This paper aims to provide a research guide with recent resources in a variety of formats covering issues related to Haitian Americans and Haitian migration to the USA.
Abstract
Purpose
This paper aims to provide a research guide with recent resources in a variety of formats covering issues related to Haitian Americans and Haitian migration to the USA.
Design/methodology/approach
Local and union online catalogs, electronic indexes, bibliographies, and the worldwide web were searched to identify relevant items. Items were annotated after personal examination of the material, or after consultation of published reviews and abstracts.
Findings
The literature covering this population group is dominated by research from scholars addressing social identity, health issues, religious practices, and the socio‐economic and political determinants of migration.
Originality/value
No previous print bibliography has been limited in scope to Haitians in the USA. The few bibliographies that do address this population group are dated and do not reference recent literature. Furthermore, none of the previously published bibliographies consulted by the compiler include references to audio‐visual materials and web sites.
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Timothy Manuel and Terri L. Herron
The purpose of this paper is to focus on business responses to the pandemic through an ethical lens and to make recommendations for future research in this unique environment. The…
Abstract
Purpose
The purpose of this paper is to focus on business responses to the pandemic through an ethical lens and to make recommendations for future research in this unique environment. The Coronavirus Disease 2019 (COVID-19) pandemic presents many ethical implications for businesses’ responses in balancing individual health and firm risks during the initial and recovery stages. What decisions are businesses making in this pandemic environment? What ethical foundations most align with these decisions?
Design/methodology/approach
The authors review recent business actions taken in response to the pandemic in light of models of motivation for corporate social responsibility (CSR).
Findings
Businesses have engaged in a wide range of philanthropic CSR actions during the pandemic, likely motivated by both utilitarianism and deontological factors in response to the needs of internal and external stakeholders. The pandemic has disparate impacts, generally hurting lower-income individuals more, likely increasing inequality.
Research limitations/implications
There are many questions for future research to determine where pandemic-related CSR has different effects for businesses over the long term compared to the pre-pandemic environment.
Social implications
Businesses must act to benefit society, protect employees and maintain the trust of their stakeholders during the pandemic.
Originality/value
Existing models have examined corporate disaster philanthropic responses that were localized and acute. Business responses to the COVID-19 virus are unique given the severity, the widespread nature and the duration of the crisis.
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The paper offers a general outline of four broad consumer categories or groups, in part distilled from the range of detailed and colourfully named descriptors used to…
Abstract
Purpose
The paper offers a general outline of four broad consumer categories or groups, in part distilled from the range of detailed and colourfully named descriptors used to differentiate fashion and clothing consumer groups, identify and recognize trends. The paper will offer the opportunity to look at the long‐term impact of external forces on fashion and clothing purchasing decisions.
Design/methodology/approach
The method of research was diverse, but largely drawn from observation; media analysis and industry intelligence. In the course of the work, it was possible to draw on a varied range of sources to categorize purchasing decisions (illustrating consumer categories) into four main drivers.
Findings
Thus to highlight some of the major forces that might drive the consumer.
Practical implications
In reducing the detailed forecasts usually prepared for fashion and related products, the paper might be of interest to those considering the long term impacts of society, culture and politics on the purchasing decisions of fashion and clothing customers.
Originality/value
An insight into the medium term future of fashion taking into consideration the consumer.
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Paul W. Farris and Rajkumar Venkatesan
This case is intended to be part of a first-year MBA marketing course, or a second-year elective in advertising, integrated marketing communications, market research, or marketing…
Abstract
This case is intended to be part of a first-year MBA marketing course, or a second-year elective in advertising, integrated marketing communications, market research, or marketing analytics. The case provides students with examples of two real advertising experiments and the challenges involved in executing the experiments. It allows for a discussion of the need for advertising experiments, and also, at a more general level, the need to measure the return on marketing. Biases surrounding the field experiments allow for a discussion of the problems with establishing a causal relationship between advertising and sales.
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![University of Virginia Darden School Foundation](/insight/static/img/university-of-virginia-darden-school-foundation-logo.png)
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This paper closely examines an iconic relationship between the Betty Crocker brand figure and a set of consumers to build our understanding of how corporate personas contribute to…
Abstract
Purpose
This paper closely examines an iconic relationship between the Betty Crocker brand figure and a set of consumers to build our understanding of how corporate personas contribute to community, engagement and dialogue.
