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Article
Publication date: 21 March 2023

Sarah Bauerle Bass, Patrick J.A. Kelly, Jesse Brajuha, Luis Gutierrez-Mock, Paul D'Avanzo, Samantha Herrera and Jae Sevelius

The purpose of this study was to develop pre-exposure prophylaxis (PrEP) education materials that directly address the needs of trans women. PrEP medication is an effective HIV…

197

Abstract

Purpose

The purpose of this study was to develop pre-exposure prophylaxis (PrEP) education materials that directly address the needs of trans women. PrEP medication is an effective HIV prevention strategy, but some groups at high risk of HIV, such as transgender (trans) women, have suboptimal uptake and adherence. Most PrEP marketing has been aimed fat men who have sex with men (MSM) and include trans women as part of that audience, but this strategy ignores important differences in perceptions of and barriers to PrEP.

Design/methodology/approach

This study used a social marketing approach grounded in exchange theory to systematically develop and pretest PrEP messaging and communication materials for trans women through qualitative (focus groups: n = 5, 34 participants) and quantitative (surveys: n = 128) methods in Philadelphia and the San Francisco Bay area. Segmentation analysis, perceptual mapping and vector message modeling techniques were used to create three-dimensional visualizations of PrEP perceptions to identify highly targeted messaging. Working with trans artists, the authors developed prototype materials using the targeted messaging and pretested these (n = 11) in both locations for feedback on content, look and insight on appropriate intervention strategies.

Findings

Using segmentation and perceptual mapping, this study identified key PrEP messaging across different subgroups, including by demographic and psychographic variables. Differences by group were determined to not be significant and overall messages that would resonate with all groups were built into the materials. Pretesting sessions indicated high acceptability of the messaging and trans women-centered approach to increase PrEP uptake.

Originality/value

To the best of the authors’ knowledge, this is the first study to use a social marketing framework to create targeted PrEP communication materials for trans women in partnership with trans women.

Details

Journal of Social Marketing, vol. 13 no. 3
Type: Research Article
ISSN: 2042-6763

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Article
Publication date: 1 May 1991

Patrick J. Kelly and Richard S. Swift

A description of the methods to institute a Total Quality Programme by establishing a management process to recognise the needs of customers/ patients. Also the shaping or…

164

Abstract

A description of the methods to institute a Total Quality Programme by establishing a management process to recognise the needs of customers/ patients. Also the shaping or re‐shaping of the provision of services which would be more convenient and attractive for customer/patients is considered.

Details

International Journal of Health Care Quality Assurance, vol. 4 no. 5
Type: Research Article
ISSN: 0952-6862

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Book part
Publication date: 6 December 2013

Maurizio Catulli, Julian K. Lindley, Nick B. Reed, Andrew Green, Hajra Hyseni and Sushma Kiri

The purpose of this chapter is to explore the interaction between access-based consumption (ABC) and consumer culture in the specific context of baby products, and connect the two…

Abstract

Purpose

The purpose of this chapter is to explore the interaction between access-based consumption (ABC) and consumer culture in the specific context of baby products, and connect the two streams of consumer research and design theory, by associating ABC with product service systems (PSS) which are seen as desirable as they offer a promise of sustainability.

Methodology/approach

Within an action research approach consisting of the establishment of a pilot service provision, we conducted ethnographies including in-depth interviews and focus groups.

Findings

The adoption of access-based provisions is constrained by low compatibility with consumer culture. Consumers are concerned with the provision’s ability to satisfy their needs, what this mode of consumption says about them, and the extent to which it associates them with communities of practice.

Research limitations

The limitations are the typical ones of action research, which is linked to a unique, researcher-generated context where the researcher is also a participant, and therefore are difficult to generalize.

Research implications

The large-scale implementation of PSS underpinning ABC is problematic as it challenges consumers’ needs for self-expression and affiliation; however, we found that consumers in this specific context are responsive to the environmental efficiency of PSS.

