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Article
Publication date: 11 September 2024

Pankaj Misra

This study aims to examine consumer purchase behavior towards E-pharmacy from a consumption value perspective. For this purpose, the influence of consumption values on consumer…

Abstract

Purpose

This study aims to examine consumer purchase behavior towards E-pharmacy from a consumption value perspective. For this purpose, the influence of consumption values on consumer purchase intention is evaluated. Further, the role of consumer involvement in online purchase setup in the context of E-pharmacy is observed using moderation analysis.

Design/methodology/approach

The study used a cross-sectional survey design, wherein the respondents in the Delhi-National Capital Region of India were approached using a purposive sampling method. Responses received through the structured questionnaire were subjected to analysis using Smart PLS Version 4.0.9.6.

Findings

Results indicate a significant influence of functional (partial), emotional, social and conditional values on consumers’ purchase intention. Moreover, the moderation effect of consumer online involvement is seen in functional value (partial) and emotional value–purchase intention relationships.

Research limitations/implications

This study reinforces the use of the consumption value perspective to explain consumer purchase behavior toward information system (IS)-based platforms such as E-pharmacy. Some of the results, in this context, that did not establish significant relationships between a given form of consumption values and purchase intention, open up the possibilities of retesting the said relationships in the future. The researchers would realize the benefit of such examinations, as the E-pharmacy sector further evolves and matures in the future. Further, the successful establishment of a significant moderating role of consumer online involvement in certain consumption value-purchase intention relationships such as safety, perceived convenience and comfort value paves the way for future researchers to explore consumer online involvement for a similar role in IS research.

Practical implications

This study provides cues for E-pharmacy marketers to focus on enhancing product safety, usage comfort, users’ social image and awareness toward health consciousness that will help build purchase intention and assist in overcoming the challenges in the long run. It further suggests that marketers should have a strong re-look at forming price value perceptions and they must enhance the interactive features of the company’s mobile apps/websites with the help of the emerging artificial intelligence tools to re-orient the epistemic value and perceived convenience value toward E-pharmacy services. Furthermore, this study recommends following digital marketing practices to increase consumer online involvement, which would help strengthen perceived convenience formation that would otherwise be difficult to attain for E-pharmacy consumers.

Originality/value

This study provides novel insight into consumer purchase intention evaluation through the consumption value perspective in an emerging E-pharmacy market. The consumption value frame of reference helps to understand consumers’ buying rationale that affects their buying behavior beyond the initial adoption. Further, the moderation analysis of consumer online involvement provides an additional dimension to understanding consumer buying behavior concerning E-pharmacy.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6123

Keywords

Article
Publication date: 9 August 2024

Preeti Bhaskar, Pankaj Misra and Gaurav Chopra

The discussion about using Chat Generative Pre-Trained Transformer (ChatGPT) by teachers is making notable progress on a daily basis. This research examines the teachers' adoption…

Abstract

Purpose

The discussion about using Chat Generative Pre-Trained Transformer (ChatGPT) by teachers is making notable progress on a daily basis. This research examines the teachers' adoption intention to adopt ChatGPT by focusing on perceived trust and perceived risk. The study seeks to elucidate the impact of these two factors on teachers' adoption intentions towards ChatGPT.

Design/methodology/approach

This study was exclusively conducted at private higher educational institutions in Gujarat, India. Data collection was done through a cross-sectional survey design. The proposed conceptual model was examined with the help of structural equation modelling (SEM).

Findings

The outcome of the study confirms the significant contribution of perceived usefulness, perceived ease of use, perceived trust, perceived intelligence, perceived anthropomorphism and social influence to teachers' intention to adopt ChatGPT. The findings of the study show that perceived risk exerts a negative moderating effect between perceived usefulness and adoption intention as well as between perceived trust and adoption intention.

Research limitations/implications

This study fills the knowledge gap about teachers’ adoption of ChatGPT at private higher education institutions, thus contributing to the existing literature. Specifically, the distinctive role of key variables like perceived risk and perceived trust helps increase the existing body of knowledge.

Practical implications

Several practical implications are presented on the basis of the conclusions from the outcome of the study that would help increase teachers’ adoption intention of ChatGPT in higher education institutions. These implications include recommendations to promote the integration of ChatGPT in educational set-ups to help teachers leverage its potential benefits into their teaching practices.

Originality/value

This research study goes deeper into the subject than previous research, which mainly focused on the possible advantages and downsides of ChatGPT applications in the field of education. It makes a substantial contribution to our understanding of ChatGPT adoption among teachers for educational purposes by investigating through the lens of perceived risk and perceived trust. The study offers fresh understandings that were previously ignored and brings new perspectives to the body of literature.

