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In 2016, the ISO/TS 16949 quality management standard for the automotive industry evolved to IATF 16949. The update brought new requirements that need to be analyzed before being implemented in organizations. Therefore, the purpose of this article is to propose guidelines to assist organizations in the automotive sector in the implementation of the elements added in the update to the IATF 16949 standard.

To fulfill this objective, the identification and analysis of the elements added in the evolution from ISO/TS 16949 to IATF 16949 was carried out, and four case studies were conducted in Brazilian automotive companies.

The main elements added to IATF 16949 with the update of the standard are the use of process failure mode effects analysis (PFMEA) for risk analysis; the development of a communication channel for employees to report cases of misconduct and non-conformities; procedures for controlling repaired/reworked products and temporary changes; and the inclusion of autonomous maintenance for the full implementation of total productive maintenance (TPM).

The main practical implication/contribution of the research is the proposed guidelines, which can support managers and automotive companies that want to implement, or will go through, the IATF certification process. The article's originality lies in the combination of a theoretical framework and case study analyses to develop the guidelines.

This study used a qualitative approach on five case studies in Brazilian industrial companies. The research used interviews, document analysis and on-site visits to collect and analyze data. The companies were selected based on the following criteria: operating in the industrial sector, updating their quality management system (QMS) process to ISO 9001: 2015 and agreeing to participate in this study.

This article aims to investigate the strategies of industrial companies adopted for ISO-9001:2015 certification in light of the six major advances concerning the previous version. Thus, QMS of other organizations can incorporate identified lessons learned, whether certified or not.

The main finding of the research is the systematization of a set of lessons learned in the experiences of implementing the six significant advances of ISO 9001 concerning the previous version by industrial companies in the State of São Paulo in Brazil. These lessons can and should be used by other organizations to improve their QMSs.

The practices identified in this empirical research can serve as benchmarking to assist quality managers from other companies in QMS certification based on ISO 9001: 2015 or even those not certified but interested in updating their QMSs. Therefore, lessons learned can significantly minimize efforts to improve your projects, processes, products and services. These findings can also help industrial companies improve their production efficiency and effectiveness through quality improvement.

The main novelty of the research is the consolidation of theoretical and practical analysis of the main changes in the latest version of the ISO 9001 standards. The efforts to fulfill those changes result in lessons learned. The “lessons learned” will form a new block of knowledge that will subsidize theoretical (new research) and practical (formulation of a new ISO 9001 standard and helps quality managers improve their systems).