Permalite technical sales representative for the South. Paul Hagan has been appointed by Permalite as an additional technical sales representative for their metal finishing…
Abstract
Permalite technical sales representative for the South. Paul Hagan has been appointed by Permalite as an additional technical sales representative for their metal finishing chemicals and processes for the South of England.
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Geoff Bick and Jeanné Odendaal
The learning outcomes are as follows: to understand how technology can be used to create innovative entrepreneurial opportunities; to develop analytical and critical thinking…
Abstract
Learning outcomes
The learning outcomes are as follows: to understand how technology can be used to create innovative entrepreneurial opportunities; to develop analytical and critical thinking skills to understand organisations, industries and their dynamics; to analyse strategic options for an entrepreneurial organisations and motivate a proposed strategic direction; and to assess the inter-functional requirements for an entrepreneurship to successfully implement a strategy.
Case overview/synopsis
UCOOK, a successful emerging economy SME, is confronted with the threat of retail giants (e.g. Checkers and Woolworths) entering the meal kit space. No longer the only “new kid on the block”, UCOOK has to consider a sustainable growth strategy to remain competitive. The case provides the reader with a snapshot of experiences of a meal kit entrepreneurial venture and what it entails for them to grow in the South African milieu. Principally, this case is designed to impart knowledge and stimulate a practical understanding of entrepreneurship and strategic decision-making in the meal kit industry. Additionally, the purpose is to serve as inspiration for business students to see the opportunities that lie within strategically astute emerging market ventures.
Complexity academic level
The primary target audience for this teaching case is postgraduate business students, especially students of entrepreneurship, strategy and e-commerce. This teaching case is intended to be used as case study in post graduate business programmes such as Master of Business Administration (MBA), a specialist Masters programme such as MM (Entrepreneurship), post-graduate diploma in management (PGDip), as well as selected executive education programmes.
Supplementary materials
Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Subject code
CSS 3: Entrepreneurship.
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During the post‐bubble bust of the 1990s, many eating establishments closed down. Yet McDonald’s was determined to stay. However, management recognised the importance of slashing…
Abstract
During the post‐bubble bust of the 1990s, many eating establishments closed down. Yet McDonald’s was determined to stay. However, management recognised the importance of slashing prices. This case is an opportunity to learn about price elasticity of demand.
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Ying Kei Tse, Minhao Zhang, Bob Doherty, Paul Chappell and Philip Garnett
Social media has become an important part of daily interpersonal communication in contemporary society. The purpose of this paper is to explore the attitudes of UK consumers by…
Abstract
Purpose
Social media has become an important part of daily interpersonal communication in contemporary society. The purpose of this paper is to explore the attitudes of UK consumers by identifying the hidden information in tweets, and provide a framework which can assist industry practitioners in managing social media data.
Design/methodology/approach
Using a large-scale dataset of tweets relating to the Horsemeat scandal of 2013, a comprehensive data analysis framework, which comprises multidimensional scaling and sentiment analysis, alongside other methods, was applied to explore customers’ opinions.
Findings
Making jokes in social media was a main trend in the tweets relating to Tesco during the Horsemeat scandal. Consumer sentiments were overall negative and burgers were the most mentioned product in the week-long period after the story broke. The posting of tweets was correlated with the timing of news coverage, which indicates that the traditional media is still crucial to public opinion formation.
Practical implications
This paper presents a progressive tweet-mining framework that can serve as a tool for academia and practitioners in crisis management. The proposed framework indicates the significant importance of timely categorising the topics, identifying the sentiment of tweets and understanding the changes of consumer opinions over time in a crisis.
Originality/value
The research presented in this paper is one of the limited social media research to focus on a UK food fraud issue and adds to the limited body of literature investigating consumer social media use from the side of industry practitioners.
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Mohamed A. Shahat, Sulaiman M. Al-Balushi, Shubair Abdullah and Mohammed Al-Amri
This study investigates a novel educational strategy in science, technology, engineering and mathematics (STEM) teaching that integrates the engineering design process (EDP) as a…
Abstract
Purpose
This study investigates a novel educational strategy in science, technology, engineering and mathematics (STEM) teaching that integrates the engineering design process (EDP) as a framework. The strategy aims to help teachers explain STEM concepts in a simplified way. We employed the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) methodology to enable a systematic review that evaluated the effectiveness of this approach in improving both teaching and learning in STEM subjects.
Design/methodology/approach
In order to fulfill the objectives of the review, key data were extracted from each of the 400 articles that were reviewed from three databases: Scopus, ProQuest Central and EBSCO. Two types of analysis were conducted, namely descriptive analysis and literature classification.
Findings
This systematic review analyzed 44 articles on the EDP, focusing on 18 detailed studies mainly from ProQuest, SCOPUS and EBSCO. It revealed a limited focus on gender’s impact on EDP and a trend toward interdisciplinary use and integrated research approaches. The study underscores the need for further exploration of demographic influences and preparation programs in EDP across various disciplines, aiming to inform future research and educational policies.
