Julián Salas and Patricia Lucas
PREVI, Spanish initials for “experimental housing project”, was conceived in Lima in 1967. Among other initiatives, it launched an international architectural competition that led…
Abstract
PREVI, Spanish initials for “experimental housing project”, was conceived in Lima in 1967. Among other initiatives, it launched an international architectural competition that led to the construction of a 500-unit compound based on proposals put forward by teams such as Atelier 5, Aldo van Eyck, and Íñiguez de Ozoño and Vázquez de Castro. The forty years that have lapsed in the interim and the ongoing transformation of the homes by their dwellers afford an opportunity to reflect on the suitability of the construction technologies proposed in the competition.
Ongoing growth and the rationalisation of construction methods were two of the basic premises underlying the competition. The remodelling that has taken place in the interim stands as proof of the success of the first premise, but the use of traditional techniques to build the additions calls some of the most sophisticated proposals for industrialisation into question.
At the time, the tendency was to rely on large-scale industrialisation, as can be seen in the German and Polish architects' proposals. Nonetheless, many of the PREVI proposals opted for rationalising construction and precasting short series of small elements, rather than huge three-dimensional members. In the situation presently prevailing in Latin America, the viability of some of the technological proposals deployed in the PREVI might be profitably revisited.
Details
Keywords
This case features Lucas Lopez Lince, a rising leader in Colombian consumer goods company Grupo Familia. Lopez Lince had inherited a digital marketing program built around a newly…
Abstract
This case features Lucas Lopez Lince, a rising leader in Colombian consumer goods company Grupo Familia. Lopez Lince had inherited a digital marketing program built around a newly identified customer persona–a young low-income mother. The program represented a significant shift in Familia's target customer as well as a shift in the way marketing funds were spent. The program appeared to be working, so he increased the digital spend even as he had to reduce his overall marketing budget in the face of challenging economic headwinds. Activity metrics such as page views, social media “likes,” and video views rose dramatically, and at the same time sales began to rise again. By the beginning of 2017, Lopez Lince faced a deeper set of questions. How could he be certain that the rising sales were due to the digital efforts? Would the existing digital programs and tactics continue to deliver against chosen metrics? And what could he do next in order to continue driving growth of revenue and margin through digital efforts? Students assume the role of Lopez Lince and are asked to apply concepts such as customer personas, micro-moments, and customer journey mapping to develop their own point of view on what they would do next.
Details

Keywords
Alicia Murciano-Hueso, Judith Martín-Lucas, Sara Serrate González and Patricia Torrijos Fincias
The purpose of this paper is to understand the profile of use of gerontechnology in Spanish older adults considering their age group (60–70; 71–80 and over 80 years) and to…
Abstract
Purpose
The purpose of this paper is to understand the profile of use of gerontechnology in Spanish older adults considering their age group (60–70; 71–80 and over 80 years) and to discern whether groups of subjects with similar characteristics can be established to ascertain which factors are behind the profile of frequent gerontechnology use.
Design/methodology/approach
A quantitative study is presented to understand the profile of use of gerontechnology in Spanish older adults. The sample comprised 497 participants (aged between 60 and 94 years).
Findings
The results show that, even though most participants consider technology to be useful in their daily lives, there is still a lack of knowledge on how to use it, especially among older subjects. This highlights the importance of promoting technological cocreation initiatives such as senior living labs.
Research limitations/implications
Other researchers are encouraged to include the voices of older adults using gerontechnology in further studies.
Practical implications
If we want to increase the acceptance of technology by older adults, we must first let them take part in the design of the technologies they will use.
Social implications
This research provides promising data that should merit attention to contribute to the well-being and quality of life of older adults in a society where currently technology is a key part in every sphere of our daily life.
Originality/value
The value of this research lies in the implications of “aging in place” studies today.
Details
Keywords
Ines Branco-Illodo, Teresa Heath and Caroline Tynan
This research paper aims to understand how givers characterise and manage their gift giving networks by drawing on attachment theory (AT). This responds to the need to illuminate…
Abstract
Purpose
This research paper aims to understand how givers characterise and manage their gift giving networks by drawing on attachment theory (AT). This responds to the need to illuminate the givers–receivers’ networks beyond traditional role-based taxonomies and explore their changing dynamics.
Design/methodology/approach
A multi-method, qualitative approach was used involving 158 gift experiences captured in online diaries and 27 follow-up interviews.
Findings
Results show that givers organise receivers into gifting networks that are grounded in a contextual understanding of their relationships. The identification of direct, surrogate and mediated bonds reflects three different dimensions that inform gift-giving networks of support, care or belongingness rooted in AT. The relative position of gift receivers in this network influences the nature of support, the type of social influences and relationship stability in the network.
Research limitations/implications
This study illustrates the complexity of relationships based on the data collected over two specific periods of time; thus, there might be further types of receivers within a giver’s network that the data did not capture. This limitation was minimised by asking about other possible receivers in interviews.
Practical implications
The findings set a foundation for gift retailers to assist gift givers in finding gifts that match their perceived relations to the receivers by adapting communication messages and offering advice aligned with specific relationship contexts.
Originality/value
This study illuminates gift-giving networks by proposing a taxonomy of gifting networks underpinned by AT that can be applied to study different relationship contexts from the perspective of the giver. This conceptualisation captures different levels of emotional support, social influences and relationship stability, which have an impact on the receivers’ roles within the giver’s network. Importantly, results reveal that the gift receiver is not always the target of gift-giving. The target can be someone whom the giver wants to please or an acquaintance they share with the receiver with whom they wish to reinforce bonds.
