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Literature has long been discussing indigenous forms of informal practices whose cultural origins are concealed. We first seek to provide a contextualization of the importance of an informal practice that is salient within the Brazilian culture – the Brazilian jeitinho. We then provide a historical background of the jeitinho, as well as an attempt to come up with a definition of the construct, which is by no means a definitive one. We explore how the jeitinho plays a role in the Brazilian organizational scenario, which may be useful for international companies aiming to do business in the country. Finally, we present a set of recommendations as how to deal with jeitinho in organizational-related occasions, drawing on the Brazilian historian Sérgio Buarque de Holanda's “cordial man” concept, which suggests that the roots of Brazilian culture lie in the patriarchal environment of the colonial period. We do not have in this chapter the intention of characterizing the multiplicity of Brazilian business practices, what would be an impossible task to accomplish in light of the enormous diversity of social contexts in Brazil. What we present in the chapter are some concepts and tools for working with and, fundamentally, understanding the organizational and social process the Brazilian context, which we hope may be useful for those interested in doing business in or with Brazil.

This paper analyzes the phenomenon of popular management literature, proposing a reflection about its role in the managers’ subjectivity. Pop-management literature comprises books and magazines produced by the business media for fast consumption. Adopting the psychoanalytical approach to fairy tales as a perspective, we conducted a content analysis of two success stories published in the business media. We observed that the structure and key elements of fairy tales are present in these stories. We argue that the success stories help to reduce tensions and mitigate frustrations, supposedly offering answers for anxieties and professional problems. We also argue that continued access to these texts might keep individuals linked to their power fantasies and therefore might affect their development and maturing processes.

Low-income consumers (LICs) have gained more attention from marketers after Prahalad and Hart (2004) called attention to untapped opportunities among the world’s poorest. Once neglected and seen as price-driven, more recent research has depicted LICs as brand-conscious consumers who are willing to pay a premium for quality. However, because LICs must balance their tight budgets with aspirations for branded items, this perspective may be too optimistic. To address this issue, the purpose of this paper is to investigate brand consideration and loyalty among LICs across a wide range of products.

The authors used a qualitative-inductive approach to assess LICs’ brand considerations across ten fast-moving consumer goods. In-depth interviews with 20 Brazilian LICs were conducted.

The authors found that brand loyalty among LICs is both context- and category-dependent. Patterns of loyalty are influenced by five factors: perceived differentiation, perceived risk, contextual usage, proportion of the category expenditure to household income and hedonic vs functional consumption. It seems that the interplay of these factors ultimately shapes differently the attitudes and repeated patronage of brands within each category among LICs.

Generalizability of findings is limited owing to the qualitative method used.

The authors provide practical insights to managers concerning key attributes that influence brand consideration and loyalty among LICs.

This paper adds to the yet limited knowledge on LICs and provides a deeper and more holistic understanding of the relation of LICs with brands.

The objective of this chapter is to outline an integrating picture of the situation, representativeness, contradictions, and challenges that the treatment of diversity assumes in Brazilian society and in its organizations. The aim is to reply to the research question: “How are public policies and organizational practices constructing ways of inserting and valuing the diversity of Brazilians?” We provide a brief background of the changes in the global and Brazilian contexts over the last few decades and analyze the demographic data presented in the 2010 Census and in studies on diversity that were published in the main periodicals in the Administration area in Brazil, between 2000 and 2014 with regard to the segments most widely studied in the academic literature: Afro-descendants, homosexuals, the elderly, Indians, women, and people with a disability. The conclusion reached is that, in a short period of time, Brazil has made great strides in constructing the mechanisms and legal devices for recognizing the rights of its diverse population and that private companies are in the initial stages of introducing diversity programs.

Australia's COVID-19 response has been one of containment and suppression with tightly regulated borders and restrictions on mobility. As an island nation, Australia has considerable advantages in terms of geographic isolation and population density, with quarantining the key strategy for containing the virus coming in from overseas. This has enabled Australia to be relatively virus-free. With such few cases, testing and tracing systems have been able to contain the virus within relatively small geographical locations. In comparison to other parts of the world Australia has been relatively unscathed from the most extreme impacts of COVID-19. In relation to tourism, there have been two major impacts (1) no international tourists in Australia (2) no Australians travelling overseas. While tourism operators that have relied on international tourists have suffered, other tourism operators have thrived due to the domestic-led initiatives for Australians to explore their own backyards. Various initiatives focus on reimaging the visitor economy away from international markets, towards encouraging Australians to spend more money within their own borders. This chapter explores the possibilities with this momentum to rethink tourism and travel more broadly in relation to how we live our everyday lives. We argue that this ‘tourism reset’ allows us to reimagine our being-in-the-world; our lives, habits and routines, for the betterment of social and ecological sustainability, through rethinking leisure time more holistically. Taking a ‘more-than-tourism’ perspective we argue that some of the underlying motivations for travel – such as relaxation, joy, wonder and connection can and should be implemented in our everyday lives, and that this is necessary for rethinking our relationships to each other and the natural world for more sustainable and equitable futures.