Design/methodology/approach
Using a historical approach to analyse radio scripts featuring Betty Crocker and “Dear Betty Crocker” letters women wrote to the fictional brand icon from 1940 to 1950, at the height of Betty’s popularity, this study identifies themes and rhetorical strategies that explain how General Mills used Betty Crocker to make the institution relatable and products relevant during a period of cultural and social change.
Findings
General Mills built a strong brand community by using Betty Crocker to facilitate dialogue among consumers and slightly re-frame the group’s shared mission as the decade progressed. The analysis of letters reveals women engaged in dialogue with the company to reify brand values, express gratitude and loyalty, and seek more social support and connection.
Originality/value
This research adds to our understanding of a central challenge described by communication professionals: how to leverage corporate personas and brand voice in ways that resonate with audiences, inspire interaction, and build community.
Dustin Moon, Rajkumar Venkatesan and Paul W. Farris
This case is intended to be part of a first-year MBA marketing course or a second-year elective in advertising, integrated marketing communications, market research, or marketing…
Abstract
This case is intended to be part of a first-year MBA marketing course or a second-year elective in advertising, integrated marketing communications, market research, or marketing analytics. It provides students with two real advertising experiments and the challenges involved in executing them. It allows for discussion of the need for advertising experiments, and, at a more general level, the need to measure the return on marketing. Biases surrounding the field experiments provide an opportunity for discussion about the problems with establishing a causal relationship between advertising and sales.
Elaine Enarson and Lourdes Meyreles
This article provides an introduction and assessment of the English and Spanish literatures on gender relations in disaster contexts. We analyze regional patterns of differences…
Abstract
This article provides an introduction and assessment of the English and Spanish literatures on gender relations in disaster contexts. We analyze regional patterns of differences and similarities in women’s disaster experiences and the differing research questions raised by these patterns in the scholarly and practice‐based literature. The analysis supports the claim that how gender is theorized makes a difference in public policy and practical approaches to disaster risk management. We propose new directions in the field of disaster social science and contribute a current bibliography in the emerging gender and disaster field.
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Student speech has and continues to be a contested issue in schools. While the Supreme Court ruled in Tinker that students do not shed their rights at the schoolhouse gate, in the…
Abstract
Student speech has and continues to be a contested issue in schools. While the Supreme Court ruled in Tinker that students do not shed their rights at the schoolhouse gate, in the Kuhlmeier and Fraser decisions the Court gave school officials greater latitude in regulating student speech, especially when it bears the imprimatur of the school. However, in its Frederick decision, the Court established school officials as the arbiters of the meaning of student speech. This chapter will explore the underlying values in schools that rejected the speech of Fraser while accepting the speech act of cheerleaders’ dance routines. It will examine how the interpretation of these speech acts by school officials contributes to gender reproduction, with all the inequalities imposed.
Although companies are institutionalizing ethics, ethical infractions continue unceasingly, causing questions as to where ethical emphasis is going awry. Suggests that…
Abstract
Although companies are institutionalizing ethics, ethical infractions continue unceasingly, causing questions as to where ethical emphasis is going awry. Suggests that businesspeople need not only the intellect but also the will to do the right thing in the face of temptation. Proposes several reasons why businesspeople should want to take the moral high road, including the fact that usually ethical behavior proves to be profitable in the long run. However, such a pragmatic consideration is not sufficient to motivate a person of ethical character. The ethical person chooses the moral course of action regardless of personal sacrifice. It is such virtuous people that business leaders should be hiring and cultivating in ethical mentoring and training which instills an absolutist (not relativist) philosophy and reinforces the importance of willpower. Uses an advertising case study to illustrate how common ethical fallacies can be uncovered and dispelled among employees.
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The conventional wisdom in economics is that resources are limited,wants are unlimited, and the business of the economist is to understandhow limited resources are allocated to…
Abstract
The conventional wisdom in economics is that resources are limited, wants are unlimited, and the business of the economist is to understand how limited resources are allocated to satisfy unlimited wants. Typically, poverty or unmet physical need is addressed apart from consumer behaviour. It was not always so. Adam Smith, Alfred Marshall, and Paul Samuelson as recently as 35 years ago, for example, were explicit about the direct linkage between needs and wants. The changes that have taken place over the years are attributable to a shift away from an Aristotelian perspective on the nature of economic studies towards the Enlightenment view. Challenges the conventional wisdom that wants are virtually unlimited, resources are limited, and poverty is best addressed apart from wants. Presents need fulfilment alongside want satisfaction in the context of the principle of subsidiarity which helps define the role of the state in provisioning unmet need.