Search results

1 – 10 of 354
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 1 May 2006

Krishnakumar Davey, Paul Markowitz and Nagi Jonnalagadda

Companies cannot capture the full profit potential of their products and services until their managers understand the ideal price points and width of the price range for each

2717

Abstract

Purpose

Companies cannot capture the full profit potential of their products and services until their managers understand the ideal price points and width of the price range for each product or brand given its position in the marketplace. This article describes the tools and best practices to accomplish this.

Design/methodology/approach

In the past year or so, Mercer Consulting has conducted 26 discrete choice modeling studies (our version of the modeling is called Strategic Choice Analysis® or SCA) with over 15,000 customers in a wide swath of industries across the U.S., Canada, Germany, and China.

Findings

Mercer studies show that price (17 percent out of a possible 100 percent) is nowhere near as important a selection factor as product features (65 percent); service features (11 percent), and other features (7 percent) account for the rest of decision‐making.

Practical implications

The article shows how all businesses can follow the lead of the exemplars in aligning pricing to customer value.

Originality/value

It clarifies why ideal pricing depends on discrete choice modeling and a number of best practices rather than on price optimization software alone.

Details

Strategy & Leadership, vol. 34 no. 3
Type: Research Article
ISSN: 1087-8572

Keywords

Access Restricted. View access options
Article
Publication date: 1 June 2010

Paul Davey

Supported by the UK's eight principle funders of biomedical and health research, UK PubMed Central (UKPMC) is being developed in close consultation with its intended user…

342

Abstract

Purpose

Supported by the UK's eight principle funders of biomedical and health research, UK PubMed Central (UKPMC) is being developed in close consultation with its intended user community – the researchers. This paper seeks to outline why there is a need to develop a UK‐specific version of this well‐known and very popular free service, and what practical approaches have taken towards bringing a Beta service live for all to use and feedback on.

Design/methodology/approach

The approach to development of UKPMC has been consultative and iterative. Through surveys, focus groups and one‐to‐one user tests the aim has been to develop a service which can fit neatly into a researcher's workflow. Coordinating the programme itself has required close collaboration between organisations which are quite diverse both culturally and administratively.

Findings

Through developing UKPMC, technology has been melded together with practical delivery. The text mining functionality that the service now offers is truly innovative, and there is further potential to develop this. The recently launched Beta service (beta.ukpmc.ac.uk) will continue to be honed – particularly its text mining functionality – through ongoing user consultation and feedback. It is perceived that this flexible approach to development is essential in offering a service that is truly useful for the UK's life sciences research community and offers a compelling reason to use it as a valid and ground breaking alternative to PubMed Central (the US version).

Originality/value

The originality and value of UKPMC should be judged by the research community. All life sciences researchers are invited to try the beta site.

Details

Interlending & Document Supply, vol. 38 no. 2
Type: Research Article
ISSN: 0264-1615

Keywords

Available. Content available
Article
Publication date: 1 April 2001

48

Abstract

Details

Library Hi Tech News, vol. 18 no. 4
Type: Research Article
ISSN: 0741-9058

Available. Content available
Article
Publication date: 1 June 2010

Mike McGrath

356

Abstract

Details

Interlending & Document Supply, vol. 38 no. 2
Type: Research Article
ISSN: 0264-1615

Available. Content available
Article
Publication date: 1 May 2006

Catherine Gorrell

55

Abstract

Details

Strategy & Leadership, vol. 34 no. 3
Type: Research Article
ISSN: 1087-8572

Access Restricted. View access options
Case study
Publication date: 14 September 2023

Sherry Lee Finney and Megan Penney

Information for this case was gained first-hand as the case authors are also the protagonists. Care was taken to ensure case material was presented in an unbiased and accurate…

Abstract

Research methodology

Information for this case was gained first-hand as the case authors are also the protagonists. Care was taken to ensure case material was presented in an unbiased and accurate manner.

Case overview/synopsis

Sherry Finney, co-manager and partner at Escape Outdoors (EO), North Sydney, Nova Scotia, has just about completed a social media campaign collaboration with Cape Breton outdoor influencers, Davey and Sky. This was the company’s first collaboration with social influencers, and EO had done it to increase their follower base, particularly on Instagram. Defining measures of success was the task now facing Finney and her Sales and Marketing Assistant, Megan Penney. The campaign costs were in the range of $500, and if EO were to do this campaign again, they needed to understand the pros and cons and if it was a success. The campaign would end in a few days, and before it was finalized, Finney and Penney had to decide what final metrics would be required for evaluation and, specifically, how the campaign would be evaluated.

Complexity academic level

This case is intended for courses in social media marketing, marketing management, marketing analytics, digital marketing or entrepreneurship. The typical user of this case will be an undergraduate or graduate business student who has completed an introductory marketing concepts course.

Details

The CASE Journal, vol. 20 no. 2
Type: Case Study
ISSN: 1544-9106

Keywords

Access Restricted. View access options
Article
Publication date: 1 December 2005

Paul McCrone, Steve Iliffe, Enid Levin, Kalpa Kharicha and Barbara Davey

There have been few economic evaluations of joint working between social and health care. This paper focuses on collaboration between professionals providing care for people aged…

129

Abstract

There have been few economic evaluations of joint working between social and health care. This paper focuses on collaboration between professionals providing care for people aged 75 and over, and examines the economic costs of contacts made by social workers with community nurses, GPs and older people or their carers. Two areas were studied, one where social care and primary care services were co‐located, and the other with social work teams located separately from local health services. The two forms of social care location had an impact on contacts and costs but overall it was fairly small. Contact costs made up only a small amount of the overall costs of care These findings suggest that altering the organisational arrangements for care delivery may improve the process of care delivery, but result in only minor changes to the proportion of overall resources directed to older service users.

