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This paper analyses entrepreneurial activity within existing organisations. Research tends to limit entrepreneurial behaviour to owner‐managers, corporate senior and middle managers and frequently presents intrapreneurship as a positive phenomenon. This paper seeks to broaden the focus of studies of intrapreneurship and corporate entrepreneurship across all employees in established organisations. In particular it seeks to focus on identifying the entrepreneurial propensity of employees at all levels of the organisation and to consider the positive and negative potential of this propensity on the organisation.

A single case study approach was used involving the analysis of focus groups, employee surveys, company history and financial data to identify the entrepreneurial propensity of employees in the context of an established organisation.

It is identified that employees within the sales function of the business had a greater entrepreneurial propensity in comparison to employees in other departments of the business. It is argued that this was due to a less formal structure in this part of the business and a greater focus on successfully achieving goals. It is further argued that organisational structures, opportunity and needs have to meet individual skills, experience and desire in order to create development opportunities for entrepreneurial organisations.

It is suggested that in considering intrapreneurship, researchers should broaden their focus to include all employees within an organisation.

It is suggested that senior managers should consider the role of entrepreneurial propensity amongst employees and the potential for this to either harm or help develop the business.

This paper adds value to the debate on corporate entrepreneurship and intrapreneurship by considering the role of employees at all organisational levels. Furthermore it acknowledges the positive and negative effects which entrepreneurial propensity may have on the organisation.

This study unpacks how organizational members construct a collective entrepreneurial identity within an organization and attempt to instill entrepreneurial features in the organization's existing identity.

The study draws on the cases of two venturing units, perceived as entrepreneurial groups within their respective parent companies. Semi-structured interviews and secondary data were collected and analyzed inductively and abductively.

The data revealed that organizational members co-constructed a “corporate entrepreneur” role identity to form a collective shared belief and communities of practice around what it meant to act as an entrepreneurial group within their local corporate context and how it differentiated them from others. Members also clustered around the emergent collective entrepreneurial identity through sensegiving efforts to instill entrepreneurial features in the organization's identity, despite the tensions this caused.

Previous studies in corporate entrepreneurship have theorized on the top-down dynamics instilling entrepreneurial features in an organization's identity, but have neglected the role of bottom-up dynamics. This study reveals two bottom-up dynamics that involve organizational members' agentic role in co-constructing and clustering around a collective entrepreneurial identity. This study contributes to the middle-management literature, uncovering champions' identity work in constructing a “corporate entrepreneur” role identity, with implications for followers' engagement in constructing a collective entrepreneurial identity. This study also contributes to the organizational identity literature, showing how tensions around the entrepreneurial group's distinctiveness may hinder the process of instilling entrepreneurial features in an organization's identity.