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The purpose of this paper is to determine the attractiveness or unattractiveness of cyberloafing in the workplace using Q methodology and the Kano model.

The perception of employees towards cyberloafing was investigated based on Q methodology, and then they were prioritized using Kano model. Ten IT companies were selected for the case study. In this study, a mixed method was used. First, 30 participants were interviewed. Next, after extracting the comments, Q-matrix was presented to 30 participants and they completed the matrix cells. Finally, Kano questionnaire was designed using the items obtained from Q methodology and distributed among 30 participants.

Q methodology led to nine perceptions, and the priorities of Kano model were proponents of increasing employees' dependence on the internet, economic thinkers, the indifferent, dissatisfied, proponents of receiving information, self-control proponents, the profit-minded, mind destroyer and satisfaction-oriented. Cyberloafing is considered unattractiveness with adverse effects. The combination of Q methodology and Kano model can improve the analysis of the results.

This study is one of the few studies in which Q methodology is improved by Kano model. In the past, Q methodology alone examined people’s perception, but by combining these two methods, it is determined which perception is more satisfying and which one is more important, and then a general result can be reached.

Trust and impersonal trust, in particular, are of significant importance both for organizations and for innovative personnel, who are regarded human assets to organizations. The purpose of this study is to investigate the antecedents and consequences of impersonal trust in organizations.

The population of this study constituted the managers, specialists and personnel of a pharmaceutical company in Iran. Out of a total of 200 questionnaires having been administered, 187 were returned; and structural equation modelling (SEM) was used for data analysis.

The findings of the study indicate that personal learning has a significant positive effect (β = 0.64) on impersonal trust, that interpersonal communication has a significant positive effect (β = 0.14) on impersonal trust, and that organizational justice perception, also, has a significant positive effect (β = 0.14) on impersonal trust. In addition, the findings show that impersonal trust has a significant positive effect both on job satisfaction (β = 0.47) and on innovation (B = 0.42) and job satisfaction has a significant positive effect (β = 0.39) on innovation. Moreover, impersonal trust, through job satisfaction, has a significant indirect effect (β = 0.18) on innovation; and personal learning, through organizational justice perception, does not have a significant indirect effect (β = 0.014) on impersonal trust.

This study is among only a few studies having investigated the antecedents and consequences of impersonal trust together. Also, in a developing country like Iran, impersonal trust has rarely been studied.

Green brands are those brands that obtain attributes and benefits related to the reduction of the brands’ environmental impact. Green brand love is a very important issue for marketing managers. One of the main reasons for this degree of importance is because of the many positive outcomes that green brand love will have for organizations. The purpose of this paper is to evaluate the effect of green brand image, trust and attitude on green brand love among Muslim consumers.

In this study, a cross-sectional survey is conducted based on the questionnaire method to collect data from a sample of 201 consumers of various automobile brands in Isfahan, Iran. Structural equation modeling is used to test the research hypotheses.

The findings show that green brand image has a significant direct effect on green brand attitude, love and trust. In addition, the results indicate that green brand attitude and trust have a significant direct effect on green brand love.

Considering the importance of the issue of automobility and environmental harm, this paper offers new insights to marketing managers of the automotive industry in Iran.

This study is among the first to explore the effect of green brand image, trust and attitude on green brand love.

This study aims at investigating the effect of psychological empowerment on job burnout and competitive advantage with the mediating role of organizational commitment and creativity.

The statistical population included all the managers and staffs of Tooka Company in Iran, and for data analysis, 120 completed questionnaires were used. Data analysis was carried out by SPSS 18 and Amos 20 software and structural equation modeling method. To test the mediating relationships, bootstrap method was used.

The findings showed that psychological empowerment has a significant direct effect on job burnout and competitive advantage. Also, psychological empowerment has a significant indirect effect on job burnout through the mediating role of organizational commitment. In addition, psychological empowerment has a significant indirect effect on competitive advantage through the mediating role of organizational creativity.

This study is among the first to investigate the relationship between psychological empowerment, job burnout, competitive advantage, organizational commitment and creativity.

El trabajo tiene como objetivo investigar el efecto del empoderamiento psicológico en el burnout y la ventaja competitiva, junto con el papel mediador del compromiso y la creatividad de la organización.

La población incluyó a todos los gerentes y personal de la Compañía Tooka en Irán. Para el análisis de datos se utilizaron 120 cuestionarios completos. El análisis de los datos se realizó mediante el software SPSS 18 y Amos 20 y el método de modelado de ecuaciones estructurales. Para probar las relaciones de mediación, se utilizó el método bootstrap.

Los resultados muestran que el empoderamiento psicológico tiene un efecto directo significativo en el burnout y la ventaja competitiva. Además, el empoderamiento psicológico tiene un efecto indirecto significativo en el burnout a través del papel mediador del compromiso organizacional. Además, el empoderamiento psicológico tiene un efecto indirecto significativo sobre la ventaja competitiva a través del papel mediador de la creatividad organizacional.

Este trabajo es uno de los primeros en investigar la relación entre empoderamiento psicológico, burnout, ventaja competitiva, compromiso organizacional y creatividad.

A pesquisa atual teve como objetivo investigar o efeito do empoderamento psicológico na síndrome de Burnout no trabalho e na vantagem competitiva com o papel mediador do compromisso organizacional e da criatividade.

A população estatística inclui todos os gestores e funcionários da Tooka Company no Irã e para a análise de dados, foram utilizados 120 questionários. A análise de dados foi realizada em SPSS 18 e amos 20 e com a metodologia de equações estruturais. Para testar os relacionamentos mediadores, o método bootstrap foi usado.

Os resultados mostraram que o empoderamento psicológico tem um efeito direto significativo no Burnout no trabalho e na vantagem competitiva. Além disso, o empoderamento psicológico tem um efeito indireto significativo no Burnout no trabalho através do papel mediador do compromisso organizacional. Além disso, o empoderamento psicológico tem um efeito indireto significativo na vantagem competitiva através do papel mediador da criatividade organizacional.

Esta pesquisa está entre as primeiras a investigar a relação entre empoderamento psicológico, Burnout no trabalho, vantagem competitiva, compromisso organizacional e criatividade.