Clinton. The bibliography is divided into five sections: General; “The conspiracy stream of conspiracy commerce”, a White House‐produced “report” presenting its view of a right‐wing conspiracy against the Clinton presidency; Funding; Conservative organizations; and Publishing/media. Many of the annotations note the links among these key players.
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Ananda Silva Singh, Eduardo De Carli, Luiz Aurélio Virtuoso, Andréa Paula Segatto and Fernanda Salvador Alves
The purpose of this paper is to analyze the commitment to a corporate social responsibility (CSR) practice developed by Company of Urbanization of Curitiba S/A – URBS, located in…
Abstract
Purpose
The purpose of this paper is to analyze the commitment to a corporate social responsibility (CSR) practice developed by Company of Urbanization of Curitiba S/A – URBS, located in Curitiba (Paraná), Brazil. The paper observes the CSR practice developed by the company.
Design/methodology/approach
A descriptive study that used a qualitative approach was held. The research strategy of the research used consisted of a case study. Data were collected through semi-structured, in-depth interviews, documental analysis and direct observation. These data were further analyzed through the content analysis’ perspective.
Findings
The organization in question, even without obligation, develops a CSR project that contributes to the formation and awareness of young citizens, comprising ethical, voluntary, economical and legal responsibilities.
Research limitations/implications
Because of the fact that this is a single case study, the results cannot be generalized, representing only the reality of this case.
Practical implications
The practical implications of this study lies in the attention toward training of students of public schools, especially in aspects of buses and services usage and care for public equity, factors that even contribute to citizenship and the formation of better people and professionals. This will, in the future, contribute to form citizens that are more aware and who will tend to contribute to adequate usage of the transportation system as a whole, resulting in savings for the organization.
Social implications
The project analyzed in this study contributes to the formation of better citizens regarding the respect and ethical responsibilities they develop toward the public transportation system.
Originality/value
This paper demonstrates the commitment to a CSC practice made by a mixed-economy organization that develops this practice to contribute to the formation of citizens of the city. The value of this paper lies in the fact that it shows how CSR practices can be aligned with other practices of organizations, contributing to all stakeholders involved in it.
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Clarinda Rodrigues and Paula Rodrigues
This paper aims to investigate the mediating effect of brand love on purchase intention and word-of-mouth through mystery, sensuality and intimacy as brand image dimensions in the…
Abstract
Purpose
This paper aims to investigate the mediating effect of brand love on purchase intention and word-of-mouth through mystery, sensuality and intimacy as brand image dimensions in the context of neo-luxury brands. It also explores the moderating effect of duration and intensity of consumer-brand relationships on brand image dimensions.
Design/methodology/approach
The data collection was done via an online survey of a representative group of Millennials. Data analysis was performed using structural equation modeling and multi-group analysis.
Findings
The paper suggests that brand love mediates the relationship between brand image, purchase intention and word-of-mouth for both Apple and Michael Kors brands. This study also identifies differences in the effects of intimacy, sensuality and mystery on brand love. Additionally, it is demonstrated that the moderation effect of intensity and duration of consumer-brand relationships varies among the two neo-luxury brands.
Research limitations/implications
Further research should aim at investigating other categories of products and services in the field of neo-luxury, as this study focus on fashion and mobile brands. Other antecedents and outcomes of brand love should also be evaluated, as well as other moderating variables.
Originality/value
This paper contributes to the fast-growing consumer-brand relationships literature by exploring the role of brand love in the context of the emergent neo-luxury paradigm. It also intends to provide a better understanding of how to build and nurture an effective brand image through a multidisciplinary approach that combines mystery, sensuality and intimacy.
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Ana Pinto Borges, Cláudia Cardoso and Paula Rodrigues
This study aims to check which scale of love brand developed by Carroll and Ahuvia (2006) or Mohammadian and Karimpour (2014) have better adhesion to the perception of Aspirin…
Abstract
Purpose
This study aims to check which scale of love brand developed by Carroll and Ahuvia (2006) or Mohammadian and Karimpour (2014) have better adhesion to the perception of Aspirin love brand, that is, a functional brand.
Design/methodology/approach
The conceptual models and associated hypotheses are tested with a sample of 321 consumers. Data were analyzed through a structural equation model.
Findings
The results demonstrate strong relationships between the three antecedents (brand engagement, confidence and overall attitude) and brand love and between brand love and its consequences (brand loyalty, positive word of mouth and brand purchase intention) in both scales.
Research limitations/implications
The main limitation of the study relates to the sample, which is only of Portuguese consumers and does not match the main socio-demographic characteristics of the population. Therefore, the study should be seen as exploratory on the brand love in the case of functional brands.
Practical implications
The knowledge that a consumer can establish an emotional relationship with a functional brand, in a highly competitive sector as the pharmaceutical sector, in particular in drugs that are sold without a prescription, can help managers in defining their communication strategy appealing to the emotions and long-term involvement with the consumed.
Originality/value
Few studies about the background of the brand love and those that exist are linked to hedonic product categories and self-expressive brands. It is the first time that the brand love for a medicine is evaluated.
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María Paula Lechuga Sancho, Manuel Larrán Jorge and Jesus Herrera Madueño
The purpose of this study is to provide an initial, valid and reliable measure of corporate social responsibility (CSR) in small companies from the theoretical perspective of the…
Abstract
Purpose
The purpose of this study is to provide an initial, valid and reliable measure of corporate social responsibility (CSR) in small companies from the theoretical perspective of the stakeholders.
Design/methodology/approach
To design the multi-item scale or measure a factorial analysis was used. This helped the authors develop the CSR assessment tool, measurement instrument and formalize the model connecting observable phenomena to theoretical attributes.