Despite its past economic success Brazil faces a serious shortage of experienced managers to plan, organise and direct its course into the future. Previously it has relied on other countries to develop its managers. The formation of the Instituto de Administracao e Gerenica (Institute for Administration and Management (IAG)) in the early 1970s is described, which now offers courses in executive development and management behaviour. Its approach is particularly effective in developing balanced executives and providing the more experienced manager with a broader education.

The purpose of this paper is to show the generational cohort gap in values and consequent decision making existing between younger and older marketing managers in Brazil. The study investigates how generational research can innovate in the analysis of marketing management decisions. The truly essential questions are, first, whether cohort analysis can help explain marketing decision contexts, and second, if older cohorts find the younger cohort of managers today confrontational.

The method used in this investigation involved three phases. The first phase explored the validity of the cohorts to explain values brought into the decision context by different cohort members. The second phase asked managers to verify the values that came from phase one. The third phase advanced two questions. The first question identified the most critical value associated with new cohorts today and its implications for the organization's decision making. The second question investigated marketing issues that may develop from the values of younger cohorts coming into the organization. Managers in different cohorts at middle and upper level management were interviewed in all three phases.

The results show very different values between four investigated cohorts. These values produce different considerations among the cohorts when making marketing decisions. The greatest differences were found between the youngest and oldest cohorts. The lack of the generational understanding within a corporation, or the misapplication of this same understanding, may precipitate age divisions.

Data were gathered from small samples and the results should be considered exploratory and not conclusive.

Management has shown little investigation of cohort differences and their implications for management decision making. This study suggests attention should be prompt since there appears to be a growing schism between newer members of the workforce and their older managers. Younger Brazilian cohort members embrace a strong sense of individualism that they bring to their jobs. This flies in the face of the corporate collective that companies need to survive. Finally, there remains a warning that neither management history nor company's history should be forgotten since they both bear upon marketing decision making.

This paper investigates a perspective on marketing decision making in organizations that has never been addressed in the literature. The eye‐opening findings suggest the need for addressing an issue before it becomes a problem.

Luxury has received attention from tourism researchers as an important element of the gastronomic tourism experience. With recent research suggesting food and wine tourism being connected to luxury, it is important to explore how gastronomic tourism experiences are marketed to create such perceptions and feelings of luxury. This chapter aims to understand marketing strategies that support luxury gastronomic tourism experiences. In contrast to the definition of luxury as a performance or a value, this research conceptualises luxury as an affect which is sensed and felt in gastronomic tourism experiences. How this conceptualisation translates into marketing practice is explored for a particular gastronomic region. An in-depth analysis of the website of a destination marketing organisation in the Hunter Valley gastronomic region of Australia shows that the gastronomic tourism experience is marketed as bucolic luxury using marketing strategies of connection, congregation and repetition, all of which channel and maintain the affect of bucolic luxury. The chapter contributes to the literature on luxury marketing in the tourism context by identifying marketing strategies that can augment the affect of luxury for the gastronomy tourist.

The purpose of this paper is to analyse the Brazilian literature about national and organizational culture.

A postmodern epistemological perspective is taken to discuss culture, focusing first on its contribution to the analysis of culture within organizations. Then the central ideas in the articles published in Brazilian periodicals and congresses, between 1991 and 2000, which talked about Brazilian organizational culture, are presented and an attempt is made to outline their fundamental characteristics.

The majority of studies which deal with Brazilian culture, and which have been developed within the context of management, analyze the theme in a homogeneous manner and do not take into account the plurality and heterogeneity within the country and organizations.

Postmodern approaches to discussion of culture seem to be important in dealing with cultural contexts (national and organizational) where nuances and variations cannot be ignored without serious political and social implications.