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Article
Publication date: 9 February 2022

Sumanjeet Singh, Pankaj Chamola, Vimal Kumar, Pratima Verma and Neha Makkar

Micro, small and medium enterprise (MSME) is the kingpin of Indian economy. It contributes to 48% of India's exports and provides employment to 110 million people. As a result…

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Abstract

Purpose

Micro, small and medium enterprise (MSME) is the kingpin of Indian economy. It contributes to 48% of India's exports and provides employment to 110 million people. As a result, it is critical to evaluate the obstacles, expose them and find a way to overcome the crisis due to the pandemic. The study aims to analyse the impact of financial and non-financial measures for the revival of MSME and its impact on firm sustainability and future opportunity as perceived by MSME owners/heads during the COVID-19 outbreak.

Design/methodology/approach

This study, based on a cross-sectional survey of 197 export-oriented Indian MSMEs, attempts to investigate covid crisis mitigation strategies/measures in the context of the COVID-19 crisis. The confirmatory factor analysis (CFA) model was applied to check model fit, and structural equation modelling (SEM) was employed for data analysis.

Findings

The results of this study show the financial and non-financial revival measures such as firm revival, marketing training, customer relationship management (CRM), financial incentive and firm support, extending worker social security and financial access and price control positively impact MSMEs' business sustainability and future opportunity as perceived by the respondents that lent good support to the hypothesis.

Research limitations/implications

The study emphasizes management in association with government and financial institutions to design short-term as well as long-term strategies that may enhance their sustainability in the market. MSMEs are being forced to reassess their business strategy and modify their operating model as a result of the uncertain/unpredictable climate. Many levels of strategy aid in revitalizing the company and providing future possibilities to move forward if the government schemes positively impact the perception of entrepreneurs. Further, the study identifies the immediate measures to tide over the crisis over this sector and then furnishes recommendations for closing the identified gaps in the present understanding.

Originality/value

The impact of COVID-19 on Indian MSMEs and how these MSMEs are dealing with it are highlighted in this paper, which is quite scarce and insufficient to cover the gap. It also provides a comprehensive view of firm sustainability and perceived opportunity among MSMEs.

Details

Benchmarking: An International Journal, vol. 30 no. 1
Type: Research Article
ISSN: 1463-5771

Keywords

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Article
Publication date: 14 February 2025

Priyanka Garg, Yakshi Garg, Sumanjeet Singh, Pankaj Chamola, Vimal Kumar, Rohit Raj, Amit Kumar and Minakshi Paliwal

Conscious consumers have been influenced to either cut back on their fashion consumption or switch to ethical clothing (EC) as a result of the detrimental social effects of fast…

3

Abstract

Purpose

Conscious consumers have been influenced to either cut back on their fashion consumption or switch to ethical clothing (EC) as a result of the detrimental social effects of fast fashion that have been seen over the past 10 years. It also reflects how the ethical belief of the young generation influences them to be conscious of the ill effects of their fashion choices or behave like an ignorant irresponsible buyer. This study aims to examine this issue in detail to find out the prevalence and impact of such beliefs on consumption choices over a period of time.

Design/methodology/approach

This study uses the cross-sectional data of 525 respondents from India to explore and unearth the EC phenomenon in emerging markets. It follows a two-step approach consisting of confirmatory factor analysis and structural equation modeling to examine the proposed hypotheses using AMOS 22 software.

Findings

It was found that consumers in developing economies are concerned about the ethical standards followed by the fashion industry (FI), which is reflected in the form of inhuman working conditions for FI workers.

Research limitations/implications

This study emphasizes understanding attitude, subjective norms, behavioral control and EC related to ethical buying behavior and their interaction mechanisms that transform it into the actual buying intention of EC.

Originality/value

It was an eye-opener that collective societal culture and standards do not influence ethical purchase decisions but it is rather the individual’s own ethical rules which is a result of established core family values that significantly shape fashion consumption. This study advances existing literature by empirically verifying the relationship between consumer attitude, consumers’ subjective norms, perceived behavioral control, environmental concern with ethical buying behavior and ethical purchase intention. It could provide insightful information and support academic research as well as real-world marketing and environmental initiatives.