Details

The International Journal of Information and Learning Technology, vol. 41 no. 4
Type: Research Article
ISSN: 2056-4880

Keywords

Open Access
Article
Publication date: 2 November 2021

Aashish Garg, Pankaj Misra, Sanjay Gupta, Pooja Goel and Mohd Saleem

Spiritual tourism is becoming a significant growth area of the Indian travel market, with more Indians opting to go on pilgrimage to popular religious cities. There are many…

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Abstract

Purpose

Spiritual tourism is becoming a significant growth area of the Indian travel market, with more Indians opting to go on pilgrimage to popular religious cities. There are many spiritual destinations where some of this life's essences can be sought to enjoy harmony and peace. The study aims to prioritize motivators driving the intentions of the tourists to visit the spiritual destination.

Design/methodology/approach

The current study applied the analytical hierarchical process, a multi-criteria decision-making technique, on the sample of visitors from all the six spiritual destinations to rank the motivational factors that drive the intentions of the tourist to visit a spiritual destination.

Findings

The study's results postulated that spiritual fulfillment motives and destination atmosphere are the top prioritized motivations, while destination attributes and secular motives emerged as the least prioritized.

Practical implications

The research study provides valuable insights to the spiritual tourism industry stakeholders to target the tourists' highly prioritized motivations to augment the visits to a particular spiritual destination.

Originality/value

Previous research has explored the motivations and modeled their relationships with tourists' satisfaction and intentions. But, the present study has applied a multi-criteria decision-making technique to add value to the existing knowledge base.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 6 March 2023

Pankaj Misra, Gaurav Chopra and Preeti Bhaskar

This research work aims to study the continuous usage intention of students for digital library systems in higher learning institutions (HLI). Additionally, keeping in mind the…

Abstract

Purpose

This research work aims to study the continuous usage intention of students for digital library systems in higher learning institutions (HLI). Additionally, keeping in mind the lack of focus on academic involvement of students in existing studies, this research work attempts to examine the moderating role of academic involvement in making up the continuous usage intention for digital library systems among students at HLI.

Design/methodology/approach

Cross-sectional survey design is used in this study. Target population is students pursuing postgraduate studies and using digital library systems at private universities in the state of Uttarakhand, India. The Stratified random sampling method is used wherein each private university forms one stratum.

Findings

The results suggest that the students' continuous usage intention for digital library systems is significantly influenced by dimensions of digital library system quality, mediated by user satisfaction. Further, the level of academic involvement of students exerts moderating impact between dimensions of digital library system quality and user satisfaction; however, it d oes not exist between user satisfaction and their continuous usage intention.

Research limitations/implications

This study contributes to the literature on academic involvement of students by highlighting its importance in the process of continuous usage intention. It also proposes a holistic conceptual framework for continuous usage intention for digital library systems among students and moderating impact of academic involvement. Being cross-sectional survey-based research, this study has certain limitations. Since responses were obtained at a single point in time, variation in respondents' behaviour could not be captured.

Practical implications

The findings of the study can be helpful to the HLI, academic librarians, teachers, digital library systems service provider companies and government regulatory authorities. HLI need to put more effort into procuring subscriptions to reputed publications of e-books, e-research papers, e-magazines, e-reports, etc. for making digital library systems more beneficial for the students. Academic librarians need to be effortful towards building students' satisfaction through constantly upgrading software and systems and active interaction with students. Digital library systems service provider companies can also collaborate to customize their digital resources for different types of academic programs. The government can partnership with private companies for providing digital library systems in HLI.

Originality/value

This research work is the first of its kind in terms of studying the role of academic involvement of students for purpose of evaluating continuous usage intention for digital library systems among students studying in Indian HLI.

Details

Journal of Applied Research in Higher Education, vol. 15 no. 5
Type: Research Article
ISSN: 2050-7003

Keywords

Open Access
Article
Publication date: 23 February 2024

Joanna Samul

Recently, both researchers and practitioners have been very interested in the impact of leadership on employee engagement. Thus, I aimed to examine the relationship between…

3791

Abstract

Purpose

Recently, both researchers and practitioners have been very interested in the impact of leadership on employee engagement. Thus, I aimed to examine the relationship between spiritual leadership and work engagement through the mediating role of spiritual well-being at work.

Design/methodology/approach

I assessed spiritual leadership, engagement, and well-being in an empirical study based on a sample of 223 employees. I collected data through a survey-based method and analyzed them using structural equation modeling (SEM).

