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The purpose of this study was to explore the determinant factors of the adaptive clothing market for disabled customers and to identify the influential elements in the fashion industry, with the aim of establishing the influential factors that drive the adaptive apparel business in the local market. The study developed a path model of relationships incorporating the disabled consumer background, consumer purchase intention and demand and elements of the fashion industry. This model can be used as a reference for fashion practitioners.

A quantitative approach was adopted for this empirical study. A survey was designed to investigate the connections between the consumer-related and industry-related variables. A set of measurements was developed and validated for the survey. The data were collected from a sample of 175 local wheelchair users, with a response rate of approximately 6.6 per cent. The data were analysed using SmartPLS, and structural equation model analysis was applied to identify the relationships between the variables.

The results of this study demonstrated that consumer purchase intention for adaptive apparel was affected closely by environmental factors, and consumer demand was significantly related to industry aspects including the product complexity and the business operations along with all elements of the industrial practice. The findings also revealed that the disability level was related to the users' purchase intentions, but the financial capability of the disabled consumers did not affect the intention to purchase adaptive clothes products. These results could suggest that economic issues are not the consumer's prior concern when purchasing apparel, but rather the disability condition. Those who demand adaptive apparel require advanced performance levels of product design, technology application and service.

The study originated from the situation that the Hong Kong fashion market lacks an adaptive market specifically for the minority group of disabled consumers. Why such a niche market has not been developed is unclear to the practitioners. It is necessary to investigate from both consumer-related and industry-related factors. Specifically, the research explored the consumer background and industry elements to identify the factors that influence disabled consumers to purchase apparel, in order to inform fashion practitioners who are interested in the niche market of disabled consumers in Hong Kong. It is anticipated that the determinants of adaptive market development can be extended to wider areas of the Chinese or other Asian markets.

In this study, the use of various clothing descriptors have been used to provide some insights into clothing perception for 88 female students. The use of clothing descriptors to categorize different aspects of clothing is a vital component of clothing selection, given the assumption that explicit use of clothing descriptors may reveal implicit clothing categories. Season, income per month, and total clothing descriptors used were shown to differentially affect the use of various clothing descriptors such as brand, colour, quality, quantity, and size. The results of this study have provided partial evidence for the effect of IT on the use of clothing descriptors, perceived clothing functionality, and effects of financial constraints on brand perception. Moreover, clothing descriptors seem to be useful in illuminating underyling schemas and processes for clothing selection. Implications for future research are discussed in terms of clothing selection and purchase.

This paper reveals an under researched phenomenon: the ways that export-oriented, original equipment manufacturing (OEM) clothing companies upgrade to original brand manufacturing (OBM), and the implementation challenges involved, especially at the high end of the market. In order to provide an in-depth understanding of this particular phenomenon, this research adopts a qualitative form of methodology and features a case study of recent business practice in Hong Kong.

The background of the Hong Kong clothing manufacturers is examined from the perspective of the global commodity chain (GCC). A review of OBM opportunities in Hong Kong is conducted and the possible explanations for initiating OBM are also identified.

The insights from the Fenix case study reveals the advantages of adopting an indirect path towards achieving OBM, factors governing decisions and actions during the transformation, inherent obstacles of branding in the high-end market and the synergies of running the OEM and OBM business models in one company. These insights serve as an example of success in both transforming the enterprise from OEM to OBM and diversification of markets to sustain OBM business activities.

Fabric loss is a major contribution to material utilization. Minimizing fabric loss during spreading can reduce the total production costs for garment manufacturing. A traditional method of predicting the fabric loss during spreading is mainly based on the experience of domain experts or the historical data of production orders. Such method is subjective, not systematic and non‐repeatable. In this paper, assuming the spreading process is handled in a controlled manner and there are no flaws on the fabrics being spread, a mathematical model is constructed for predicting the total fabric loss in the spreading process. The total fabric loss includes the internal wastage (i.e. marker fallout), and the external wastage (including end loss, width loss, and splice loss). Other parameters such as marker length, number of splice lines, remnant, and roll length of fabric are also included in the model.

The problem of assembly line balancing is to assign different tasks to individual workstations for ensuring the sum of task times at any station not exceeding the station time. Standard minute time is generally used in the clothing industry as a predictor of sewing speed and production efficiency. In the clothing industry, the standard minute time derived from the work study methods is generally assumed as a constant for line balancing. However, a lot of factors cause variations on operational time of the same task such as the fabrics and sub‐materials, performance of the machinery, working environment and quality level of the product. With the aid of an illustrating example selected from a men’s shirt manufacturing factory, the effect of time variations for assembly line balancing has been studied in this paper.

Pressure garments are mainly made of elastic Lycra fabrics and tailor‐made to individual patients’ measurements to provide an appropriate amount of skin‐garment interface pressure for burn rehabilitation. However, the fabric tension would be different at various locations from the hem edges of pressure garments, and thus the skin‐garment interface pressure cannot be uniformly maintained over the interface surface. Aims to investigate the pattern of interface pressure changes caused by the different types of edge finish used for making pressure garments. The effect of garment sizes on the change of interface pressure was also examined. Experiments were carried out using two selected elastic Lycra fabrics, four types of hem finish and three different garment sizes. The results of the study provide a guideline for designing the edge finish of pressure garments, and a minimum margin from the hem edges of garments to the scar area is also recommended.

The objective of this paper is to compare the management style of marketing managers in Australia with the counterparts in the People's Republic of China (PRC).

Based on the differences in cultural dimensions and context, five hypotheses related to management decision‐making styles were developed and tested by questionnaire survey. Sixty seven valid Australia samples and 104 valid Chinese samples were obtained through mail survey and personal interviews, respectively.

Results show that PRC managers have significantly higher scores in the five management style dimensions (namely: information utilization, complexity, group decision‐making, risk acceptance and technology orientation) than their Australian counterparts.

The research is limited by the small sample size. The findings may be limited by measurement equivalence issues and further investigation of management style differences across more countries is clearly needed.

The findings of this study provide useful insights into the differences in the management style of marketing managers in the two countries. It is possible to predict management style differences based on a comparison of cultural differences in a systematic way.

This paper contributes to the literature in international marketing and management. It is imperative for managers to understand how cultures affect the management style of the managers they interact with as well as their own. The study serves as a guideline for studying other cultures, which is especially relevant for companies that are seeking to expand their strategic alliance operations.

Since the launch of the Mainland and Hong Kong Closer Economic Partnership Arrangement (CEPA) in 2003, Hong Kong cinema is believed to have confronted drastic changes. Hong Kong cinema is described to be dying, lacking creative space and losing local distinctiveness. A decade later, the rise of Hong Kong – China coproduction cinema under CEPA has been normalized and changed the once pessimism in the industry. The purpose of this paper is to demonstrate how Hong Kong cinema adjusted its production and creation in the first 10 years of CEPA.

Beginning with a review of the overall development, three paradigmatic cases are examined for reflecting upon what the major industrial and commercial concerns on the Hong Kong – China coproduction model are, and how such a coproduction model is not developed as smooth as what the Hong Kong filmmakers expected.

Collectively, this paper singles out the difficulties in operation and the limit of transnationality that occur in the Chinese context for the development of Hong Kong cinema under the Hong Kong – China coproduction model.

This is the author’s research in his five-year study of Hong Kong cinema and it contributes a lot to the field of cinema studies with relevant industrial and policy concern.