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1 – 10 of 101E.P. Femina and P. Santhi
The research aims to examine the influence of perceived value (PV) dimensions on brand loyalty of luxury car owners and to examine the mediating role of attitudinal loyalty (AL…
Abstract
Purpose
The research aims to examine the influence of perceived value (PV) dimensions on brand loyalty of luxury car owners and to examine the mediating role of attitudinal loyalty (AL) between PV dimensions and behavioral loyalty (BL).
Design/methodology/approach
Primary data for the study were gathered from the luxury car owners in Kerala, India. The construct measurements have been adopted from previous research studies. Structural equation modeling with the partial least square (PLS) technique was used to analyze the measurements and conceptual model.
Findings
The findings show that out of four PV dimensions among luxury car owners, the hedonic value (HV) significantly influences their AL. Economic value influences BL, and social values have an impact on AL as well as BL, but the relationship of functional value with any is not supported by the results. AL is a strong predictor of BL, and it actively mediates the relationship of HV and symbolic value with BL.
Practical implications
The manufactures of luxury cars provide more importance to hedonic and symbolic elements while launching new models and consider the price perceptions of the targeted customers while making decisions related to brand attachment and brand loyalty.
Originality/value
This study contributes to the decision-making of the rapidly growing vehicle market by examining the perceptions and by providing the effects of perceived values among luxury car owners. Also, it extends the literature by developing a framework for PV dimensions on AL and BL and also incorporated the mediating role of AL.
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Kushagra Kulshreshtha, Vikas Tripathi, Naval Bajpai and Prince Dubey
This paper aims to explore surprising facets of consumer delight behavior. The study is the empirical juncture of three studies based on consumer survey on the Indian television…
Abstract
Purpose
This paper aims to explore surprising facets of consumer delight behavior. The study is the empirical juncture of three studies based on consumer survey on the Indian television market. Study 1 traces the existence of greenies in India among brownies prevailing around the globe by using the surprise-delight model. Study 2 is a pre-intervention research design confirming greenies preferences to television attributes such as screen technology, annual energy cost saving, screen resolution, screen size and free gifts. Study 3 signifies a price intervention design by allowing customers to include their preference by replacing the annual energy cost saving with price.
Design/methodology/approach
This paper is a harvest of studies based on discriminant analysis for identifying green and brown customers and a two-level conjoint analysis for identifying attributes contributing to green behavior.
Findings
The empirical generalization of a study comes out with unique findings of the greenies and brownies and their preference and attitude toward green attribution and substitution. A “preferential green shift” appeared as a vital output owing to knowledge–attitude–practice from these consecutive studies. This gap exists because of the price factor. The authors suggest the measures for improvement in product offering by targeting and positioning green products from the findings and the preferential green shift.
Research limitations/implications
Future research may focus on other segments of products such as automobiles, i.e. cars. Despite the availability of the non-probabilistic sampling technique, the probabilistic sampling technique can be used. Finally, a larger sample size could have given a better generalization of results.
Originality/value
The gap in knowledge–attitude–practice was evident. This gap was caused by the presence of “price” concern. The study revealed that heavy consumer durable buyers are aware of the benefit of green, but the reality of price cannot be ignored and finally make a purchasing decision on the basis of price criteria. Hence price is recommended as another criterion to be considered in the technology acceptance models.
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N. Mohan Das Gandhi, V. Selladurai and P. Santhi
The purpose of the paper is to illustrate an approach for developing a framework of indicators for integrating environmental protection into corporate performance. This paper also…
Abstract
Purpose
The purpose of the paper is to illustrate an approach for developing a framework of indicators for integrating environmental protection into corporate performance. This paper also highlights Green Productivity Index (GPI) of the Continuous Improvement (CI) performed in a foundry casting, which includes both economic and environmental performances.
Design/methodology/approach
In the paper data were collected from a foundry and used for developing indicators and Green Productivity Index (GPI). Mass balance concept was used for quantification of environmental indicators.
Findings
The paper finds the approach adopted will provide a clear guidance for developing indicator and GPI to various types of industries. A casting case indicates that the GPI can be used as an actionable feedback for leadership to make effective decisions.
Research limitations/implications
This research in this paper developed a framework of indicators for measuring direct environmental impact from the foundry, while indirect environmental impact due to electricity consumed has yet to be performed. Limited external validity of the indicator framework, as the analysis was performed in a single foundry.
Practical implications
The paper relies on a unique foundry data. Environmental indicators may vary, since the melting furnace used for melting metal and type of molding process used for making molds may vary from one foundry to another.
Originality/value
This paper is a holistic approach of combining theory and practical ideas to cover the scope of sustainable development. From a research perspective, it establishes a framework of indicators for the integration of environment into foundry and creates new research and application opportunities to other pollution‐intensive industries. From a practical perspective, the framework of indicators developed to this point provides a guideline of immediate applicability.
