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The purpose of this paper is to investigate the optimized setting of wire-cut electrical discharge machining (WEDM) parameters at which material removal rate (MRR) and mean roughness depth (Rz) set a compromise. The problem in the processing of Ti-6Al-4V by conventional processes is a high strength, high hardness, high tool wear. Due to which WEDM is adopted to machine Ti-6Al-4V biomedical alloy. Ti-6Al-4V alloy has a number of applications in the engineering and medical industries due to its high strength biocompatibility.

The effect of control factors (i.e. pulse on-time: Pon; pulse off-time: Poff; servo voltage: SV) on the MRR and Rz is investigated in the present research. The planning of experiments is done using a Taguchi-based L9 orthogonal array. The percentage influence of each factor on responses is also evaluated. The multi-objective optimization is done using the grey approach initially. After that, the results were also calculated using harmony search (HS). Therefore, a hybrid approach of grey and HS is used to find the optimized values of MRR and Rz.

The maximum value of grade calculated by grey-HS is 0.7879, while in the case of the experimental run the maximum value of grey grade is 0.7239. The optimized setting after improvisation at this grade value is Pon: 130 µs; Poff: 45 µs and SV: 70 V for MRR and Rz collectively. The validation of the suggested setting is completed by experimentation. The values of MRR and Rz are coming out to be 6.4 mm³/min and 13.84 µm, which represents improvised results after the implementation of the HS algorithm.

The integration of the grey approach with the HS principle in the manufacturing domain is yet to be explored. Therefore, in the present research hybrid approach of grey-HS is implemented in the manufacturing domain having applications in medical industries.

This study contributes to the understanding of the health effects of pesticides exposure and of how pesticides have been and should be regulated.

This study presents literature reviews for the period 2000–2013 on (i) the health effects of pesticides and on (ii) preference valuation of health risks related to pesticides, as well as a discussion of the role of benefit-cost analysis applied to pesticide regulatory measures.

This study indicates that the health literature has focused on individuals with direct exposure to pesticides, i.e. farmers, while the literature on preference valuation has focused on those with indirect exposure, i.e. consumers. The discussion highlights the need to clarify the rationale for regulating pesticides, the role of risk perceptions in benefit-cost analysis, and the importance of inter-disciplinary research in this area.

This study relates findings of different disciplines (health, economics, public policy) regarding pesticides, and identifies gaps for future research.

Culture is considered as one of the variables that influence the total quality management (TQM) adoption process. The purpose of this paper is to explore the relationship between cultural dimensions and the strategy of the firms in TQM implementation. These relationships are the subject of prior research. Furthermore, the authors make a comparative analysis of cultural dimensions on strategic choices of the firms, i.e. innovators, prospectors and defenders in TQM implementation.

From the existing literature review on TQM practices and organizational culture, 14 cultural dimensions were employed with organizational strategy in this present study. By using survey data collection method, 111 Indian firms were selected. The authors considered three strategy parameters and six structural attributes to identify the strategy of the firms, namely innovators, prospectors and defenders identified using cluster analysis. Furthermore, the relationship between organizational culture and strategy was examined using one-way ANOVA approach.

The results of the study revealed that eleven of the fourteen hypotheses supported which relating the cultural dimensions to TQM implementation with the strategic orientation. With the help of significant related values of cultural dimensions to the particular strategic firms, it is also found that implementation of TQM is easy or not. Some of the organizations with a particular strategic orientation will be able to implement TQM easily and successfully but some organizations will have difficulty to implement it successfully.

The firms hold their importance with respect to the different strategic orientation toward the various aspects of organizational cultures and TQM approaches in its implementation. Managerially, due to increased business competitiveness and economic pressures, top management sees the way in adopting TQM practices to achieve a competitive advantage. Apparently, it is evident that matching of TQM practices for a different strategy of the firms with various cultural dimensions leads to the smooth functioning of the organization. This study helps to the current organizations in implementing TQM with their respective culture.

This research can be useful for three strategic firms, namely innovators, prospectors and defenders to achieve effective implementation of TQM practices with consideration and understanding of the advantage of each culture dimension. The framework of the current study represents the effectiveness in assessing the TQM practices in individual cultural dimensions and its significant role.

Purpose: This chapter aims to evaluate the significant impact of Gandhian values on sustainable consumption behaviour (SCB) by applying the value-attitude-behaviour (VAB) framework. This chapter contributes by incorporating Gandhian values as one influencing factor for SCB.

Need for the Study: Values are considered as guiding principles in people’s lives. Studies suggest that values and other social and psychological factors can be vital in determining consumers’ behaviour towards sustainable consumption. There needs to be more empirical research on consumer behaviour facets of sustainable consumption for markets in India.

Methodology: The study uses partial least square structural equation modelling to empirically test proposed hypotheses and the research model of the relationship. The study results are based on data collected by administering a survey through a questionnaire confined to India.

