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Article
Publication date: 29 October 2020

Pankaj Kumar Medhi and Ashita Allamraju

This study explores the link between the level of importance managers assign to competitive pressures from domestic competition, foreign competition and customers as factors in…

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Abstract

Purpose

This study explores the link between the level of importance managers assign to competitive pressures from domestic competition, foreign competition and customers as factors in the key business decisions related to innovation and the outcome of firms' product innovation efforts.

Design/methodology/approach

The research sample is taken from the Business Environment and Enterprise Performance Survey by World Bank (2005). The relevant questions for the study were extracted from the survey. Logistic regression models were used for analysis using the ISLR library from R statistical software.

Findings

Managers' consideration of customer pressure for innovation as important in key business decisions related to innovation has a positive and sustainable effect, distinct from that of R&D and other innovative activities, on firms' success of product innovation efforts.

Research limitations/implications

The research acknowledges the need to verify the findings in a multicountry setting.

Practical implications

This research can help mediate the managers' assignment of importance to certain types of competition for innovation decisions in multicompetitive environment for improved success of product innovation efforts.

Originality/value

Simultaneous consideration of multiple competitive pressures by managers helps to identify the most suitable innovation activities for their respective firms and improve the chances of success of firms' innovation efforts.

Details

European Journal of Innovation Management, vol. 25 no. 1
Type: Research Article
ISSN: 1460-1060

Keywords

Abstract

Subject area

Supply chain management (SCM).

Study level/applicability

Graduate students.

Case overview

In recent times, the world market of mobile phone is in a flux due to many phenomena of importance like strong emergence of smartphones, Nokia losing market share in all segments of market and fast technological and supply chain innovation by players like Apple and Google. Elements of SCM and the way technology is acquired have assumed a place of importance to compete in the global market. A new standard of innovation and SCM is emerging together as the rules of market dominance are re-written all-over again.

Expected learning outcomes

After completion of the case study, the students will understand: role of technological innovation in high-tech industry and global supply chains in changing the consumer behavior world over; the classic battle for market dominance with a new way of innovation management in technology and processes to create most efficient global supply chains; importance of SCM practices of collaboration like tighter partner integration, use of power asymmetry and contract by dominant players to create efficient supply chains; and how visionaries like late Steve Job are shaping the new era of technology.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email: support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 5 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

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Article
Publication date: 5 June 2019

Pankaj Kumar Medhi, Palakh Jain and Tinu Jain

The purpose of this paper is to propose a typology of the information sources for new customers or suppliers on the basis of their existing relational linkage with the acquiring…

509

Abstract

Purpose

The purpose of this paper is to propose a typology of the information sources for new customers or suppliers on the basis of their existing relational linkage with the acquiring firm and to further explore whether various types of information sources for new customers and suppliers have any differential effect on a firm’s immediate innovation output.

Design/methodology/approach

The research sample was taken from the data collected by WB enterprise surveys (2005). The WB enterprise survey is considerably comprehensive for firm-level data. Relevant questions for the study were extracted from the survey. Simultaneously, EFA, CFA and SEM using AMOS 6.0 was run for the analysis.

Findings

The findings confirm that sources for a new customer and supplier with a strong relational aspect have a significant positive effect on a firm’s innovation output in the immediately following period.

Research limitations/implications

The research acknowledges the need to measure the effect of new supplier/customer on innovation depending on the type of information sources separately for product and process innovation as one of the major limitations.

Practical implications

This research can help managers obtain information of holistic and critical nature to incorporate in decision making for improving firm performance in innovation.

Originality/value

Customers and suppliers are well-established external sources of innovation ideas and information. But to what extant new customers or suppliers may be effective resources for innovation may depend largely on the sources through which they themselves are acquired by a firm, which is relatively unexplored. This study addresses the gap is the first of its kind to explore the role of the sources of information for new customer/supplier on a firm’s innovation output in the immediately following period.

Details

European Journal of Innovation Management, vol. 22 no. 4
Type: Research Article
ISSN: 1460-1060

Keywords

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Article
Publication date: 29 January 2025

Sanjeev Saraswat and Pankaj Singh

This study aims to identify the factors influencing consumer perception and adoption intention toward online pharmacy.