Details

Journal of Integrated Care, vol. 13 no. 6
Type: Research Article
ISSN: 1476-9018

Keywords

Access Restricted. View access options
Article
Publication date: 11 July 2016

Caroline L. Davey and Andrew B. Wootton

This paper aims to understand the delivery of crime prevention through environmental design (CPTED) across Europe – from European-wide procedures through national schemes to…

998

Abstract

Purpose

This paper aims to understand the delivery of crime prevention through environmental design (CPTED) across Europe – from European-wide procedures through national schemes to effective local strategies.

Design/methodology/approach

The findings come from a review of published literature and reports, case studies and site visits conducted primarily during COST Action TU1203 (2013-2016).

Findings

Innovative approaches and methods to integrate crime prevention into urban design, planning and management have been generated by multi-agency partnerships and collaborations at European, national and city levels. Methods and procedures developed by the European Committee for Standardization (CEN) Working Group on “Crime Prevention through Urban Planning and Building Design” are pioneering. However, findings show that implementation is best achieved at a local level using methods and procedures tailored to the specific context.

Research limitations/implications

In-depth research is required to appreciate subtle differences between local approaches and conceptual models developed to better understand approaches and methods.

Practical implications

Practitioners and academics working to prevent crime benefit from participation in focused, multi-agency collaborations that, importantly, facilitate visits to urban developments, discussions with local stakeholders responsible for delivery “on the ground” and structured and sustained exploration of innovations and challenges.

Originality/value

The authors hope that this paper will contribute to developing a new direction for CPTED practice and research that builds on significant progress in creating safer environments over previous decades.

Details

Journal of Place Management and Development, vol. 9 no. 2
Type: Research Article
ISSN: 1753-8335

Keywords

Access Restricted. View access options
Article
Publication date: 12 March 2018

Mille Mortensen and Charlotte Andreas Baarts

The purpose of this paper is to explore the interplay of organizational humorous teasing and workplace bullying in hospital work life in order to investigate how workplace…

1681

Abstract

Purpose

The purpose of this paper is to explore the interplay of organizational humorous teasing and workplace bullying in hospital work life in order to investigate how workplace bullying can emerge from doctors and nurses experiences of what, at first, appears as “innocent” humorous interactions.

Design/methodology/approach

Based on an ethnographic field study among doctors and nurses at Rigshospitalet (University Hospital of Copenhagen, Denmark) field notes, transcriptions from two focus groups and six in-depth interviews were analyzed using a cross-sectional thematic analysis.

Findings

This study demonstrates how bullying may emerge out of a distinctive joking practice, in which doctors and nurses continually relate to one another with a pronounced degree of derogatory teasing. The all-encompassing and omnipresent teasing entails that the positions of perpetrator and target persistently change, thereby excluding the position of bystander. Doctors and nurses report that they experience the humiliating teasing as detrimental, although they feel continuously forced to participate because of the fear of otherwise being socially excluded. Consequently, a concept of “fluctuate bullying” is suggested wherein nurses and doctors feel trapped in a “double bind” position, being constrained to bully in order to avoid being bullied themselves.

Originality/value

The present study add to bullying research by exploring and demonstrating how workplace bullying can emerge from informal social power struggles embedded and performed within ubiquitous humorous teasing interactions.

Details

Qualitative Research in Organizations and Management: An International Journal, vol. 13 no. 1
Type: Research Article
ISSN: 1746-5648

Keywords

Available. Open Access. Open Access
Article
Publication date: 4 August 2021

Henna M. Leino, Leila Hurmerinta and Birgitta Sandberg

Secondary customers often experience secondary vulnerabilities that manifest in family-centred transformative services as other- and self-related customer needs. Yet, a relational…

2287

Abstract

Purpose

Secondary customers often experience secondary vulnerabilities that manifest in family-centred transformative services as other- and self-related customer needs. Yet, a relational perspective on primary and secondary customers’ needs is lacking. The study analyses secondary customers’ needs and their relationship to primary customers’ needs to enhance well-being in customer entities. The service inclusion lens is used to understand customers’ experiences of vulnerability.

Design/methodology/approach

The study uses an exploratory approach. The data consists of ethnographic observations and interviews of elderly residents (primary customers), their family members (secondary customers) and nurses in two nursing homes.

Findings

Primary and secondary customers’ needs are interrelated (or unrelated) in four ways: they are separate, congruent, intertwined or discrepant. The vulnerability experiences fluctuate in intensity and over time, individually reflecting on these need dimensions.

Research limitations/implications

The study contributes to service research concerning customers’ experiences of vulnerability, secondary customers and their inclusion in services. Primary customers’ service inclusion may increase/decrease secondary customers’ service inclusion and their experience of vulnerability. Moreover, secondary customers’ inclusion is often necessary to foster primary customers’ inclusion and well-being.

Practical implications

Fostering service inclusion and well-being for primary and secondary customers requires balanced inclusion and acknowledging the needs of both groups. Service providers may need to act as moderators within customer entities if discrepant needs occur.

Originality/value

The study addresses the under-researched areas of family members’ customer needs, their relation to primary customers’ needs, experiences of secondary vulnerability and context-related vulnerability.

Details

Journal of Services Marketing, vol. 35 no. 6
Type: Research Article
ISSN: 0887-6045

Keywords

1 – 10 of 354
Per page
102050