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In order to remain viable, the Fairfax County Public Library has re‐examined itself and changed its attitudes toward funding and fund‐raising. Stemming from serious cutbacks due to the poor economy of the early 1990s, the Library changed the way it did business. The programs instituted have permitted the Library to provide better service, increase the Library’s importance to the County, and enhance the budget through public and corporate donations. One of these programs is a Library Foundation. Fairfax County Public Library is one of the few public library systems in the country that has moved into this arena of fund‐raising. This case study involves the current library director and the past chairman of the Library Board, as they relate issues pertinent to these initiatives and indicate the direction in which the Library may head in the future.

Female consumers' preferences for shopping via CD/ROM, television or catalogue versus in a specialty store were investigated. Videotaped shopping simulations were viewed by 191 subjects who selected preferred options within each of six forced‐choice pairs. Specialty store was most and television least preferred. Catalogue was most preferred among non‐store options. Fashion Opinion Leadership, Clothing Interest Inventory and Shopping Orientation measures, and demographic and open‐ended questions were used to profile and explore preference behaviour. Analysis with Chi‐Square Automatic Interaction Detector (CHAID) profiled five consumer segments. Subjects had positive and negative perceptions of each venue and believed that shopping through electronic media will be dominant non‐store options in the future.

This special “Anbar Abstracts” issue of the Marketing Intelligence & Planning is split into nine sections covering abstracts under the following headings: Business Strategy; Marketing Strategy; Customer Service; Sales Management; Promotion; Marketing Research/Customer Behaviour; Product Management; Logistics and Distribution; Sundry.

This chapter examines the impact of information digitization on the rise of misinformation, and the broader implications that this has for democracy. It is based on the Researching Students Information Choices (RSIC) project, which looks at how students evaluate scientific information on the internet.¹ Part of this study looked at container collapse.

In previous decades, information was contained in a physical book, newspaper, journal, magazine, or the like. These containers offered important contextual information about the origin and validity of the information. With information digitized, this context is lost. This can facilitate misinformation, as people might make incorrect judgments about information credibility because of the lack of context.

It is vital that citizens have the information literacy skills to initially evaluate information correctly. One possibility for misinformation being pervasive is that, once encoded, it becomes resistant to correction. This underscores the importance of teaching students to evaluate the credibility of information prior to the point of encoding.

To combat misinformation, librarians can teach students to evaluate containers and the indicators of credibility that they provide. Information containers can be evaluated prior to consuming information within a resource, while fact-checking only can happen after. Because of this, container evaluation can help prevent misinformation from being encoded. Our research demonstrates that this requires thoughtful engagement with the information resources and critical evaluation of the sources that produced them, and that students cannot accurately identify containers when they rely on heuristics like the URL and Google snippet.

This study aims to investigate the influence of two critical brand extension design components

brand design consistency and category design consistency

on the formation of consumers ' product attitudes and purchase intentions. It also aims to examine the underlying mechanism for attitude formation towards new brand extensions using processing fluency theory and the moderation of brand strength.

A 2 (brand design consistency: high vs low)×2 (category design consistency: high vs low)×2 (brand strength: strong vs weak)×2 (processing fluency: conceptual vs perceptual) between subjects experiment with 642 participants was used to test the proposed hypotheses and model.

Results obtained from SEM and ANCOVA demonstrate that both brand and category design consistencies assert significant effects on new product attitude in brand extensions; however, the relative effect of category design consistency is greater. Further, the effect of category design consistency varies as a function of brand strength, and is stronger for weak brands than for strong brands.

Brand managers should maintain consistency of extension product design with both the parent brand and the new product category, and prioritize the latter for weak brands.

This study integrates brand extension and aesthetics research on prototypicality to formulate and test important research questions, previously unexamined. Further, realistically-rendered product images, allowing both conceptual and perceptual processing, were used in the experiment to provide a better imitation of real product choices – an approach different from most extant brand extension studies, which utilize verbal stimuli.

