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Paul Brewer, one of the founder members of Sound Minds, describes a week in the run‐up to Christmans.

The purpose of this paper is to clarify critical issues underlying the national culture dimensions of Hofstede and GLOBE, demonstrating their irrelevance to international marketing decision‐making.

In‐depth discussion of the theoretical and empirical logic underlying the national culture dimension scales and scores.

Hofstede and GLOBE national culture scores are averages of items that are unrelated and which do not form a valid and reliable scale for the culture dimensions at the level of individuals or organizations. Hence these scores cannot be used to characterize individuals or sub‐groups within countries. The national culture dimension scores are therefore of doubtful use for marketing management that is concerned with individual‐and segment‐level consumer behavior.

Researchers should be cautious in using the Hofstede and GLOBE national culture dimension scores for analysis at the level of individuals and organizations.

Hofstede and GLOBE dimension scores should not be used to infer individual/managerial and group/organizational level behavior and preferences.

The paper follows a recent paper in IMR which was the first to discuss the common misunderstanding of the Hofstede and GLOBE national culture scales and scores, and their misapplication at the level of individuals and organizations by scholars and practitioners. Here we further expand and clarify the issues.

This article discusses the labelling and location of self‐organising community groups ‐ ‘self‐help’, ‘peer support’ and ‘service user’. It notes the increasingly close relationship between these groups and statutory authorities, and how this relationship may put the benefits of the groups at risk. Historical, cultural and social factors are discussed to help explain differences and separate developments within African, Caribbean and other Black communities.

The purpose of this paper is to critically examine, theoretically and empirically, the two time orientation dimensions – long‐term orientation (LTO) and future orientation (FO) – in the national culture models of Hofstede and GLOBE, respectively.

Following Kluckhohn and Strodtbeck's past‐present‐future theoretical lens, the Hofstede LTO and GLOBE FO measures are analysed to understand the conceptual domain covered by these two dimensions. Next, the authors empirically examine the relationship of Hofstede LTO and GLOBE FO with secondary data from Hofstede, GLOBE, and the World Values Survey.

This paper shows that Hofstede LTO and GLOBE FO dimensions capture different aspects of time orientation of societies. In particular, Hofstede LTO focuses on past (tradition) versus future (thrift) aspect of societies, GLOBE FO practices capture the present versus future (planning) practices of societies, and GLOBE FO values reflect societal aspirations and preferences for planning.

A specific implication of these findings is that the three dimensions of time orientation are not interchangeable since they represent different characteristics of societies. A wider implication for researchers is to ensure high level of precision in and congruence among construct labels, definitions and measures to avoid confusion and misapplication of cross‐cultural concepts.

In an increasingly globalized world, a clear understanding of societal time orientation will help managers deal more effectively with their counterparts in other countries.

The key contribution of this paper is in identifying and clarifying, both theoretically and empirically, the anomalies in the labels, definitions and measurement of Hofstede long‐term orientation and GLOBE future orientation national culture dimensions. It also shows a useful way forward for researchers on how to use these national culture dimensions to explain other phenomena of interest to cross‐cultural scholars.

This paper aims to determine whether the widely accepted proposition that cultural differences impact negatively on flows of knowledge and information stands through all industries.

The evidence regarding the affects of cultural differences on knowledge transfers is strong. This paper looks at a special case where the relationship is not the same. A study is undertaken within a business school involving a sample of postgraduate fee‐paying business program students. The students are classified into their respective cultural groups in accordance with the GLOBE Study classifications. Their exam results are then analysed to detect any differences relating to those cultural groups.

In the case studies there is no significant difference in the average results obtained by each of the cultural groups.

The study is limited to the students in particular classes in one university in Australia. From a research perspective the paper shows that the research community should not presume a negative effect on knowledge flows caused by cultural differences in all cases.

Business managers should be wary of anticipating such affects and in introducing costly measures to counteract them. Business, at least in this respect, may well be heterogeneous and cultural effects should be considered carefully on a case‐by‐case basis.

This is the first study illustrating an anomalous situation where cultural differences between supplier and customers may actually act in favour of successful delivery of knowledge services.

Surveys of mental health services users consistently report stigma as a major barrier to recovery. Service users from black and other minority ethnic groups, of course, suffer double discrimination. This article describes a pilot project in which service users and staff from two voluntary sector organisations organised an awareness‐raising event for pupils in an inner city school to challenge and inform them about mental illness.

The purpose of this paper is to highlight the ongoing misapplication of the Hofstede and GLOBE national culture dimensions at the individual level of analysis in both research and teaching. It provides suggestions as to how these national level constructs might be used in analysis and the challenges such use presents to researchers.

The methodology used by Hofstede and GLOBE in their calculation of national culture dimensions is discussed together with the implications.

The consequences of the national nature of the Hofstede and GLOBE national culture dimensions are that the dimensions do not exist at the individual level. The paper explains why, in spite of this, the dimensions continue to be misapplied to individuals.

There are important implications for practitioners. The cultural assumptions often made about individuals in different countries based on the Hofstede and GLOBE dimension scores are invalid. Practitioners should not use national culture dimension scores in individual‐level culture related decision making.

The paper is the first that is focused on the invalid projection of national culture dimensions onto individuals and which highlights the origins and the ongoing nature of this problem.

The purpose of this paper is to investigate how consumer cosmopolitanism (COS) and consumer ethnocentrism (CET) may affect young populations in China (an emerging country) and Korea (an advanced emerging country) on their evaluations of Japanese brands.

The author hypothesize that the levels and the effects of COS and CET will differ between China and Korea because of their differing levels of economic development and globalization. Surveys were conducted with 311 Chinese and Korean young individuals with comparable sample characteristics.

The research reveals a few interesting findings. First, the findings show that Chinese young consumers may be more ethnocentric and moderately less cosmopolitan than their Korean counterparts. Additionally, COS was found to have greater effects on evaluations of Japanese brands in China than in Korea. On the other hand, CET played a subdued role in brand evaluations for both countries.

The findings suggest that COS and CET may have reduced influences on future consumers in emerging Asia and other emerging countries as they experience increasing globalization.

This study addresses an under-researched issue of how consumer values may change in emerging Asia experiencing rapid economic development and globalization.