Abstract
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Abstract
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To identify the issues associated with the introduction of desk top document supply to workers in the UK National Health Service (NHS).
Abstract
Purpose
To identify the issues associated with the introduction of desk top document supply to workers in the UK National Health Service (NHS).
Design/methodology/approach
This paper assesses network models from five countries: Australia, the USA, Italy, Iceland, and Canada, and BIREME, a Latin American and Caribbean network. Factors considered will include library types involved, organizational structure of library systems, length of system implementation, formats of documents involved, and efficiency of the system. Funding and pricing structures, where information is available, are described.
Findings
Complementary collections are necessary for the widest, most cost‐effective access to information. Access to electronic resources does not alleviate the need for remote document supply. Automation of library systems should improve the user experience, but does not necessarily replace the need for the involvement of library services and staff. Using software that conforms to the ISO ILL protocol and other industry standards such as Z39.50 allows for coordination of and improved efficiency of remote document supply (RDS) processes. Centralization of RDS does not guarantee an efficient service for users.
Originality/value
Provides insights into current thinking in the NHS for delivering material electronically directly to end users.
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This paper seeks to explore a host of straight‐to‐DVD and direct‐download motion picture marketing, production, and distribution strategies deployed by Florida‐based Maverick…
Abstract
Purpose
This paper seeks to explore a host of straight‐to‐DVD and direct‐download motion picture marketing, production, and distribution strategies deployed by Florida‐based Maverick Entertainment. The focus is Maverick's most prominent and successful sub‐genre “urban teen gangsta” films.
Design/methodolgy/approach
The somewhat wide‐ranging and eclectic approach taken in this paper draws from two emergent academic subdisciplines: consumer culture theory (CCT), largely on the business‐school side, and media industry studies (MIS), largely on the communications‐school side. The project thus attempts to bridge the interpretive poetics and eclecticism of CCT with the interpretive aesthetics and eclecticism of MIS and relies on a blend of filmic, marketing, PR, journalistic, trade publication, and academic evidence.
Findings
It is argued that “marketing mimicry” – where Maverick imitates specific successful urban‐teen themed cross‐over film marketing strategies of major and mini‐major Hollywood studio titles – was crucial to the start‐up's success.
Research limitations/implications
Marketers outside the USA will find it somewhat difficult to glean generalizable lessons based on the strategies and principles evaluated here. Future research should be conducted in the area of direct‐download of urban teen filmed content, particularly vis‐à‐vis Maverick's new direct‐download partners such as Hulu, YouTube, Amazon VOD, Facebook Store, and Gigaplex. Future research should also look into the extent to which the somewhat pervasive notion of a “global teen audience” is valid for this sub‐genre of films.
Practical implications
Marketers are advised to thin‐slice the appeals of their teen‐themed product‐lines to maximize the appeal to given sub‐segments. Marketers may beneifit by developing ethical non‐harmful iterations of marketing‐mimicry in their market space.
Social implications
Scholars who analyze teen‐themed marketing strategies often tend to construct some version of the “global teenager”. The current paper focuses largely on African American and Latino American teens.
Originality/value
This is the first paper to analyse how a small firm successfully markets to the urban American teen film audience. It is also the first academic paper to explore the concept of marketing‐mimicry.
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Fay Cobb Payton and Lynette Kvasny
This paper seeks to present the Black blogosphere's discussion of the Jena 6 case to uncover how ethnic identity is performed discursively to promote social activism.
Abstract
Purpose
This paper seeks to present the Black blogosphere's discussion of the Jena 6 case to uncover how ethnic identity is performed discursively to promote social activism.
Design/methodology/approach
Through an analysis of Black blog postings reporting on the Jena 6 case, this case study chronicles the way in which Black audiences responded to this news story. The research chronicles the ways in which Black audiences responded to the Jena 6 news story and how Black blogs expanded participation in the discussion of events related to Black interests.
Findings
The findings point to critiques of dominant cultural meanings about race relations and racial injustice. In addition, the findings suggest that social media has become an additional medium that is effectively used by African Americans' in their historical struggle for civil rights. By chronicling the ways in which Black audiences responded to this news story, the paper demonstrates that Black blogs provide a useful space for discussing perceived racial injustice from a diverse African American cultural perspective. Moreover, Black bloggers are able to raise awareness of racial injustice within both the Black community and the broader US society and mobilize collective action.
Practical implications
New divides may be emerging because of limitations on what you can do on a mobile device. This increase in mobile internet access and the accompanying differences in internet experience heightens the need for studies that examine culturally salient behavioral aspects of use and interpersonal relationships characterized by social support, communication, and resource sharing.
Originality/value
Through an analysis of Black blog postings reporting on the Jena 6 case, this study chronicles the way in which Black audiences responded to this news story. The findings point to critiques of dominant cultural meanings about race relations and racial injustice. In addition, our findings suggest that the momentum of this social movement was based in the political and economic dynamics of a community; however, social media is enabling critical global, yet vigorous conversion of activism
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Geoff Lightfoot and Simon Lilley
The purpose of this paper is to subject the short lived “Policy Analysis Market” (PAM) – “a Pentagon betting market on terror attacks” – and media and academic reactions to it, to…
Abstract
Purpose
The purpose of this paper is to subject the short lived “Policy Analysis Market” (PAM) – “a Pentagon betting market on terror attacks” – and media and academic reactions to it, to some critical analysis.
