Search results

The purpose of this paper is to examine how Chanel, the world famous cosmetics and clothing marketer, has enjoyed uncommon success, not only in its native France, but elsewhere as well, especially Japan. What is the formula for success in this country?

A review of the literature has been undertaken in an effort to understand the success of Chanel in the Japanese marketplace.

The success of Chanel in Japan clearly demonstrates that an understanding of a marketplace combined with classic marketing strategy principles including the marketing mix elements of product, price, promotion and distribution can lead to a brand's success in the international arena.

Though there are several universal marketing “truths” presented in this paper, a caution must be noted when generalizing from one company to a universe of firms.

This paper provides an excellent example of how classic marketing strategy as taught in all basic marketing courses is applied to a real world company. It shows that adherence to a few simple marketing concepts, including an understanding of the customer's psyche, can pay significant dividends for all firms.

This paper provides a blueprint to those firms seeking to “crack” any market, of any size, anywhere in the world.

The paper presents the concept of Solidarity Economy proposed by the Austrian-Brazilian economist and professor Paul Singer who passed away in 2018 at age 86 years in his home in São Paulo. Singer arrived at the concept of Solidarity Economy by mixing utopian socialist thought originated in Europe during the Industrial Revolution with the wisdom of Latin American working people to find alternative paths to the capitalist economic system. Following the teachings of Paul Singer, we, as practitioners and academics, report the first stage of the formation of a popular cooperative in the sector of recycling that occurred between 2019 and 2021 in the Town of Goiás, Goiás, Brazil. Our analysis of this collective endeavour leads to two main lessons: first, Solidarity Economy is an even broader proposal of an alternative to the capitalist economy than Paul Singer imagined, because its roots are not restricted to the European cooperativism of the nineteenth century, and second, economics must be taught in more popular way because the most urgent economic problems affect primarily the working people.

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.

“All things are in a constant state of change”, said Heraclitus of Ephesus. The waters if a river are for ever changing yet the river endures. Every particle of matter is in continual movement. All death is birth in a new form, all birth the death of the previous form. The seasons come and go. The myth of our own John Barleycorn, buried in the ground, yet resurrected in the Spring, has close parallels with the fertility rites of Greece and the Near East such as those of Hyacinthas, Hylas, Adonis and Dionysus, of Osiris the Egyptian deity, and Mondamin the Red Indian maize‐god. Indeed, the ritual and myth of Attis, born of a virgin, killed and resurrected on the third day, undoubtedly had a strong influence on Christianity.

In current economic systems, the role played by non-profit and voluntary organisations is relevant. Several studies analyse the development of these organisations and suggest reasons related to the dissemination of policies that first consider public intervention and then ‘the third way’ of the economy as a way to increase wealth and support economic development. In this context, it should be noted that:

• Modern non-profit organisations (NPOs) take the form of enterprises encouraging the development of capabilities to satisfy human needs in terms of production of goods and utilities.

• A systematic cooperation with the local context (i.e. enterprises and Public Administration) is becoming increasingly more important for the survival and development of NPOs.

• Excellent opportunities for economic and social growth and for mutual development can develop from this type of cooperation.

• Starting from this premise, the purpose of the research is to suggest some insight on the theme of cooperation between for-profit and non-profit world in the light of the thought of Church’s Social Doctrine, and in particular, of the Encyclical Letter of Benedict XVI, Caritas in Veritate – On Integral Human Development in Charity and Truth. In this sense, the contribution is a conceptual work; the study could improve with empirical research concerning the level of diffusion and the form of collaborations for-profit/non-profit in the Italian context.

Modern non-profit organisations (NPOs) take the form of enterprises encouraging the development of capabilities to satisfy human needs in terms of production of goods and utilities.

A systematic cooperation with the local context (i.e. enterprises and Public Administration) is becoming increasingly more important for the survival and development of NPOs.

Excellent opportunities for economic and social growth and for mutual development can develop from this type of cooperation.

Starting from this premise, the purpose of the research is to suggest some insight on the theme of cooperation between for-profit and non-profit world in the light of the thought of Church’s Social Doctrine, and in particular, of the Encyclical Letter of Benedict XVI, Caritas in Veritate – On Integral Human Development in Charity and Truth. In this sense, the contribution is a conceptual work; the study could improve with empirical research concerning the level of diffusion and the form of collaborations for-profit/non-profit in the Italian context.

From a methodological point of view, after a literature review on NPOs and corporate social responsibility, the chapter analyses reasons, strategies and tools of collaborations between non-profit and for-profit worlds (the role of Public Administration and hybrid organisation is excluded). Then, focus moves up on Church’s Social Doctrine and Encyclical Letter Caritas in Veritate with particular attention to the topic analysed in this chapter (collaboration for-profit/non-profit enterprises). The vision emerging from the Encyclical is that the dichotomy between for-profit and NPOs should be resolved by striving for the development of a ‘civil economy’ with the capacity to promote the overall development of the human being. The research highlights the importance of dissemination of initiatives promoted predominantly by NPOs, with the objective of stimulating and supporting the implementation of forms of structured collaboration; we are sure that a ‘connection point’ between for-profit and non-profit is now necessary.

This issue is a selected bibliography covering the subject of leadership.

Here is a book on higher education in university and CAT, a book not about administration, nor about the need for expansion and how to finance it but, believe it or not, about students — about what they think, how they react to university life; about what motivates them, and how they spend their time. It is, above all alse, about why they ever came to take higher education in the first place.

Much has been written about how methods of working and communicating can improve the productivity of innovation for industry. Less has been related to this from the overall development of science and policies that assist this. The changing organisational context of industrial research brings the need for scientific publishers to reinvent themselves for this market segment. Scientific communication, including one of its key functions, awareness, is examined and it is concluded that functions and processes in scientific communication may be organised more efficiently to increase the productivity of industrial research. The new context of virtual communities, exploiting the opportunities for interactivity, provides the organisational basis for introducing new methods for inculcating new approaches to knowledge management, for innovation in industry to occur more effectively. An approach to better understanding knowledge synthesis and the potential role of the publisher, as communications facilitator, is discussed.