22

Abstract

Purpose

This study aims to identify the factors influencing consumer perception and adoption intention toward online pharmacy.

Design/methodology/approach

A questionnaire was formulated based on the unified theory of acceptance and use of technology (UTAUT) framework scales available in the existing literature. An aggregate of 451 respondents participated in the survey. To test the formulated hypothesis, confirmatory factor analysis and structure equation modeling are used for analyzing the structural relationships between dependent and independent variables.

Findings

This analysis inspects the significant effect of perceived trust, consumer perception and different UTAUT framework constructs on the adoption intention of online pharmacy consumers. The results determine the substantial moderating effect of perceived trust between adoption intention and consumers’ perception of online pharmacies.

Research limitations/implications

This research extended the application of the UTAUT model with the adoption intention of online pharmacy consumers. Only specific constructs have been selected from the UTAUT model in this study.

Practical implications

The study outcomes are useful to pharmacy managers to realize the role of technological platforms in facilitating the online selling of medicines to pharmacy consumers.

Social implications

The findings are helpful for pharmaceutical companies to improve their existing online buying process for pharmacy consumers seeking purchase of medicines through online pharmacies.

Originality/value

This analysis is unique and contains newness in the form of the moderating role of perceived trust between constructs of UTAUT and customer adoption of online pharmacies.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6123

Keywords

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Article
Publication date: 11 September 2024

Pankaj Misra

This study aims to examine consumer purchase behavior towards E-pharmacy from a consumption value perspective. For this purpose, the influence of consumption values on consumer…

222

Abstract

Purpose

This study aims to examine consumer purchase behavior towards E-pharmacy from a consumption value perspective. For this purpose, the influence of consumption values on consumer purchase intention is evaluated. Further, the role of consumer involvement in online purchase setup in the context of E-pharmacy is observed using moderation analysis.

Design/methodology/approach

The study used a cross-sectional survey design, wherein the respondents in the Delhi-National Capital Region of India were approached using a purposive sampling method. Responses received through the structured questionnaire were subjected to analysis using Smart PLS Version 4.0.9.6.

Findings

Results indicate a significant influence of functional (partial), emotional, social and conditional values on consumers’ purchase intention. Moreover, the moderation effect of consumer online involvement is seen in functional value (partial) and emotional value–purchase intention relationships.

Research limitations/implications

This study reinforces the use of the consumption value perspective to explain consumer purchase behavior toward information system (IS)-based platforms such as E-pharmacy. Some of the results, in this context, that did not establish significant relationships between a given form of consumption values and purchase intention, open up the possibilities of retesting the said relationships in the future. The researchers would realize the benefit of such examinations, as the E-pharmacy sector further evolves and matures in the future. Further, the successful establishment of a significant moderating role of consumer online involvement in certain consumption value-purchase intention relationships such as safety, perceived convenience and comfort value paves the way for future researchers to explore consumer online involvement for a similar role in IS research.

Practical implications

This study provides cues for E-pharmacy marketers to focus on enhancing product safety, usage comfort, users’ social image and awareness toward health consciousness that will help build purchase intention and assist in overcoming the challenges in the long run. It further suggests that marketers should have a strong re-look at forming price value perceptions and they must enhance the interactive features of the company’s mobile apps/websites with the help of the emerging artificial intelligence tools to re-orient the epistemic value and perceived convenience value toward E-pharmacy services. Furthermore, this study recommends following digital marketing practices to increase consumer online involvement, which would help strengthen perceived convenience formation that would otherwise be difficult to attain for E-pharmacy consumers.

Originality/value

This study provides novel insight into consumer purchase intention evaluation through the consumption value perspective in an emerging E-pharmacy market. The consumption value frame of reference helps to understand consumers’ buying rationale that affects their buying behavior beyond the initial adoption. Further, the moderation analysis of consumer online involvement provides an additional dimension to understanding consumer buying behavior concerning E-pharmacy.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6123

Keywords

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