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Article
Publication date: 16 February 2023

Patrick Poon

This study examines the effect of face on consumer responses to socially responsible hospitality brands and the influence of the consumption setting. Based on the literature on…

237

Abstract

Purpose

This study examines the effect of face on consumer responses to socially responsible hospitality brands and the influence of the consumption setting. Based on the literature on face concern, the consumption setting is expected to influence the effect of face on consumer responses to socially responsible brands.

Design/methodology/approach

An experimental design with face concern (low vs high) under two consumption settings (private vs public) was adopted for a fictitious hotel involved in community service. To test this design, 360 participants were recruited.

Findings

The results showed that face positively affected consumer responses to socially responsible hospitality brands. Consumers with a high (vs low) level of face concern had higher purchase intention and a greater propensity to spread positive word-of-mouth for hospitality brands with strong corporate social responsibility (CSR) associations. In addition, the favorable effect of face concern on consumer responses was more pronounced in a public consumption setting than in a private consumption setting.

Practical implications

Hospitality service managers could strengthen the physical evidence of CSR brands during service encounters. This strategy would be more effective for consumers who have a high level of face concern and lead to an increase in revisit intention.

Originality/value

This study highlights the effect of face on consumer responses to CSR brands and the influence of the consumption setting. Managerial implications for hospitality service managers regarding communication and brand management strategies are discussed.

Details

Journal of Hospitality and Tourism Insights, vol. 6 no. 5
Type: Research Article
ISSN: 2514-9792

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Article
Publication date: 6 February 2009

Patrick S. Poon, Lianxi Zhou and Tsang‐Sing Chan

This paper aims to examine the institutional and social determinants, and consequences of social entrepreneurship with respect to China's rural enterprises. It also attempts to…

2597

Abstract

Purpose

This paper aims to examine the institutional and social determinants, and consequences of social entrepreneurship with respect to China's rural enterprises. It also attempts to provide a conceptual framework concerning how rural Chinese enterprises act as social entrepreneurial institutions and contribute to both business development and social welfare of local communities.

Design/methodology/approach

The conceptual framework is developed through a critical review of literature and an integration of multiple disciplinary studies, with a focus on the perspectives of institutional governance, managerial networks, and market orientation.

Findings

The study identifies three framework layers for the development of China's rural enterprises, which are fundamentally driven by market preserving authoritarianism, local state corporatism, community culture, social entrepreneurship and market orientation.

Practical implications

The proposed framework can help contribute to the theoretical development of strategic issues of social entrepreneurship in transitional economies. It may also provide insights about local state governance, ownership structures and market competition in China.

Originality/value

As China's rural enterprises are widely regarded as a phenomenon related to the core nature of a “socialist market economy”, an ideology embraced since the beginning of Chinese social‐economic reforms, a study of institutional and entrepreneurial nature of this kind serves as a stepping stone for understanding the emerging phenomenon of the country's social entrepreneurship, which is characterized by open market mechanisms and socialist legacies.

Details

Journal of Management Development, vol. 28 no. 2
Type: Research Article
ISSN: 0262-1711

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Article
Publication date: 11 January 2016

Lisa C. Wan, Patrick S. Poon and Chunling Yu

Face concern is a personal value that refers to the extent an individual shows regard for or interest in the protection and enhancement of face. This study aims to examine the…

3985

Abstract

Purpose

Face concern is a personal value that refers to the extent an individual shows regard for or interest in the protection and enhancement of face. This study aims to examine the moderating influence of face concern on consumer responses to brands associated with corporate social responsibility (CSR).

Design/methodology/approach

An experimental study was conducted to test the proposed conceptual model in consumer reactions to CSR brands.

Findings

The results show that consumers with a high face concern (vs low face concern) have a better quality perception toward CSR brands than non-CSR brands. In addition, they also have a higher purchase intention and propensity to recommend the CSR brands than those with a low face concern. However, this interaction effect between face concern and brand type (CSR brand vs non-CSR brand) is mediated by consumers’ perceived quality of the brand.

Practical implications

This study provides critical implications for the formulation of brand management strategies, particularly for international firms entering an Asian country like China where people generally have a high degree of face concern.

Originality/value

This study highlights the moderating role of face concern in the relationship between consumer responses and brands associated with CSR. It also suggests the mediating role of consumers’ perceived brand quality in the relationship between brand types (CSR brands vs non-CSR brands) and consumer responses.