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N. Mohan Das Gandhi, V. Selladurai and P. Santhi
Modelling of sustainable development is essential, as environmental protection is regarded as a top global priority in the twenty‐first century. The basic objective of this paper…
Abstract
Purpose
Modelling of sustainable development is essential, as environmental protection is regarded as a top global priority in the twenty‐first century. The basic objective of this paper is to provide a conceptual framework, named the Four Forces model for diagnosing the process of sustainable development.
Design/methodology/approach
Michael Porter's Five Forces model serves as a starting‐point to derive the Four Forces model. The Four Forces model, which is developed based on Back Casting technique, shows the transformation process from current unsustainable development to future sustainable development through environmental degradation, greening force and greening process. These five major components are related based on cause and effect.
Findings
The paper reveals that a clear understanding of the transformation process and their integration is necessary for successful implementation of sustainable development projects, as the transformation is a continuous process. The Four Forces model is a generic and contribute towards a richer understanding of sustainable development process.
Research limitations/implications
The suggested conceptual model provides a holistic view of sustainable development and does not attempt to provide a detailed, step‐by‐step approach for implementing sustainable development in industries. This paper helps to initiate future studies in this area.
Originality/value
In line with Michael Porter's three generic competitive strategies, this study analysis various greening strategies and greening tools and also recommends the Green Productivity as a better tool for implementing sustainable development in industries. The model can be used as a framework for further development of a practical sustainable development system in industries.
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Lourden Selvamani, C. Dhilipan, G. Divyalakshmi, Jaya Lakshmi and V.B. Krishna
University-industry collaboration studies have placed greater emphasis on intrinsic motivators that drive academic researchers to pursue collaboration. This paper explores the…
Abstract
Purpose
University-industry collaboration studies have placed greater emphasis on intrinsic motivators that drive academic researchers to pursue collaboration. This paper explores the relationship between spiritual motivation and collaboration intentions mediated the antecedents of university-level collaboration through theories of self-determination and planned behaviour. This study was conducted to validate the proposed relationship between spirituality and academic researchers in the field of engineering affiliated with higher educational institutions in India.
Design/methodology/approach
This study surveyed 242 participants and utilised structural equation modelling. Research has found that the beneficial relationship between spiritual motivation and collaboration intentions is mediated by attitudes and perceived behavioural control. This study represents a quantitative investigation within the realm of university-industry collaboration, which aims to document the ways in which spiritual motivation can augment collaboration with industry. The study employs self-determination theory and the theory of planned behaviour to elucidate the underlying mechanism to support entrepreneurial debate.
Findings
This study identified attitude and perceived behavioural control as mediators in the relationship between spiritual motivation and collaboration intentions.
Originality/value
The results of this study provide additional support for existing theories and present a diverse perspective on the intrinsic motivation of academic researchers to adopt UIC.
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The purpose of this paper is to examine whether any differences exist between high- and low/middle-income Generation Y luxury consumers in terms of their service quality…
Abstract
Purpose
The purpose of this paper is to examine whether any differences exist between high- and low/middle-income Generation Y luxury consumers in terms of their service quality perceptions on luxury fashion brands’ own official e-commerce sites.
Design/methodology/approach
This study focused on actual luxury consumers who purchased luxury fashion items from luxury fashion brands’ e-commerce sites. An online survey asked participants to evaluate their perceptions of e-service attributes available on luxury fashion brands’ own official e-commerce sites based on their experience with the site. A total of 123 usable respondents obtained.
Findings
Of the nine e-service quality dimensions identified, efficiency and web appearance were significant dimensions affecting high-income Generation Y luxury fashion consumers’ overall e-satisfaction. For low/middle-income Generation Y luxury fashion consumers, order/delivery management, personalization and trust were crucial factors that affected overall e-satisfaction.
Originality/value
Despite the growth of luxury e-commerce sales and the increasing interest in luxury consumption by consumers from a variety of demographic groups, little research has focused on how luxury consumers perceive luxury brands’ own official e-commerce site and how luxury fashion brands develop their own e-commerce sites to meet demographically dissimilar customers’ necessities. The findings of the study provide valuable practical implications to luxury fashion brands by proving that luxury consumers are unalike and that their perceptions on e-service quality are dissimilar based on different income levels.
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Angelo Bonfanti, Vania Vigolo, Jackie Douglas and Claudio Baccarani
The purpose of this paper is to profile wayfinders into homogeneous sub-groups according to their wayfinding ability, and to investigate the differences between the clusters…
Abstract
Purpose
The purpose of this paper is to profile wayfinders into homogeneous sub-groups according to their wayfinding ability, and to investigate the differences between the clusters identified and their evaluations of satisfaction.
Design/methodology/approach
This study uses survey data collected in a hospital in the Northern part of Italy. The survey questionnaire assessed the participants’ self-estimation of wayfinding ability in terms of wayfinding competence, wayfinding strategy and wayfinding anxiety, as well as the wayfinder’s satisfaction.
