Paul Strickland and Kim M. Williams
This exploratory study aims to examine how wine stakeholders' are adopting innovative advancements in smart industry 4.0 application technology (SI4.0AT) coupled with electronic…
Abstract
Purpose
This exploratory study aims to examine how wine stakeholders' are adopting innovative advancements in smart industry 4.0 application technology (SI4.0AT) coupled with electronic word-of-mouth (e-WOM) techniques to increase winery visitation and wine sales, prior to and during a global pandemic in the Yarra Valley in Victoria, Australia.
Design/methodology/approach
A qualitative interpretivist geographical bounded case study approach was used to collect data from fifteen Victorian wine stakeholder's prior to and during the global pandemic COVID-19. A thematic analysis was applied to interpret participant responses and how they viewed, reacted to and harnessed S14.0AT and e-WOM to continue and increase wine sales.
Findings
The findings suggest few wine stakeholders' were actively implementing SI4.0AT prior to the global pandemic, COVID -19. With the forced closure of wineries to visitors across Australia, most small to medium-sized wineries immediately changed their business models to concentrate on domestic e-commerce wine sales and home delivery. To support these new business models, e-WOM techniques were quickly adopted or increased whereas other S14.0AT technologies were not, due to financial restraints.
Research limitations/implications
The number of participants used in this study is a limitation, however, this can be overcome by replicating this study in other wine regions. This research focused on the wine stakeholders' viewpoint only and may not be easily generalised. Future studies may examine the “what” aspect of SI4.0AT is being used and e-WOM content such as investigating what consumers are saying about these wineries, the method of communication and the motivations for consumers to engage with a winery.
Practical implications
The implications for the wine industry and overall results offer insight into the wine stakeholders' perceptions of SI4.0AT and e-WOM and consequent marketing strategy of wineries in the Yarra Valley, Victoria, both pre- and during forced face-to-face winery closures due to a global pandemic. Wineries need to continue to harness and leverage the benefits of e-WOM wine marketing in their marketing strategies and continue to explore the affordability of 4.0 app technology and Tourism 4.0 options.
Originality/value
This study is the first attempt at investigating how wine stakeholders' view; react to and harness SI4.0AT and e-WOM through formalised online marketing strategies which should continue to be investigated in the future.
Paul Christopher Strickland and Vanessa Ratten
The main purpose of this article is to understand the motivations for Bhutanese students to study hospitality and tourism courses. The second objective is to analyse what…
Abstract
Purpose
The main purpose of this article is to understand the motivations for Bhutanese students to study hospitality and tourism courses. The second objective is to analyse what countries are the preferred destinations for study abroad and visitation for students. This includes focussing on new course topic areas such as sustainability for business in hospitality and tourism courses.
Design/methodology/approach
A quantitative methodology approach was undertaken with two surveys administered to the first and second student intakes into the Bhutan Middle Management Hotel Program. Motivational and reasoned action theory form the basis of the theoretical framework to understand behavioural intentions regarding educational choices in hospitality and tourism courses.
Findings
The results of the surveys indicate that the main motivations to study hospitality and tourism are for attraction, career opportunities, status, broader benefits and aptitude. In addition, it was found that students studying hospitality and tourism in Bhutan are likely to stay in the sector for a long period of time thereby contributing to the economic and social development of Bhutan. Moreover, it was found that the United Nations Sustainable Development goals are increasingly being integrated into the tourism and hospitality sector, which is influencing students to study these topic areas.
Research limitations/implications
The results of this study will help government and hospitality providers support educational training programs by focussing on new education topic areas. This study is limited to Bhutan.
Practical implications
The results of this study will help government and hospitality providers support educational training programs by focussing on new education topic areas such as sustainability for business management. This will enable hospitality and tourism providers in Bhutan to update their curriculum and to focus on emerging industry needs.
Originality/value
This is amongst the first studies on Bhutanese students motivations for studying hospitality and tourism. It will provide practical and policy advise about how to train workers in order to become less reliant on foreign training providers and the importance of integrating sustainability topics in course design.
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Paul Strickland and Vanessa Ratten
The aim of this article is to review the literature on fertility tourism in terms of social policy implications. There has been a global growth in interest in fertility tourism…
Abstract
Purpose
The aim of this article is to review the literature on fertility tourism in terms of social policy implications. There has been a global growth in interest in fertility tourism, especially amongst these in developed countries travelling to developing countries for fertility needs. Due to women's increased involvement in the workforce and changing societal norms, the age at which females start having children has risen resulting in a need for many to seek fertility help. These developments have led to a growth in fertility tourism and related services.
Design/methodology/approach
The authors undertake a systematic literature review on fertility tourism to identify cognate research themes that relate to social policies such as assisted reproduction facilities, medical tourism and changing societal attitudes.
Findings
The findings of the study have important implications for social policy particularly regarding the tourism and health industry, practitioners and policymakers. This involves focussing on new geographic regions that are underrepresented in current research but have a high interest in fertility tourism. Currently much of the research is centred around western contexts but as evident in our review newly emerging markets in countries that have high infertility rates requires further attention. In addition, the authors provide directions for future research avenues that focus on how to evaluate changing social policies with regards to reproductive choices.
Originality/value
Whilst there has been much discussion in the media about fertility tourism there is limited knowledge about social policies related to human reproductive systems, so this article is amongst the first to discuss societal implications.
