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Article
Publication date: 7 March 2016

Andreas Klein and Parimal Bhagat

One of the key drivers of competitiveness and growth of emerging countries is their ability to innovate. While India has successfully implemented innovative processes for software…

701

Abstract

Purpose

One of the key drivers of competitiveness and growth of emerging countries is their ability to innovate. While India has successfully implemented innovative processes for software development, many Western nations have led in new product designs. The purpose of this paper is to examine the basic premise that the underlying ability of a country to innovate, while being constrained by other situational and structural factors, depends on the innate ability of especially younger individuals in a society to be innovative. Recognizing this trait, companies have recently begun considering consumers as co-creators of technological products and services.

Design/methodology/approach

Research has focused on the impact of innovativeness in the adoption and use of new technological products with limited research of its impact on the design and creation process. This basic study compares the technological innovativeness of young individuals between a developed country (USA) and an emerging economy (India) along several psychological and behavioral dimensions. Scale reliabilities, principal component analyses and regression analyses were conducted to find main influencers on technological innovativeness in both countries.

Findings

While hypothesis were derived that creativity, passion, expertise, thinking style and psychographics influence innovativeness, results reveal first impressions that expertise and psychographics are the main influencers on the technological innovativeness of young individuals in both countries. Moreover, a decomposition of thinking style does not add further predictive power to the model.

Originality/value

The paper helps to extend the understanding as well as to carve out main drivers of technological innovativeness of young individuals across countries. Implications on cross-cultural research and for managers as well as directions for further research are discussed.

Details

Review of International Business and Strategy, vol. 26 no. 1
Type: Research Article
ISSN: 2059-6014

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Article
Publication date: 3 August 2010

Parimal Bhagat, Framarz Byramjee and Vincent Taiani

This paper aims to provide a comprehensive framework of strategic value encompassing several critical dimensions of value creation/delivery process amidst transactions between…

1356

Abstract

Purpose

This paper aims to provide a comprehensive framework of strategic value encompassing several critical dimensions of value creation/delivery process amidst transactions between organizations, which outsource their work to local/global service‐providing firms.

Design/methodology/approach

The paper consolidates pertinent extant literature encompassing these value dimensions, into a cohesive framework of “total value orientation” (TVO) for strategic outsourcing decisions, juxtaposed with their respective antecedents/outcomes.

Findings

This research paper models the strategic outsourcing process as blending the three perspectives of shared value, respectively, outsourcing service‐provider value, client firm value, and relationship value, which converge toward manifesting into a common synergy labeled as “TVO” of the business system; thereby explaining how outsourcing has transitioned from a mere economically convenient and transaction cost optimizing‐business decision to a more strategically driven initiative based on shared governance and decision‐making.

Practical implications

This integrated framework of comprehensiveness value assessment helps transacting firms in determining the efficacy of an outsourcing decision. The TVO perspective can be usefully extended beyond pure dyadic transaction relationships to a network of relationships between the client firm and its business partners. Such evaluation/measurement of value of the entire business system is critical for firms and organizations to develop greater competitiveness in today's world of global collaborations.

Originality/value

This articulated framework captures several value dimensions into a consolidated structure that reflects the effectiveness of the relationship network between transacting entities within the business system.

Details

Competitiveness Review: An International Business Journal, vol. 20 no. 4
Type: Research Article
ISSN: 1059-5422

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Article
Publication date: 25 January 2008

Parimal S. Bhagat and Jerome D. Williams

The study of relationships in marketing has received much attention of researchers over the past decade. This paper examines whether men and women exhibit differences in the…

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Abstract

Purpose

The study of relationships in marketing has received much attention of researchers over the past decade. This paper examines whether men and women exhibit differences in the strength of their relationships with a service provider, based on self‐reported behavioral measure, and whether there is a qualitative difference in the type of motivation that led to such a difference.

Design/methodology/approach

Two key independent variables are shown to influence the outcome variable – relationship strength – moderated by gender. It is hypothesized that women will exhibit higher levels of intrinsic interpersonal commitment and lower levels of structural bonds in the relationship with their service providers than men resulting in higher levels of Relationship Strength. A total of 150 structured interviews were conducted. The Likert‐type seven‐point scale was used for each of the key variables. Each scale was tested for reliability.

Findings

The results of the Chow test provided statistical evidence of the moderating role of gender in influencing relationships.

Research limitations/implications

Further research is needed in testing the significance of the masculine (“instrumental”) and feminine (“expressive”) traits in the partner's gender role identity on the relationship outcomes.

Practical implications

Results have direct implications for the professional service provider in terms to time and resources allocated to each interaction. This is especially true in health care relationships where face‐to‐face time with client is shrinking.

Originality/value

This study examines the nature and source of differences between men and women in a consumer professional services context.

Details

Journal of Consumer Marketing, vol. 25 no. 1
Type: Research Article
ISSN: 0736-3761

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