Details

Journal of Consumer Marketing, vol. 33 no. 1
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 September 2003

Shantha Liyanage and Patrick S. Poon

Technology and innovation management education is now regarded as a critical area of study in most business schools. This growing importance is partly a strategic response to…

5477

Abstract

Technology and innovation management education is now regarded as a critical area of study in most business schools. This growing importance is partly a strategic response to managing knowledge‐driven industry development. In a changing business climate, traditional management education needs to combine with pragmatic technology management education that provides rich ground for developing managerial theories that are less “fuzzy” and practically more relevant to industry needs. Management studies are not just about theoretical constructs, but must, instead, address practical resolutions and problem solving in the real business world. This paper investigates the epistemological, pedagogical and organizational factors impacting on the design, development, and implementation of technology management learning programs. In doing so, it brings theory in line with practice. It draws on the authors' personal experiences, case examples, and student reflections during a project over three years to design, develop and implement a masters‐level Web‐based online technology program in three countries – Australia, Hong Kong and Singapore. Effective management learning, we argue, needs a techno‐managerial approach that combines general management theories with technology management practice to link business and technology communities.

Details

Journal of Management Development, vol. 22 no. 7
Type: Research Article
ISSN: 0262-1711

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Article
Publication date: 1 November 2004

Patrick S. Poon, Michael K. Hui and Kevin Au

Based on the proposition that deprivation of control is a key instigator of attribution thoughts, this study explores cross‐national variations in consumers' formation and…

2653

Abstract

Based on the proposition that deprivation of control is a key instigator of attribution thoughts, this study explores cross‐national variations in consumers' formation and consequences of attributions on dissatisfying service encounters. We hypothesize that variations in the stage of economic development and the cultural dimension of long‐term versus short‐term orientation affect consumers' perceived level of control in and attributions of dissatisfying service encounters, and the relative effects of various attribution dimensions (including locus, controllable‐by‐organization, and stability) on consumers' switching intentions. Results obtained from a cross‐national survey show that compared to PRC consumers, Canadian consumers experience more deprivation of control in dissatisfying service encounters and exhibit stronger self‐serving biases in forming attributions about their dissatisfying service experiences. Moreover, the controllable‐by‐organization dimension (i.e. whether the problems of the service encounter could be controlled by the service firm) is found to have a stronger effect on the switching intentions of Canadian consumers than that of PRC consumers, while the opposite is found for the stability dimension (i.e. whether the same problem would recur in experiences with the service firm). Managerial implications for multinational service firms, particularly in terms of service recovery strategy for Chinese and Western consumers, are discussed.

Details

European Journal of Marketing, vol. 38 no. 11/12
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 February 2005

Patrick S. Poon, Felicitas U. Evangelista and Gerald Albaum

The objective of this paper is to compare the management style of marketing managers in Australia with the counterparts in the People's Republic of China (PRC).

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Abstract

Purpose

The objective of this paper is to compare the management style of marketing managers in Australia with the counterparts in the People's Republic of China (PRC).

Design/methodology/approach

Based on the differences in cultural dimensions and context, five hypotheses related to management decision‐making styles were developed and tested by questionnaire survey. Sixty seven valid Australia samples and 104 valid Chinese samples were obtained through mail survey and personal interviews, respectively.

Findings

Results show that PRC managers have significantly higher scores in the five management style dimensions (namely: information utilization, complexity, group decision‐making, risk acceptance and technology orientation) than their Australian counterparts.

Research limitations/implications

The research is limited by the small sample size. The findings may be limited by measurement equivalence issues and further investigation of management style differences across more countries is clearly needed.

Practical implications

The findings of this study provide useful insights into the differences in the management style of marketing managers in the two countries. It is possible to predict management style differences based on a comparison of cultural differences in a systematic way.

Originality/value

This paper contributes to the literature in international marketing and management. It is imperative for managers to understand how cultures affect the management style of the managers they interact with as well as their own. The study serves as a guideline for studying other cultures, which is especially relevant for companies that are seeking to expand their strategic alliance operations.

Details

International Marketing Review, vol. 22 no. 1
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 13 March 2017

Patrick Poon, Gerald Albaum and Cheng-Yue Yin

The purpose of this paper is to examine the dimensions of interpersonal trust which would affect the buyer-salesperson relationship in a direct selling situation. It also…

1891

Abstract

Purpose

The purpose of this paper is to examine the dimensions of interpersonal trust which would affect the buyer-salesperson relationship in a direct selling situation. It also investigates consumers’ perceived risk and advantages of direct selling.

Design/methodology/approach

A questionnaire survey of consumers (and also non-consumers) of direct selling companies in Hong Kong was performed by means of mall-intercept interview. The major measurements were perceived risk, perceived advantages, trust dimensions, and repurchase intention.