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Paul Strickland and Vanessa Ratten
This paper aims to examine the opportunities of continuous family succession in operating small-to-medium-sized wineries (SMWs) in Victoria, Australia.
Abstract
Purpose
This paper aims to examine the opportunities of continuous family succession in operating small-to-medium-sized wineries (SMWs) in Victoria, Australia.
Design/methodology/approach
Using case studies from Victoria, an exploratory qualitative approach was used to explore the benefits of continuous family succession in this conceptual paper. This included interviewing participants from wineries about their perceptions about family business succession. Themed analysis was applied to highlight the findings and overall conclusions about why the wine industry was affected more than other industries with regard to family business succession issues.
Findings
The three main findings of this study include family succession is extremely important in building a story customers can relate to; family reinvestment opportunities for financial sustainability and innovation of the winery and family succession for future employment and legacy. These three findings highlight the way family business succession is integral to the successfulness of the wine industry.
Practical implications
Small-to-medium-sized wineries (SMWs) have many challenges including long-term financial sustainability and innovation opportunities. To assist in overcoming these challenges, the findings suggest winery owners need to create lasting legacy through story-telling, competitive advantage and family linkage (succession). This will assist wineries to create marketing campaigns focussing on family succession and brand attachment, seven opportunities for family reinvestment and innovation leading to financial sustainability and competitive advantage.
Originality/value
There is little research investigating family succession in the Victorian wine industry even though it is common practice and essential to marketing and communication campaigns. This paper supports continuous family succession as a legitimate marketing technique and long-term financial sustainability and innovation for small-to-medium-sized wineries (SMWs) through reinvestment opportunities. This is the first time small-to-medium-sized wineries have been defined as SMWs and reinvestment opportunities have been identified by wine stakeholders.
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Paul Strickland, Jennifer Smith‐Maguire and Warwick Frost
The aim of this exploratory study is to investigate the benefits of “New World” wineries using family heritage as a legitimate marketing technique. “Old World” regions have been…
Abstract
Purpose
The aim of this exploratory study is to investigate the benefits of “New World” wineries using family heritage as a legitimate marketing technique. “Old World” regions have been leveraging off the often long association the wineries family has in wine making to assist in generating wine sales. This marketing initiative is now being applied to “New World” wineries with increasing success.
Design/methodology/approach
This exploratory study investigated three wineries including their web sites, print media and consumer responses. The case studies had to include wineries that were family owned and actively promoted and marketed their winery as having a strong family heritage link in Victoria, Australia.
Findings
The results of this investigation suggest that family heritage is a legitimate marketing technique for “New World” wineries to assist in wine sales. If a family link can be established, there is no reason why “New World” wineries cannot promote family heritage, even if the winery is relatively new or a family has not worked in the industry for an extended period of time.
Originality/value
This paper attempts to acknowledge that family heritage is important in creating a “story” for the winery to assist in wine sales generation. By examining “New World” wineries regarding family heritage usage, this paper suggests that it is a legitimate marketing technique that other authors have never explored.
Science is a continuum of experiences consisting of authors and their publications, and the authors’ experience is an integral part of their work that gets reflected through…
Abstract
Purpose
Science is a continuum of experiences consisting of authors and their publications, and the authors’ experience is an integral part of their work that gets reflected through self-citations. Thus, self-citations can be employed in measuring the relevance between publications and tracking the evolution of research. The paper aims to discuss this issue.
Design/methodology/approach
Based on the bibliographic data obtained from Scopus, this study constructs and visualizes the self-citation networks of ten Nobel laureates 2018, in the fields of Physiology or Medicine, Physics, Chemistry and Economic Science, to demonstrate the evolving process of each laureate’s research across his or her scholarly career.
Findings
Statistics indicate that prominent scientists, such as Nobel laureates, have also frequently cited their own publications. However, their self-cited rates are quite low. Self-citations constitute an indispensable part of the citation system but contribute little to authors’ scientific impact, regardless of artificial self-citations. Self-citation networks present a trajectory that shows the evolving process of research across a scientist’s long-term scholarly career. There are obvious differences in self-citation patterns and network structures of different laureates without a disciplinary difference observed. The structures of self-citation networks are significantly influenced by laureates’ productivity. In addition, it is laureates’ own research patterns and citation habits that lead to the diversified patterns and structures of self-citation networks.
Research limitations/implications
Only scientific achievements presented in the form of publications are investigated and other kinds of scientific output, such as patents, are not included. Moreover, this approach is fit for scientists who have had a longer career and higher productivity.
Originality/value
This study proves the feasibility and effectiveness of self-citation analysis as a new way to examine research evolution.
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Mechatronics, the art of combining robotics, computer control, and electronics, was the topic at the recent annual M2VIP conference (mechatronics and machine vision in practice…
Abstract
Mechatronics, the art of combining robotics, computer control, and electronics, was the topic at the recent annual M2VIP conference (mechatronics and machine vision in practice) held at the University of Southern Queensland, Toowoomba, Australia, 23‐25 September. This was the fourth conference in the series which originated in Toowoomba in 1994, followed by Hong Kong in 1995 and Portugal in 1996. Papers from all around the globe were presented showing varied aspects of research ranging from mechatronic education, sensor design, mobile legged robots, self learning systems, robots in manufacturing, through to novel applications of mechatronics in sport. Some of the more memorable articles for the author are highlighted including mechatronic education, sport mechatronic systems, almost‐human walking robots, and autonomous underwater surveillance submarines.