Design/methodology/approach
The paper engages sustained invocation of the relationship between simulation and representation, for the story of the Policy Analysis Market (PAM) and its demise is replete with the tension between the two. It interrogates a range of accounts of the (un)timely demise of PAM, from the fearful senators and the moralistic media who subsumed and buttressed their position to the market evangelists for whom the failure of this particular market was merely proof of the veracity of markets elsewhere.
Findings
It is found that, inter alia, PAM was not really market‐like enough and, indeed, that it duplicated in impoverished form already existing markets that pertain to its objects of interest; that it was too much a market, given that its “goods” are seemingly inappropriate for market trade; and that it exposed too much of the truth of the actual operation of existing markets via the difficulties it confronted with regard to the possibility of insider dealing.
Originality/value
By contextualising PAM within the so‐called war on terror of which it was part, we see in the tension between representation and simulation, tension between a singular and a manifold reality; a set of tensions which make clear the extent of the gap that must exist between cause and effect, truth and prediction. The paper concludes by joining the celebration of PAM's demise whilst yearning for a similar fate to befall the other monologues that brought it to silence.
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R.D. Plant and C. Lossing‐Rangecroft
Six professions allied to medicine (PAMs) participated in a one‐year project designed to provide a novel self‐sustaining framework within which to increase research and…
Abstract
Six professions allied to medicine (PAMs) participated in a one‐year project designed to provide a novel self‐sustaining framework within which to increase research and development effectiveness in the Northern and Yorkshire region. The project was based on recognition that the multiplicity and diversity of professional structures and lack of representation of clinical PAMs were obstacles to effective governance. All 37 clinical NHS trusts within the Region took part. The professions selected to participate were chiropody and podiatry, dietetics, occupational therapy, physiotherapy, speech and language therapy and therapeutic radiography. A planned process of consultation and consensus was used involving Trust representatives, development workers and advisory group. A PAMs R&D network and forum were achieved and operate at three levels: Trust; locality; and region. Access to existing structures is facilitated at each level and the Forum offers a reliable and rapid route for transfer of information, engagement with R&D and consultation with policy initiatives.
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André F. B. P. Pinto, S.M.O. Tavares, José M. A. César de Sá and P.M.S.T. de Castro
The purpose of this paper is to use PAM-CRASH, a finite element analysis solver, to assess the performance of a mass production vehicle cross car beam (CCB) under an overlap…
Abstract
Purpose
The purpose of this paper is to use PAM-CRASH, a finite element analysis solver, to assess the performance of a mass production vehicle cross car beam (CCB) under an overlap frontal crash scenario (crashworthiness). Simulation results were reviewed according to what is plausible to register regarding some critical points displacements and, moreover, to identify its stress concentrations zones. Furthermore, it was also computed the CCB modal analysis (noise, vibration and harshness (NVH) assessment) in order to examine if its natural modes are within with the original equipment manufacturer (OEM) design targets.
Design/methodology/approach
The available data at the beginning of the present study consisted of the structure CAD file and performance requirements stated by the OEM for NVH. No technical information was available concerning crashworthiness. Taking into account these limitations, it was decided to adapt the requirements for other mass production cars of the same category, as regards dynamic loading. A dynamic explicit code finite element analysis was performed throughout the CCB structure simulating the 120e−3 s crash event. For the modal analysis, there were some necessary modifications to the explicit finite element model in order to perform the analysis in implicit code. In addition, the car body in white stiffness was assigned at the boundaries. These stiffness values are withdrawn from the points where the CCB is attached to the car body’s sheet metal components.
Findings
Although the unavailability of published results for this particular CCB model prevents a comparison of the present results, the trends and order of magnitude of the crash simulation results are within the expectations for this type of product. Concerning modal analysis, the steering column first natural frequency has a percent deviation from the design lower bound value of 5.09 percent when local body stiffness is considered and of 1.94 percent with fixed boundary conditions. The other requirement of the NVH assessment regarding a 5 Hz minimum interval between first vehicle CCB mode and the first mode of the steering column was indeed achieved with both boundary configurations.
Originality/value
This study is a further confirmation of the interest of numerical modeling as a first step before actual experimental testing, saving time and money in an automotive industry that has seen an enormous increase of the demand for new car models in the last decade.
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While there is no question that women on movie screens are frequently eroticised, with countless shots of heaving bosoms or curvaceous rear ends, action stars do occasionally get…
Abstract
While there is no question that women on movie screens are frequently eroticised, with countless shots of heaving bosoms or curvaceous rear ends, action stars do occasionally get a reprieve. Pam Grier, the first female action star, was not so lucky. While Grier's Amazonian status should be celebrated, the dark side of her career should also be noted as a cautionary tale of just how much misogyny and racism lurks behind Hollywood doors and intertwined into American cinema history. This chapter examines how Grier's career forces us to rethink both femininity and racism, as well as action films themselves.