Details

International Journal of Ethics and Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9369

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Article
Publication date: 18 June 2024

Manoj Kumar, Neha Gahlawat, Sumanjeet Singh, Pankaj Chamola, Devkant Kala and Minakshi Paliwal

This research aims to investigate the showrooming phenomenon in the context of the evolving omnichannel shopping landscape, which seamlessly integrates both physical and online…

156

Abstract

Purpose

This research aims to investigate the showrooming phenomenon in the context of the evolving omnichannel shopping landscape, which seamlessly integrates both physical and online retail channels. Showrooming, wherein customers browse products in physical stores but ultimately purchase from online competitors, poses a potential threat to the job security and job satisfaction of sales staff in brick-and-mortar (B&M) stores. To address this issue, this study explores the relationship between showrooming, self-efficacy, sales performance, job insecurity and job satisfaction of sales staff, using the job demands-resources (JDR-R) model as a theoretical framework.

Design/methodology/approach

This research employs quantitative research methods and gathers data from 219 sales staff working in Indian retail stores. Structural equation modeling is used to test the proposed hypotheses.

Findings

The results indicate that showrooming is associated with a decrease in the self-efficacy, sales performance and job satisfaction of sales staff. Furthermore, the result indicates that showrooming is positively associated with increased job insecurity among the sales staff.

Originality/value

This study offers valuable contributions to existing literature and offers insights for both retailers and salespeople regarding the potential repercussions of showrooming. It also suggests coping strategies to address the challenges posed by showrooming and the behavior of showroomers.

Details

American Journal of Business, vol. 39 no. 4
Type: Research Article
ISSN: 1935-519X

Keywords

Available. Open Access. Open Access
Article
Publication date: 6 September 2022

Pankaj Kumar Bahety, Souren Sarkar, Tanmoy De, Vimal Kumar and Ankesh Mittal

This study aims to identify the major factors influencing the consumers to prefer milk products and also to analyze the awareness level of the Indian consumers.

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Abstract

Purpose

This study aims to identify the major factors influencing the consumers to prefer milk products and also to analyze the awareness level of the Indian consumers.

Design/methodology/approach

In this study, the data is obtained through a structured questionnaire from Indian consumers considering convenience sampling under the nonprobability sampling technique. The consumer preference is explained using a multiple-regression model followed by analysis of variance (ANOVA), which shed insight on the significant differences between the variables that influence consumer preference for dairy products.

Findings

Investigation is done to analyze the factors influencing the consumers' buying behavior toward milk and its products. The results showed that quality, health consciousness, price and availability are the most influencing factors to buy milk products. Quantity of milk showed a significant relationship between age, monthly income and family size.

Research limitations/implications

This study helps marketing managers to frame the marketing strategies based on consumer preference, quality, health consciousness, price and availability. The research outcome will not only be advantageous for the entrepreneurial perspective but also takes care of consumer likeliness. Though the research reveals the opinion of Indian consumers, it limits the likeliness of the western world. Because of the scarcity of resources, several dairy products are unexplored, which could pave the future scope of research.

Originality/value

The novelty of this study is to identify the quality, health consciousness, price and availability are the most influencing factors to buy milk products considering ANOVA and the multiple regression model.

Details

Vilakshan - XIMB Journal of Management, vol. 21 no. 1
Type: Research Article
ISSN: 0973-1954

Keywords

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Article
Publication date: 13 April 2023

Preeti Khanna and Sayantan Khanra

Citizens often perceive surveillance by government authorities as oppressive and, hence, demonstrate reluctance in value co-creation from such services. This study aims to…

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Abstract

Purpose

Citizens often perceive surveillance by government authorities as oppressive and, hence, demonstrate reluctance in value co-creation from such services. This study aims to investigate the challenges and benefits of citizen empowerment through technology-driven surveillance or “smart surveillance.”

Design/methodology/approach

Guided by Dynamic Capability theory, the authors conduct in-depth interviews with officers in-charge of surveillance in smart cities. Given the contemporary advancements, this approach allows a retrospective and real-time understanding of interviewees’ experiences with smart surveillance.