Findings

The present study contributes to the existing knowledge in the leadership field, especially spiritual leadership. The results revealed that spiritual leadership impacts employees’ work engagement by indirectly influencing employees’ spiritual well-being.

Research limitations/implications

Theoretically, the findings imply that spiritual well-being can be one of the factors considered in enhancing work engagement through spiritual leadership.

Practical implications

Finding evidence that spiritual leadership, like other leadership styles, can foster employee engagement. Therefore, leaders should take care of employees’ spiritual needs.

Originality/value

Many researchers have indicated that well-being is associated with employee engagement. However, they overlooked employees’ spiritual well-being in the research. The study confirmed the unexplored mediating role of spiritual well-being between spiritual leadership and employee engagement.

Details

Central European Management Journal, vol. 32 no. 3
Type: Research Article
ISSN: 2658-0845

Keywords

Article
Publication date: 7 March 2022

Shalini Srivastava, Aparna Mendiratta, Prabhat Pankaj, Richa Misra and Rajat Mendiratta

Upholding congruency with self-determination theory (SDT), the study intends to analyze the impact of spiritual leadership (SL) on happiness at work (HAW) via affective commitment…

1611

Abstract

Purpose

Upholding congruency with self-determination theory (SDT), the study intends to analyze the impact of spiritual leadership (SL) on happiness at work (HAW) via affective commitment (AC) and prosocial behavior (PSB) in the Indian service sector.

Design/methodology/approach

The data were collected from 324 employees belonging to the service sector of north India. The study utilized AMOS and PROCESS (Hayes, 2013) to test the hypothesized model.

Findings

The findings provided considerable support for the hypothesized relationships between SL, AC, PSB and HAW. The findings advocate the positive association between SL and HAW routing through mediators such as AC and PSB.

Research limitations/implications

Future research studies have the potential to dwell on the topic from a leader's perspective, i.e. the benefits derived through practicing spirituality. The present work in this field is focused on quantitative tools; more studies can be conducted through qualitative analysis. Future works can attempt to compare the differences amongst cultures and sectors concerning SL and its outcomes.

Practical implications

The paper provides some relevant inputs for the Indian service sector to comprehend the criticality of SL in building long-lasting relationships amongst peers leading to creating sustainable and happy workplaces.

Originality/value

The study explores the relationship between SL and HAW which has neither been explored theoretically nor tested empirically.

Details

Employee Relations: The International Journal, vol. 44 no. 4
Type: Research Article
ISSN: 0142-5455

Keywords

Article
Publication date: 7 March 2022

Raghuraj Panwar and Pankaj Chandna

This paper aims to predict the performance of friction stir welded AA8090 joint.

Abstract

Purpose

This paper aims to predict the performance of friction stir welded AA8090 joint.

Design/methodology/approach

In the present study, Al-Li AA8090 plates are butt joined using friction stir welding (FSW). The experiments are designed and optimized using a Taguchi-orthogonal array. The experiments are conducted at three different process parameters, i.e. tool rotational speed (TRS), tool transverse speed (TTS) and dwell time (DT). The ultimate tensile strength (UTS) and microhardness (MH) are considered as response parameters. In addition, a statistical tool (ANOVA) is used to check the adequacy of experiment results.

Findings

The maximum UTS of 220 MPa is obtained at a TRS of 1,400 rpm, tool TTS of 40 mm/min and DT of 15 s. The maximum microhardness is obtained for 1,400 rpm, 25 mm/min and 8 s, i.e. 108.6 HV. The microstructural showed that the minimum grain is observed at the nugget zone. Fractography analysis revealed the ductile behaviour of fractured surfaces.

Originality/value

From the reported literature, it has been observed that very limited work is reported on the FSW of AA8090 alloy. Further, the thermal behaviour of welded joint is also observed in this experimental work.

Details

Aircraft Engineering and Aerospace Technology, vol. 94 no. 7
Type: Research Article
ISSN: 1748-8842

Keywords

Article
Publication date: 29 January 2025

Sanjeev Saraswat and Pankaj Singh

This study aims to identify the factors influencing consumer perception and adoption intention toward online pharmacy.

Abstract

Purpose

This study aims to identify the factors influencing consumer perception and adoption intention toward online pharmacy.

Design/methodology/approach

A questionnaire was formulated based on the unified theory of acceptance and use of technology (UTAUT) framework scales available in the existing literature. An aggregate of 451 respondents participated in the survey. To test the formulated hypothesis, confirmatory factor analysis and structure equation modeling are used for analyzing the structural relationships between dependent and independent variables.