Originality/value
The study’s value lies in its comprehensive assessment of engineering design (ED) research over the past decade, serving as a key reference point. It highlights progress in the field, consolidates findings and provides insights into the field’s evolution, guiding future research directions in ED.
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WHEN David Laing, sometime the learned librarian of the Library of the W.S., wrote that a very good social record of most countries possessing a romance literature of any fair…
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WHEN David Laing, sometime the learned librarian of the Library of the W.S., wrote that a very good social record of most countries possessing a romance literature of any fair extent could be written from their popular songs and ballads and historical tales, he made no very debatable postulate. He merely showed a greater appreciation of the value of romance literature than most people—even librarians—would on first thought consider it deserving of. But his opinion of its value as historical material was shared by no less eminent a literary scholar than Sir Walter Scott, who drew from the springs of romance when compiling his Tales of a Grandfather, and that this work did not suffer through Scott's utilization of romance literature in its compilation is proved by the fact that it is, despite its eighty years of existence, the most popular, as well as “the soundest thing” (to quote Saintsbury) that exists on the matter of Scottish history.
Cortney L. Norris, Scott Taylor Jr and D. Christopher Taylor
The purpose of this systematic review is to highlight some of the business model changes restaurants, bars and beverage producers undertook to modify their operations in order to…
Abstract
Purpose
The purpose of this systematic review is to highlight some of the business model changes restaurants, bars and beverage producers undertook to modify their operations in order to not only stay in business but also to better serve their employees and communities during the COVID-19 crisis.
Design/methodology/approach
An analysis was conducted on 200 industry articles and categorized into three major themes: expansion of take-out/delivery, innovative practices, and community outreach/corporate support, each are further subdivided into additional themes. The systematic review is further supported by personal interviews with industry professionals.
Findings
This research finds that there were many different approaches used in adjusting business models in response to the dining restrictions put in place due to COVID-19. From these approaches, themes were developed which resulted in uncovering some suggestions such as developing contingency plans, being flexible and creative, eliminating menu items, investing in a communication platform and getting involved with local government. In addition, some practices operators should be mindful of such as selling gift cards and starting a crowdfund.
Research limitations/implications
This research provides a systematic analysis of business model changes that occurred due to COVID-19 dining restrictions. Researchers can use this information as a guide for further analysis on a specific theme introduced herein.
Practical implications
This research offers several practical implications which will assist the industry should another similar event occur in the future. The systematic analysis describes and documents some suggestions as well as practices to be mindful of in preparing contingency plans for the future.
Originality/value
This research documents an unprecedented time for the hospitality industry by examining how restaurant, bar and beverage producers around the country responded to COVID-19 restrictions. Distilling the multitude of information into succinct themes that highlight the business model changes that occurred will aid future research as well as operators.
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The purpose of this paper is to analyze the fast food market and customer attitudes in Russia, and outline successful and questionable strategies of the Western fast food…
Abstract
Purpose
The purpose of this paper is to analyze the fast food market and customer attitudes in Russia, and outline successful and questionable strategies of the Western fast food companies in their attempt to penetrate the Russian market.
Design/methodology/approach
The objective has been achieved by reviewing the first Russian entry of the Belgian‐French fast food chain “Quick” by applying qualitative research method that included observational research, surveying, and interviewing customers and employees of the company both in Paris and Moscow. The topic has been approached by comparing “Quick's” strategies with the other mainly US‐based fast food chains that operate currently in Russia. The subject scope of the paper covers fast food sector development and trends under the early recession conditions of entry.
Findings
It was found that luxury or more upscale (“healthy”) positioning strategy of the new entrant “Quick” into the fast food market in Russia is not working. The company also exhibited a poor location strategy and possibly entered into an inefficient strategic alliance with the Russian partner Tashir group. Some meaningful adjustments are also required for the supply chain structure of “Quick” chain in Russia.
Originality/value
The paper is analyzing the experiences of the new entrant in Russia. It contains new ideas for the fast food sector in the country, and Russian‐foreign equity type joint ventures. This paper presents interest for the needs of the international executives and global marketing specialists.
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Paul A. Collier and Barry J. Spaul
Internal auditors have an important role in communicating thethreat posed by the spread of computer viruses and advising onappropriate control strategies. Computer virus is…
Abstract
Internal auditors have an important role in communicating the threat posed by the spread of computer viruses and advising on appropriate control strategies. Computer virus is defined, distinguishing between “true” viruses and other rogue software like logic bombs, Trojan horses and worms. Some reported incidents are discussed; the application of risk management as an effective approach is considered. Control techniques are listed under the categories: organisational, software and hardware. How epidemiological analogy can be applied in high risk situations is explored through a system infection control programme under the direction of a system infection control committee.