Details
Keywords
Isabelle Ulrich and Pascale Ezan
French retailer, Système U, has triggered controversial debates among professionals and parents recently, by inserting images revolutionising gender norms in its Christmas toy…
Abstract
Purpose
French retailer, Système U, has triggered controversial debates among professionals and parents recently, by inserting images revolutionising gender norms in its Christmas toy catalogue. As children’s perceptions did not feature in these debates, the purpose of this paper is to explore their reactions to this catalogue, its gender-incongruent images and their associated toys.
Design/methodology/approach
An exploratory qualitative study was conducted with 27 children aged five to ten, from middle-upper social class. The methodology combined in one session participant observation, interview with visual stimuli and a collage exercise. First, each child was observed as they browsed freely through the catalogue, commenting it. Second, the interview focussed on four gender-incongruent images inside the catalogue to further explore reactions. Finally, they participated to a collage exercise on a mini-questionnaire, aiming at checking their gender-flexibility.
Findings
First, all children tend to focus on their own-gender pages only, as they have an intuitive understanding of the catalogue’s gendered structure. Second, incongruent images tend not to be noticed, with an exception being girls aged nine to ten. Third, the children’s acceptance of the gender-incongruent images is influenced by the gender-constancy stage, with the rigidity peak about gender norms at five to six; children’s own-gender-flexibility, between eight and ten; and the collective nature of the game.
Originality/value
This paper reveals children’s reactions to a toy catalogue containing gender-incongruent images. It provides new insights into how children notice, understand and appreciate these images and concludes with practical implications for retailers about how to better adapt catalogues.
Details
Keywords
Patricia M Boechler and Michael R W Dawson
The purpose of this study is to build on previous research in hypermedia by including an investigation of the relationships between navigation tools, path patterns and mental…
Abstract
The purpose of this study is to build on previous research in hypermedia by including an investigation of the relationships between navigation tools, path patterns and mental representations with traditional measures of navigation outcomes. We examined the effects of four different spatial layouts on three facets of hypermedia use, performance, path patterns and mental representation, during an information search task. Typically, such measures are evaluated independently. We have sought to reveal what types of information in a navigation tool might mediate links between these three aspects of hypermedia use. The performance measures indicated that providing certain types of spatial information does not enhance speed, accuracy or economy but does enhance recall of page titles. Reference is then made to an earlier analysis on the dataset of path patterns using Multidimensional Scaling (MDS) which indicated that users’ paths reflected the most prominent type of information provided in the navigation tool. The MDS configurations were then compared to the results of a distance‐like ratings task using correlation and regression methods. Only users given explicit spatial cues in the navigation tool exhibited ratings that reflected the paths they had actually taken. Although spatial information may not impact surface performance measures such as speed and economy, spatial information does play a role in influencing where users go and the development of their mental representations of the material in a hyper document.
Details
Keywords
The purpose of this article is to present an overview of the history and development of transaction log analysis (TLA) in library and information science research. Organizing a…
Abstract
The purpose of this article is to present an overview of the history and development of transaction log analysis (TLA) in library and information science research. Organizing a literature review of the first twenty‐five years of TLA poses some challenges and requires some decisions. The primary organizing principle could be a strict chronology of the published research, the research questions addressed, the automated information retrieval (IR) systems that generated the data, the results gained, or even the researchers themselves. The group of active transaction log analyzers remains fairly small in number, and researchers who use transaction logs tend to use this method more than once, so tracing the development and refinement of individuals' uses of the methodology could provide insight into the progress of the method as a whole. For example, if we examine how researchers like W. David Penniman, John Tolle, Christine Borgman, Ray Larson, and Micheline Hancock‐Beaulieu have modified their own understandings and applications of the method over time, we may get an accurate sense of the development of all applications.
An earlier version of this article appeared in print in 1981 following participation in a workshop which had taken what seemed to me to be a negative view of discrimination. It…
Abstract
An earlier version of this article appeared in print in 1981 following participation in a workshop which had taken what seemed to me to be a negative view of discrimination. It was also drafted at a time when I had started to apply for posts in order to attain the role that for me was important. Soon afterwards I achieved this goal and had a bonus in moving to Western Australia. The earlier article has been tidied up and some later publications have been added.
Paul J. Yoder, Amanda Kibler and Stephanie van Hover
Using the systematic search and coding procedures of a meta-synthesis, this paper reviews the extant literature on English language learners (ELLs) in the social studies…
Abstract
Using the systematic search and coding procedures of a meta-synthesis, this paper reviews the extant literature on English language learners (ELLs) in the social studies classroom. The 15 studies making up the corpus adhere to both topical and methodological criteria. The Language-Content-Task (LCT) Framework informed the coding and analysis of the results. Discussion of the findings provides three primary implications: (1) the need for linguistically and culturally responsive instruction for ELLs in social studies classes, (2) the need for increased training for inservice and preservice social studies teachers in preparation for teaching ELLs, and (3) the need for future research among ELLs in the social studies context.
Details
Keywords
Looks at the 2000 Employment Research Unit Annual Conference held at the University of Cardiff in Wales on 6/7 September 2000. Spotlights the 76 or so presentations within and…
Abstract
Looks at the 2000 Employment Research Unit Annual Conference held at the University of Cardiff in Wales on 6/7 September 2000. Spotlights the 76 or so presentations within and shows that these are in many, differing, areas across management research from: retail finance; precarious jobs and decisions; methodological lessons from feminism; call centre experience and disability discrimination. These and all points east and west are covered and laid out in a simple, abstract style, including, where applicable, references, endnotes and bibliography in an easy‐to‐follow manner. Summarizes each paper and also gives conclusions where needed, in a comfortable modern format.