Findings

This analysis inspects the significant effect of perceived trust, consumer perception and different UTAUT framework constructs on the adoption intention of online pharmacy consumers. The results determine the substantial moderating effect of perceived trust between adoption intention and consumers’ perception of online pharmacies.

Research limitations/implications

This research extended the application of the UTAUT model with the adoption intention of online pharmacy consumers. Only specific constructs have been selected from the UTAUT model in this study.

Practical implications

The study outcomes are useful to pharmacy managers to realize the role of technological platforms in facilitating the online selling of medicines to pharmacy consumers.

Social implications

The findings are helpful for pharmaceutical companies to improve their existing online buying process for pharmacy consumers seeking purchase of medicines through online pharmacies.

Originality/value

This analysis is unique and contains newness in the form of the moderating role of perceived trust between constructs of UTAUT and customer adoption of online pharmacies.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6123

Keywords

Article
Publication date: 7 August 2023

Raghuraj Panwar and Pankaj Chandna

This study aims to determine the effect of different friction stir welding (FSW) parameters on mechanical and metallurgical characteristics of aviation-grade AA8090 alloy joints.

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Abstract

Purpose

This study aims to determine the effect of different friction stir welding (FSW) parameters on mechanical and metallurgical characteristics of aviation-grade AA8090 alloy joints.

Design/methodology/approach

Response surface methodology with central composite design is used to design experiments. The mechanical and microstructure characteristics of the weld joints have been studied through a standardized method, and the influence of threaded pins on the joint microstructure has also been assessed.

Findings

From a desirability strategy, the optimum parameters setting of the friction stir welding was the tool rotational speed (TRS) of 800, 1,100 and 1,400 rpm; tool traverse speed (TTS) of 20, 30 and 40 mm/min; and tilt angle 1°, 2° and 3° with different tool pin profiles, i.e. cylindrical threaded (CT), square threaded and triangular threaded (TT), for achieving the maximum tensile strength, yield strength (YTS) and % elongation as an output parameter. The TRS speed was the highest weld joint characteristics influencing parameter. Peak tensile strength (378 MPa), percentage elongation (10.1) and YTS (308 MPa) were observed for the optimized parametric value of TRS-1,400, TTS-40 mm/min and TA (3°) along with CT pin profile. Microstructure study of the welded surface was achieved by using scanning electron microscope of output parameters. When the tool rotation speed, tool transverse speed, tilt angle and tool profile are set to moderately optimal levels, a mixed mode of ductile and brittle fracture has been seen during the microstructure analysis of the welded joint. This has been aided by the material’s plastic deformation and the small cracks surrounding the weld zone.

Originality/value

From the reported literature, it has been observed that limited work has been reported on aviation-grade AA8090 alloys. Further thermal behavior of welded joints has also been observed in this experimental work.

Details

Aircraft Engineering and Aerospace Technology, vol. 95 no. 10
Type: Research Article
ISSN: 1748-8842

Keywords

Article
Publication date: 17 November 2022

Raghuraj Panwar and Pankaj Chandna

This paper aims to accomplish friction stir welding (FSW) of Al–Li alloy AA8090 to determine optimal settings of the process parameters for higher tensile strength and higher…

162

Abstract

Purpose

This paper aims to accomplish friction stir welding (FSW) of Al–Li alloy AA8090 to determine optimal settings of the process parameters for higher tensile strength and higher micro-hardness (MH) to achieve the objective of adequate butt-joint strength.

Design/methodology/approach

An empirical relation is implemented to govern the utmost influence parameters, i.e. tool rotation speed (TRS), tool transverse speed (TTS) and dwell time (DT). Taguchi grey relational analysis (GRA) was applied for multi-response optimization of response parameters. The grey relational grades (GRs) have been calculated for both the responses MH and ultimate tensile strength to get optimal parametric settings. The variance test has been performed to check the adequacy of the model.

Findings

The Taguchi L9 orthogonal array design was used in establishing the relation between input parameter and output parameter (tensile and MH). TTS and DT have been predicted to be the two most important parameters that influence the extreme quality features of joints by using friction stir welding. Scanning electron microscopy fractography shows the ductile failure of the welded joints.

Originality/value

The experimental trials provided the followings results, maximum ultimate tensile strength (UTS) of 219 MPa and MH 107.1 HV under 1,400 rpm of TRS, 40 mm/min of TTS and 8 s of DT founded the optimum value through GRA.

Details

Aircraft Engineering and Aerospace Technology, vol. 95 no. 5
Type: Research Article
ISSN: 1748-8842

Keywords

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