Originality/value

Our research explores the intersection between consumer research and design, and consumers’ response to sustainable business models which underpin ABC.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78190-811-2

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Book part
Publication date: 24 October 2018

Tony L. Henthorne

Abstract

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Tourism in Cuba
Type: Book
ISBN: 978-1-78743-902-3

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Article
Publication date: 1 March 1993

Francis A. Buttle

Presents a services selling model which acknowledges the uniquedifficulties faced by service sector salespeople. Identifies two classesof activities as having significant input to…

450

Abstract

Presents a services selling model which acknowledges the unique difficulties faced by service sector salespeople. Identifies two classes of activities as having significant input to the success of service salespeople. Remedies some deficiencies of an earlier model and provides an improved normative framework for further testing and development.

Details

Journal of Services Marketing, vol. 7 no. 3
Type: Research Article
ISSN: 0887-6045

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Book part
Publication date: 24 October 2018

Tony L. Henthorne

Abstract

Details

Tourism in Cuba
Type: Book
ISBN: 978-1-78743-902-3

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Article
Publication date: 1 September 1900

There are very few individuals who have studied the question of weights and measures who do not most strongly favour the decimal system. The disadvantages of the weights and…

85

Abstract

There are very few individuals who have studied the question of weights and measures who do not most strongly favour the decimal system. The disadvantages of the weights and measures at present in use in the United Kingdom are indeed manifold. At the very commencement of life the schoolboy is expected to commit to memory the conglomerate mass of facts and figures which he usually refers to as “Tables,” and in this way the greater part of twelve months is absorbed. And when he has so learned them, what is the result? Immediately he leaves school he forgets the whole of them, unless he happens to enter a business‐house in which some of them are still in use; and it ought to be plain that the case would be very different were all our weights and measures divided or multiplied decimally. Instead of wasting twelve months, the pupil would almost be taught to understand the decimal system in two or three lessons, and so simple is the explanation that he would never be likely to forget it. There is perhaps no more interesting, ingenious and useful example of the decimal system than that in use in France. There the standard of length is the metre, the standard of capacity the cubic decimetre or the litre, while one cubic centimetre of distilled water weighs exactly one gramme, the standard of weight. Thus the measures of length, capacity and weight are most closely and usefully related. In the present English system there is absolutely no relationship between these weights and measures. Frequently a weight or measure bearing the same name has a different value for different bodies. Take, for instance, the stone; for dead meat its value is 8 pounds, for live meat 14 pounds; and other instances will occur to anyone who happens to remember his “Tables.” How much simpler for the business man to reckon in multiples of ten for everything than in the present confusing jumble. Mental arithmetic in matters of buying and selling would become much easier, undoubtedly more accurate, and the possibility of petty fraud be far more remote, because even the most dense could rapidly calculate by using the decimal system.

Details

British Food Journal, vol. 2 no. 9
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 1 February 1985

Doris C. Van Doren, Louise W. Smith and Ronald J. Biglin

Many well‐qualified professionals feel that the quality of their services should be high enough to permit them to “hang out a shingle” and wait for clients to come. In doing so…

502

Abstract

Many well‐qualified professionals feel that the quality of their services should be high enough to permit them to “hang out a shingle” and wait for clients to come. In doing so, the professional is exerting no control over his or her type of practice. The controversy surrounding the issue of advertising in the professions has clouded the large issue of professional services marketing. The article describes in depth the challenges of one profession, law, in order to demonstrate the perspective and challenges for marketing. Lawyers have been selected since they deal with many changes—the impact of redefinition caused by changes in the regulatory environment, the overabundance in the field, new methods of competition, the consumerism movement, and a poor public image. Practical methods are described to help the professionals understand their business better. By recognizing their practice as both a profession and a business, professionals can develop an ethical, dignified marketing plan—which may or may not include advertising—in order to place themselves in a better position to utilize their unique expertise with clients who can best appreciate their talents.

Details

Journal of Consumer Marketing, vol. 2 no. 2
Type: Research Article
ISSN: 0736-3761

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Book part
Publication date: 24 October 2018

Tony L. Henthorne

Abstract

Details

Tourism in Cuba
Type: Book
ISBN: 978-1-78743-902-3

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Book part
Publication date: 24 October 2018

Tony L. Henthorne

Abstract

Details

Tourism in Cuba
Type: Book
ISBN: 978-1-78743-902-3

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