Effective internal dynamics of new venture teams is seen as a key contributor to venture success. The purpose of this paper is to investigate the ways in which new venture teams consisting of nascent entrepreneurs initiate trust and control during venture emergence.

Dimensions of trust and control are developed into an analytical framework applied to documented team norms. Coding detects frequency of trust and control dimensions. Supplementary data triangulate findings and explore follow-on effects in team dynamics and venture emergence.

Frequency of coded dimensions generates a venture team profile. Teams prime their dynamics through use of trust and/or control language in documented norms. Priming is seen to influence entrepreneurial perseverance during venture emergence, stemming either directly from team dynamics, or indirectly from key shareholder relationships or environmental conditions.

Data are bounded to a specific contextual setting representing incubation and education, where the nascent entrepreneurs are simultaneously students. The complexity of venture emergence means that multiple factors influencing new venture teams may influence trust and control in ways currently unaccounted for.

Exploration of trust and control during venture emergence emphasizes soft-skills critical to entrepreneurial perseverance and venture success. Team norms can be designed to prime toward trust or control, and can be indicative of teams’ sensitivity to external factors, enabling evidence for intervention.

The paper illustrates ways in which trust and control influence team dynamics during venture emergence.

The paper aims to investigate the opinions of professionals working in various levels of the fashion industry on the future (i.e. the next ten to 20 years) of the industry.

This is a two‐part study, with this part focusing on the future materials of fashion and on fashion design. The second part focuses on the future of fashion production and retailing. Data in the form of essays were collected from 62 professionals. The constant comparative method and open coding were used in analysis of the data.

Technological advancements were predicted as a major force for changes. Participants predicted the continued development of specialized fibers or fabrics for specific functions. Participants also predicted that future apparel styles would emphasize individuality, comfort, casualness, unisex, and ethnicity. Design and product development processes would be heavily dependent on digital technology; as a result, the role of technical design would grow in importance. Companies that can embrace technology without eliminating the art elements of the business – functional with an aesthetic touch – would remain in an advantageous position to sustain business profitability. Collaboration was also identified as an emerging trend.

The findings can help academics in developing research ideas and making curricular decisions.

Limited research exists addressing the views of a wide variety of professionals on the future of the fashion industry. The examination of professionals' opinions may provide insights into the future that are useful for making decisions on career directions, selecting educational experiences, and planning strategies.

The aim of this chapter is to understand the nature of business collaboration between healthcare service providers and tourism agencies in Malaysia. Interviews with 17 healthcare service providers in Malaysia reveal that most of the collaboration between healthcare service providers and tourism agencies in Malaysia is informal or loose, despite their intention to leverage on medical tourism for business expansion. Close and tight collaborations are rare. The findings point towards the main reasons behind the rare collaboration which are the high customer orientation of healthcare service providers, the strategic move of business and support for government agenda.

This research used a Phenomenography approach of Eye Tracking to study the Biometric changes when participants were subjected to eight static subliminal images hidden in seven differently designed packages. Embeds or static subliminal stimulus in the form of pictures and words were hidden in seven different perfume packages and were used to study the changes experienced between the two groups, one of which was subjected to subliminal stimulus. This study was conducted in the Neuro Lab located in the SP Jain Sydney campus. A total of 46 healthy participants were separated into two groups, with one group shown image packages with static subliminal stimulus while the other group was shown image packages without any subliminal stimulus. Eye Tracking data was collected using iMotions. A detailed analysis of the Area of Interest (AOI), Fixation and Heat Map revealed that only a percentage of the participants visited the AOI with the hidden subliminal stimulus, but the participants who noticed the AOIs with the subliminal stimulus especially the male participants spent more time in the AOI indicating that they could be consciously processing the subliminal static stimulus. A statistical analysis of the time to first fixations (TIFF) revealed that the subliminal stimulus was not the first point of attraction.