Findings
The findings propose that three factors, namely, individual orientation skills, confidence in servicescape elements and anxiety control, contribute to defining wayfinding ability. Based on these factors, cluster analysis reveals three profiles of wayfinders, as follows: the Easy Goings, the Do-it-yourselves and the Insecures. Group differentiation comes from wayfinding ability and customer satisfaction levels.
Research limitations/implications
The results of this study advance the segmentation literature by analyzing different types of wayfinding ability that can lead to different satisfaction levels.
Practical implications
These findings will help service managers improve servicescape design and help them formulate effective targeting strategies.
Originality/value
While previous research outlined the importance of some factors such as gender differences, familiarity with the service environment and cognitive approaches, this study recommends the examination of the profile of visitors to the service setting to allow them to find their way more effectively.
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Iman Naderi and Eric Van Steenburg
This research aims to shed greater light on millennials’ green behavior by examining four psychographic variables (selfless altruism, frugality, risk aversion, and time…
Abstract
Purpose
This research aims to shed greater light on millennials’ green behavior by examining four psychographic variables (selfless altruism, frugality, risk aversion, and time orientation) that may be relevant to millennials’ motives to engage in environmental activities.
Design/methodology/approach
Data were collected from a sample of younger millennials (n = 276; age = 18 to 30) using a self-administered questionnaire. The data were then analyzed using structural equation modeling (SEM) technique.
Findings
Overall, the results of the study reveal that rational and self-oriented rather than emotional and others-oriented motives lead millennials to act pro-environmentally.
Practical implications
The findings of this study have implications for environmental advocates, policymakers and green marketers. For instance, the findings suggest that environmental regulators and lawmakers should continue their efforts to provide economic incentives to encourage pro-environmental purchases among millennials. Additionally, marketers of green products may pursue self-directed targeting strategies in promoting green products among millennials.
Originality/value
Millennials grasp the environmental consequences of their actions and have the education, motivation and social awareness to participate in the green movement. However, they have not truly begun to fully integrate their beliefs and actions. The present study is an initial attempt to address this issue by investigating various psychological factors that are relevant to the millennials’ core behavioral motives.
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Ehsan Tashakori and Yaser Sobhanifard
This study aims to comprehensively analyze the intersection of technology management and innovation management amidst the fourth industrial revolution, uncovering evolving trends…
Abstract
Purpose
This study aims to comprehensively analyze the intersection of technology management and innovation management amidst the fourth industrial revolution, uncovering evolving trends and influential contributors.
Design/methodology/approach
Using the Bibliometrix R-package, this pioneering research conducts a bibliometric analysis to delve into innovation and technology management literature, quantifying scholarly output and identifying thematic breakthroughs.
Findings
The study reveals quantitative insights into the progression of innovation and technology management research, offering guidance on evolving trends, thematic breakthroughs and influential contributors.
Practical implications
The findings offer valuable insights for practitioners and managers, guiding them through emerging trends and recommending a dual focus on fundamental principles and emerging areas for strategic decision-making.
Social implications
By fostering active engagement with evolving trends, this research contributes to the ongoing technology and innovation management discourse, potentially leading to societal benefits and advancements.
Originality/value
This study pioneers an in-depth bibliometric analysis at the intersection of innovation and technology management, offering unique insights and quantitative assessments of scholarly output and thematic trends, thus adding significant value to the existing literature.
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Ritika Bhatia, Anil K. Bhat and Jyoti Tikoria
This study aims to understand the lapse behavior of life insurance policyholders. Despite being accessible for nearly two centuries, only a small fraction of individuals purchase…
Abstract
Purpose
This study aims to understand the lapse behavior of life insurance policyholders. Despite being accessible for nearly two centuries, only a small fraction of individuals purchase such policies and many of those who do let them lapse. The belief hypothesis model (BHM) is introduced to elucidate the correlation between policyholders' beliefs and their decisions regarding life insurance lapses.
Design/methodology/approach
BHM establishes a comprehensive linkage between core beliefs, external data and the lapse behavior exhibited by policyholders. To derive policyholders’ core beliefs about life insurance lapses, the authors conducted a semistructured, in-depth interview with 42 policyholders and 11 insurance advisors, using a grounded theory approach with zero-order, first-order and second-order coding.
Findings
The study's findings reveal that policy lapsation is influenced by various factors such as policyholders' beliefs about life insurance, process-related attitudes, trust in insurers and advisors and personal financial viewpoints. Policyholders who consider life insurance unnecessary or misunderstand its purpose are likelier to lapse their policies. Cumbersome documentation processes and technical issues also contribute to policy lapsation, emphasizing the significance of simplified procedures. Trust in insurers and advisors, personal financial literacy and payment preferences influence policy lapsation.
Practical implications
The findings of this research can be practically applied by companies to improve customer retention and by regulatory bodies to encourage policyholders to honor their insurance commitments.
Originality/value
Distinguishing itself from conventional hypotheses-driven and factor-centric models, BHM integrates consumer beliefs, thus enriching comprehension and decision-making insights.
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