Findings

The results show that there are six dimensions of interpersonal trust in the buyer-seller relationship in direct selling, but only one dimension (i.e. honesty) has a significant relationship with repurchase intention. The ability to shop at home is found to have the highest advantage rating of direct selling. In addition, direct selling is perceived to have a lower level of risk than unsolicited telephone call such as telemarketing.

Originality/value

This is the first study to investigate the effects of different dimensions of interpersonal trust on consumer buying behavior under a direct selling situation in Asia. The study also serves as a foundation for studying the applicability and usefulness of all trust measures in other western or non-western cultures/nations.

Details

International Journal of Retail & Distribution Management, vol. 45 no. 3
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 21 March 2016

Cheng-Yue Yin and Patrick Poon

This paper aims to examine the impact of other group members on the travel experiences of Chinese tourists participating in domestic package tours.

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Abstract

Purpose

This paper aims to examine the impact of other group members on the travel experiences of Chinese tourists participating in domestic package tours.

Design/methodology/approach

Based on the critical incident technique, usable responses were obtained from 253 tourists regarding the influence of other group members on their travel experiences in the same group package tour (GPT).

Findings

The results show that the travel experiences of Chinese tourists on a domestic package tour are affected by three general factors, namely, appearance, behaviors, and language of other group members.

Research limitations/implications

This research mainly involves samples of young tourists. The findings may not be able to generalize to elderly tourists. Future studies may involve samples from various age cohorts.

Practical implications

The findings offer new insights and directions for GPT operators and tour guides to improve tourism management and tourist experiences.

Social implications

This study contributes to tourism literature about customer-to-customer interaction by identifying the major categories of other customers’ characteristics or behaviors that may positively or negatively influence a GPT tourist’s travel experience.

Originality/value

This study enriches the existing literature by investigating the attributes of other group members that may affect the travel experiences of a domestic GPT participant. Tourism firms can formulate better strategies and staff training to enhance tourists’ travel experiences.

Details

International Journal of Contemporary Hospitality Management, vol. 28 no. 3
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 17 September 2019

Cheng-Yue Yin, Nan Bi, Patrick Poon and Yang Sun

The purpose of this paper is to examine the interaction effect of endorser ethnicity (local Chinese vs Western) and portrayal (smart vs sexy) on Chinese women’s attitudes toward…

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Abstract

Purpose

The purpose of this paper is to examine the interaction effect of endorser ethnicity (local Chinese vs Western) and portrayal (smart vs sexy) on Chinese women’s attitudes toward luxury advertisements and brands, as well as any moderating effect appearance self-esteem has on the above-mentioned interaction.

Design/methodology/approach

Two online experiments were conducted. Study 1 was a 2×2 factorial design (with 280 participants), while Study 2 was a 2×2 ×2 factorial design (with 320 participants). Data were analyzed using a multivariate analysis of variance (MANOVA) test and simple effect analysis.

Findings

Results demonstrated that Chinese female consumers are more likely to have a positive attitude toward advertisements for luxury goods and brands when a local Chinese (vs Western) endorser is used and portrayed as smart (vs sexy), particularly if consumers have low appearance self-esteem.

Research limitations/implications

The research focused only on female consumers and only one product type was used for the experiments. The use of controls for potential confounding effects was insufficient in this study design.

Practical implications

To maximize profits, marketers should choose the most appropriate combination of endorser ethnicity and portrayal in the Chinese luxury goods market. Accordingly, if adopting a localization strategy and using a Chinese female endorser, the endorser should be portrayed as smart rather than sexy. In contrast, if a luxury brand adopts an internationalization strategy and uses the same Western female endorser as in other countries, it is more effective to portray her as sexy rather than smart. Furthermore, advertisers should pay particular attention to Chinese female consumers who have low appearance self-esteem when advertising their product and/or brand.

Originality/value

Compared with past studies concerned with consumers’ perceptions of endorser image in advertisements through a focus on endorser ethnicity, this study linked endorser portrayal with his/her ethnicity and discussed the interaction effects between these two factors on consumers’ attitudes toward the advertisement and the brand portrayed in the advertisement. The findings herein contribute new insights to the body of work on luxury marketing and endorser advertising.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 2
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 1 March 2001

June M. L. Poon

This article reviews selected literature on the causes and effects of mood. Theoretical mechanisms for explaining the mood phenomenon are also considered. Finally, some practical…

114

Abstract

This article reviews selected literature on the causes and effects of mood. Theoretical mechanisms for explaining the mood phenomenon are also considered. Finally, some practical implications are discussed and specific recommendations are made for research that will advance our understanding of the mood phenomenon and provide useful information to managers.

Details

International Journal of Organization Theory & Behavior, vol. 4 no. 3/4
Type: Research Article
ISSN: 1093-4537

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