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Considers the problem of improving the performance of Web access by proposing a reconstruction of the internal link structure of a Web site in order to match the quality of the pages (measured in terms of their link importance in the Web space – global ranking) with the popularity of the pages (measured in terms of their importance recognized by Web users – local metrics). Provides a set of simple algorithms for local reorganization of a Web site, which results in improving users’ access to quality pages in an easy and quick way.