Findings: The results indicated that Gandhian values, attitude, and sustainable consumption intention significantly influence SCB. Intention acts as a mediator between both outward and inward environmental attitudes and behaviour. The study provides directions for further research.

Practical Implications: This research study is helpful for researchers, marketers, and policymakers.

The paper aims to investigate organizational variables and develop their relationship with horizontal strategy. The cultural dimensions and organization structure have been considered as organizational variables. The study also aims to shed light on the implementation horizontal strategy in conglomerates.

A survey was carried out with 122 conglomerate firms for examination. These companies were chosen to be of different sizes and sectors. The multiple regression analysis was utilized to analyze the data.

The results reveal that conglomerate firms also have a horizontal strategy. Additionally, organizational cultural dimensions namely, collectivism, clan culture, market culture and long-term orientation; formal and informal relationship; and horizontal organization structure (HOS) have positive and significant relationship with horizontal strategy. No significant relationship was found between uncertainty avoidance and adhocracy culture, and horizontal strategy.

The major contributions of this study are explicitly identified as horizontal strategy exists in the conglomerate firms where the few organizational variables play a significant role in horizontal strategy implementation.

This study has been done in an effort to make supporting guidelines to fill the gaps in conglomerate firms. This study offers an effective role of cultural dimensions and structure as drivers of horizontal strategy implementation, and this study spells out and extends the literature and proposes a conceptual framework.

The purpose of this study is to provide a numerical investigation of Casson nanofluid along a vertical nonlinear stretching sheet with variable thermal conductivity and viscosity.

The boundary-layer equations are presented in the dimensionless form using proper non-similar transformations. The subsequent non-dimensional nonlinear partial differential equations are solved using the implicit finite difference technique. To linearize the nonlinear terms present in these equations, the quasilinearization technique is used.

The investigation showed graphically the temperature, velocity and nanoparticle volume fraction for particular included physical parameters. It is observed that the velocity profile decreases with an increase in the values of Casson fluid parameter while increases with an increase in the viscosity variation parameter. The temperature profile enhances for large values of velocity variation parameter and thermal conductivity parameter while it reduces for large values of thermal buoyancy parameter. Further, the Nusselt number and skin-friction coefficient are introduced which are helpful in determining the physical aspects of Casson nanofluid flow.

The immediate control of heat transfer in the industrial system is crucial because of increasing energy prices. Recently, nanotechnology is proposed to control the heat transfer phenomenon. Ongoing research in complex nanofluid has been fruitful in various applications such as solar thermal collectors, nuclear reactors, electronic equipment and diesel–electric conductor. A reasonable amount of nanoparticle when added to the base fluid in solar thermal collectors serves to deeper absorption of incident radiation, and hence it upgrades the efficiency of the solar thermal collectors.

The non-similar solution of Casson nanofluid due to a vertical nonlinear stretching sheet with variable viscosity and thermal conductivity is discussed in this work.

The purpose of this paper is used to study the combined effect of solute gradient and magnetic field on dusty couple-stress fluid in the presence of rotation through a porous medium.

The perturbation technique (experimental method) is applied in this study.

For the case of stationary convection, solute gradient and rotation have stabilizing effect, whereas destabilizing effect is found in dust particles in the system. Couple stress and medium permeability both have dual character to its stabilizing effect in the absence of magnetic field and rotation. Magnetic field succeeded in establishing a stabilizing effect in the absence of rotation.

The results are discussed by allowing one variable to vary and keeping other variables constant, as well as by drawing graphs.

This paper aims to study the energy ratios of plane waves on an imperfect interface of elastic half-space (EHS) and orthotropic piezothermoelastic half-space (OPHS).

The dual-phase lag (DPL) theory with memory-dependent derivatives is employed to study the variation of energy ratios at the imperfect interface.

A plane longitudinal wave (P) or transversal wave (SV) propagates through EHS and strikes at the interface. As a result, two waves are reflected, and four waves are transmitted, as shown in Figure 2. The amplitude ratios are determined by imperfect boundaries having normal stiffness and transverse stiffness. The variation of energy ratios is computed numerically for a particular model of graphite (EHS)/cadmium selenide (OPHS) and depicted graphically against the angle of incidence to consider the effect of stiffness parameters, memory and kernel functions.

The energy distribution of incident P or SV waves among various reflected and transmitted waves, as well as the interaction of waves for imperfect interface (IIF), normal stiffness interface (NSIF), transverse stiffness interface (TSIF), and welded contact interface (WCIF), are important factors to consider when studying seismic wave behavior.

The present model may be used in various disciplines, such as high-energy particle physics, earthquake engineering, nuclear fusion, aeronautics, soil dynamics and other areas where memory-dependent derivative and phase delays are significant.

In a variety of technical and geophysical scenarios, wave propagation in an elastic/piezothermoelastic medium with varying magnetic fields, initial stress, temperature, porosity, etc., gives important information regarding the presence of new and modified waves.