Findings

The authors develop five propositions for citizen empowerment through smart surveillance to summarize the findings of this study.

Research limitations/implications

This study advances the relevance of Dynamic Capability in public administration.

Practical implications

Smart city authorities and policymakers may leverage the insights provided in this study to design appropriate policies for smart surveillance.

Originality/value

The authors find that factors such as digital technology and infrastructure, information management, skill divide and perceived return on investment may influence citizen empowerment through smart surveillance.

Details

Digital Policy, Regulation and Governance, vol. 25 no. 4
Type: Research Article
ISSN: 2398-5038

Keywords

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Article
Publication date: 12 January 2022

Manoj Kumar Dash, Gayatri Panda, Anil Kumar and Sunil Luthra

With the time and increase in usage of information technology (IT), blockchain technology is gaining immense attention from researchers, academicians, and practitioners because of…

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Abstract

Purpose

With the time and increase in usage of information technology (IT), blockchain technology is gaining immense attention from researchers, academicians, and practitioners because of its distinctive features such as transference, security and data reliability. The purpose of this study is to endow with a systematic review of literature on blockchain in context to the government education sector in terms of its usage, benefits, obstacles and practical implementation in future areas in education.

Design/methodology/approach

The study adopted a bibliometric visualization tool to classify data in yearly publications, highly cited journals, prominent authors, leading publications in countries and institutions and highly cited papers – the data was extracted from the SCOPUS database by using relevant keywords. Thus, the following research questions were developed: How has blockchain technology been used in the government educational sector? What are the benefits examined in the field of education? What were the problems/obstacles faced using the technology in a government education structure?

Findings

The findings identify and provide a comprehensive review of the technique regarding the present research stream in terms of highest publication, author, journal, subject-wise and relevance of the technology in government education structure. Thus, the future research potential of the technology in the education sector is much more as it is in the initiation stage. A lot of opportunities and benefits need to be extracted at large.

Research limitations/implications

The present findings of the study provide a base work for government education institutions, policy developers and researchers to investigate other areas where the technology can be implemented. Finally, more technology applications will develop strategies for proper data management and cost-effective decisions.

Originality/value

This study explains the relevance of technology in education through bibliometric visualization. The study adopted the review and significance of blockchain technology in the government education sector by identifying its benefits, current scenario, application and future research potential areas.

Details

Journal of Global Operations and Strategic Sourcing, vol. 15 no. 3
Type: Research Article
ISSN: 2398-5364

Keywords

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Article
Publication date: 8 June 2022

Vimal Kumar, Pratima Verma, Ankesh Mittal, Juan Alfredo Tuesta Panduro, Sumanjeet Singh, Minakshi Paliwal and Nagendra Kumar Sharma

This study aims to identify how ICT appeared as an emergent business strategy and to investigate the impact of ICT adoption factors on the perceived benefits of micro, small and…

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Abstract

Purpose

This study aims to identify how ICT appeared as an emergent business strategy and to investigate the impact of ICT adoption factors on the perceived benefits of micro, small and medium enterprises (MSMEs).

Design/methodology/approach

A total of 393 responses from Indian small and mid-size enterprises (SMEs) were collected for the final analysis. The study presents the partial least-squares structural equation modeling with the Chi-square test and descriptive analysis as a methodology based on numerous independent variables and one dependent variable.

Findings

The findings indicate that ICT adoption during and following the COVID-19 pandemic is constant in nature of the enterprise. Moreover, the results indicate that different adoption of ICT factors influence on perceived benefits of organizational performance of Indian MSMEs that lent good support except for the regulatory framework.

Research limitations/implications

The implications of the current research help Indian MSMEs to take investment decisions in various technologies that help the organization. Furthermore, managers and practitioners help the organization in deciding which technology adoption factors are more critical to the betterment of the organization.

Originality/value

The study found certain ICT adoption factors that have a significant role in organizational performance in Indian MSMEs. Moreover, during COVID-19, investigate ICTs' role as a business strategy.

Details

Benchmarking: An International Journal, vol. 30 no. 6
Type: Research Article
ISSN: 1463-5771

Keywords

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