Paul Calvert and Poonam Chitnis
A model is presented for the flow of inkjet-printed fluids into textiles based on capillary flow between fibers and diffusion of solvent into the fibers. Dispersions of PEDOT…
Abstract
A model is presented for the flow of inkjet-printed fluids into textiles based on capillary flow between fibers and diffusion of solvent into the fibers. Dispersions of PEDOT (Poly 3, 4 ∓ ethylenedioxythiophene), a conducting polymer, can be inkjet-printed onto fabric to form piezoresistive sensors. A problem is to get proper penetration of PEDOT into the fabric so that it does not easily flake off the surface. This penetration depends on a balance between wetting, evaporation and viscous flow of printed PEDOT suspensions between the fibers of the textile substrate.
This study addresses how these liquids flow within a yarn after being printed onto the fabric. Loss of liquid into the fiber limits spreading of the ink as the residual solids level builds up. Ink predominantly follows the path of a yarn but is treated as crossing between yarns at narrow crossing points. This model yields predictions for the distribution of conducting ink when printed onto fabric.
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It is now forty years since there appeared H. R. Plomer's first volume Dictionary of the booksellers and printers who were at work in England, Scotland and Ireland from 1641 to…
Abstract
It is now forty years since there appeared H. R. Plomer's first volume Dictionary of the booksellers and printers who were at work in England, Scotland and Ireland from 1641 to 1667. This has been followed by additional Bibliographical Society publications covering similarly the years up to 1775. From the short sketches given in this series, indicating changes of imprint and type of work undertaken, scholars working with English books issued before the closing years of the eighteenth century have had great assistance in dating the undated and in determining the colour and calibre of any work before it is consulted.
Tanu Pandey, Manya Goel, Srinidhi Kumari and Shankar Nath Jha
The study was devise to summarizees the underlying theories and concepts in the context of probing effective advertising through neuromarketing.
Abstract
Purpose
The study was devise to summarizees the underlying theories and concepts in the context of probing effective advertising through neuromarketing.
Design/methodology/approach
The given review has applied a bibliometric analysis to conduct performance and science mapping. We adopted Theory, Context, Character and Methodology (TCCM) approach for conducting systematic literature review.
Findings
The study found that emotion theory was mostly implemented for the related research. The researchers used emotion induced stimuli for measuring responses preferably through electroencephalogram (EEG), galvanic skin response (GSR) and eye tracking (ET). Experimental studies provided more insightful results, despite conducting research on few participants.
Research limitations/implications
Future researchers are advised to perform interdisciplinary research pertaining to the neuroscience and psychology.
Originality/value
The paper provides a thorough understanding of the theories, constructs and methodologies appropriate for conducting experimental neuromarketing research. The existing review papers lack to perform review on TCCM approach in the context of neuromarketing in advertising.
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The big changes over recent years and their rapid development in Food Retailing have resulted in different shopping practices, for the institution, the hotel, restaurant and the…
Abstract
The big changes over recent years and their rapid development in Food Retailing have resulted in different shopping practices, for the institution, the hotel, restaurant and the home. Different cuisines have developed, foods purchased, both in cooking practices and eating habits, especially in the home. Gone are the old fashioned home economics, taking with them out of the diet much that was enjoyed and from which the families benefitted in health and stomach satisfaction. In very recent times, the changes have become bigger, developments more rapid, and the progress continues. Bigger and bigger stores, highly departmentalised, mechanical aids of every description, all under one roof, “complex” is an appropriate term for it; large open spaces for the housewife with a car. The development is in fact aimed at the bulk buyer — rapid turnover — the small household needs, not entirely neglected, but not specially catered for. Daily cash takings are collosal. This is what the small owner‐occupied general store, with its many domestic advantages, has come to fall in the late twentieth century.
In this opening chapter the authors analyse current scholarship on teacher emotion and leader emotion produced almost entirely in western countries, and call for contextualising…
Abstract
In this opening chapter the authors analyse current scholarship on teacher emotion and leader emotion produced almost entirely in western countries, and call for contextualising this research by juxtaposing emotion with basic characteristics of traditional and transitional societies. Some attention is given to the meaning of emotion across national culture, including those of developing countries.
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James Keyte, Paul Eckles and Karen Lent
In 2009, the Third Circuit decided Hydrogen Peroxide, which announced a more rigorous standard under Federal Rule of Civil Procedure 23(b)(3) for assessing whether a putative…
Abstract
In 2009, the Third Circuit decided Hydrogen Peroxide, which announced a more rigorous standard under Federal Rule of Civil Procedure 23(b)(3) for assessing whether a putative class could establish antitrust injury. Earlier this year, the Supreme Court decided Comcast v. Behrend, a case that carries potentially broad implications for both antitrust cases and Rule 23(b)(3) class actions generally. A review of the case law starting with Hydrogen Peroxide and continuing through Comcast and its progeny reveals the new rigor in antitrust class action decisions and suggests what the future may hold, including the type of arguments that may provide defendants the most likely chance of defeating class certification. After Comcast, rigor under 23(b)(3) can no longer be avoided in assessing all class actions questions, and courts should now apply Daubert fully in the class setting concerning both impact and damages. Courts should also closely evaluate plaintiffs’ proposed methodologies for proving impact to determine if they apply to each class member. Finally, courts will inevitably have to determine how rigorously to scrutinize experts’ damages methodologies and whether Comcast requires or suggests more scrutiny in assessing common evidence for measuring damages.