Findings
The results of the analysis provided a four-dimensional structure of CSR, including, employees, customers, the environment and society. Specifically, the authors concluded with an original scale of 24 validated indicators that measures CSR in small and medium enterprises (SMEs). The observed results confirmed the validity of the measure proposed to evaluate the commitment of SMEs to CSR through the level of practices developed with their stakeholders.
Originality/value
The scale developed to assess the level of CSR practices in SMEs stands not only as a valid and reliable measure for future research studies but also as a perfect guide for SMEs managers that want to develop CSR practices in their firms.
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Luciano Barcellos de Paula and Anna Maria Gil-Lafuente
Scientific studies indicate that stakeholder’s engagement is a key factor for the creation of sustainable value in companies. This paper aims to evaluate the sustainability of a…
Abstract
Purpose
Scientific studies indicate that stakeholder’s engagement is a key factor for the creation of sustainable value in companies. This paper aims to evaluate the sustainability of a sports company and propose a tool to prioritize the relevant issues that this company should consider in its operations.
Design/methodology/approach
Stakeholder theory and Global Reporting Initiative (GRI) are considered, and, from the Fuzzy Logic, the paper proposes a decision-making tool to establish the relevant issues. The “Experton Method” is used in this paper.
Findings
The algorithm used can help decision makers in processes that include the stakeholder’s opinions. In this case, a tool that treats qualitative data in a reliable manner is required. The methodology used allowed knowing the stakeholders expectations and to define priorities in sustainability issues. The results were captured in a materiality matrix. The manuscript concludes that including stakeholders in the decision-making process, the company generates trust and legitimacy of its stakeholders. This participatory approach and the use of algorithm help companies in materiality assessment, definition of priority issues and management of resources.
Practical implications
In terms of managerial implications, this paper presents a useful tool that can help entrepreneurs in the decision-making to manage their suppliers. Using an algorithm of fuzzy logic applied in the supply chain management, it is indicated how to set priorities to build a consistent corporate social responsibility (CSR) plan to achieve corporation success. This methodology allows reducing subjectivity; it generates greater precision and decreases the risk in decision-making. At the same time, it promotes dialogue and collaboration among stakeholders to create value for stakeholders and CSR, and collaborate to have a responsible company performance. Furthermore, this paper provides theoretical applications in terms of the literature review on corporate sustainability, indicating that companies must consider the stakeholder’s engagement in its strategies. Based on the bibliometric study, there are knowledge gaps on the subject. For these reasons, an important contribution is observed at the academic level that allows expanding the frontier of knowledge on the subject.
Originality/value
A tool for decision-making is presented with great utility for entrepreneurs in the processes of dialogue and stakeholder’s engagement, being a contribution for the creation of sustainable value. In addition, there is an important scientific contribution because the paper identifies in the literature the knowledge gaps on the subject.
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The Final Girls (Todd Strauss-Schulson, 2015) is the story of a group of teenage friends that, during the screening of a Friday the 13th-like 1980s slasher horror, happen to be…
Abstract
The Final Girls (Todd Strauss-Schulson, 2015) is the story of a group of teenage friends that, during the screening of a Friday the 13th-like 1980s slasher horror, happen to be sucked into the film. Trapped in the gruesome narrative, they have to survive the deranged killer that haunts the premises of the campsite by applying their knowledge of the rules and cliches of the slasher genre. The film is of interest not only because it mixes horror and comedy and exaggerates the horror genre’s conventions – as Scream and other neo-slashers already did. By employing the device of the screen rupture, the film constructs a complex network of self-reflexive moments and intertextual references. The metalinguistic play involves in particular the notoriously sexophobic and gender-led dynamics of the 1980s slashers – those more emancipated girls who have sex are killed; the most prudish girl is the one that eventually manages to defeat the monster, the ‘Final Girl’. In this sense, the film is almost like a video essay that reprises and illustrates one of the most seminal study of the slasher genre, Carol Clover’s 1992 Men, Women, and Chainsaws: Gender in the Modern Horror Film. The chapter presents the defining elements of the slasher subgenre as theorized by Clover and then focusses on the analysis of the metalinguistic elements of The Final Girls vis-à-vis Clover’s classic text.
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Paula Rodrigues and Ana Pinto Borges
The purpose of this paper is to evaluate the effect of the scandals and distrust over the past years in brand love regarding a classic and well-known financial brand. The authors…
Abstract
Purpose
The purpose of this paper is to evaluate the effect of the scandals and distrust over the past years in brand love regarding a classic and well-known financial brand. The authors consider the antecedents of brand love contemplating the role of negative emotions, engagement and authenticity. The authors study the brand of a Portuguese bank, Caixa Geral de Depósitos, which was associated with harmful management and had to be intervened with monetary aid from the government.
Design/methodology/approach
An online questionnaire was used to collect data. The authors applied a confirmatory factor analysis and the hypotheses were tested by the structural equation modelling.
Findings
The results show that negative emotions toward the brand have a direct and indirect impact on brand engagement and the consumer-based brand authenticity, brand engagement and consumer-based brand authenticity positively impact brand love and negative emotions toward the brand positively and indirectly impact brand love.
Research limitations/implications
The results should be analyzed with appropriate caution, given the limitations of the sample. The authors used a sample of Portuguese consumers connected with a commercial bank brand. These limitations could be overcome in future research.
Practical implications
The findings are important for the definition of branding strategies in a competitive and vulnerable context.
Originality/value
The model presented in this paper aims at filing a gap in the literature. The negative emotions toward brands have been little studied as an antecedent. It is also the first time that the constructs of engagement and authenticity and their relational outcome in brand love are applied to a financial brand.