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This paper aims to provide an understanding of how brands acquire meanings in a historical context. It examines the politico-economic environment that led to emergence of khadi in India.

The paper uses historical data to examine political economy of khadi. The author uses both written text and visuals for data collection and analysis.

It elucidates how the significance of khadi changed from being a mere cloth to a product of self-sufficiency and national importance in India’s freedom movement. This work is based on the analysis of Gandhian activities, especially consumption of khadi and usage of spinning wheel, during Indian freedom movement. The work analyzes the evolution of khadi in its historical, social and political context in colonial India. This paper reveals how and why brands acquire certain historical meanings.

The paper is developed in colonial India.

This paper examines the role of institutions, social and political movements in the creation, development and nurturing of a brand and its meanings.

The frequent occurrence of stonethrowing by Palestinian boys presents a dilemma pulling activists in disparate directions, provoking contested interpretations of this tactic and forcing international human rights workers (HRWers) to weigh their relative commitments to nonviolence, noninterference, and solidarity with Palestinians. In tactical discussions, local activists and HRWers often frame stonethrowing by referencing historical nonviolent templates, sometimes to legitimize “limited violence” and sometimes to condemn it. Building from fieldwork and interviews, I argue that memory templates serve as master frames that aid in interpreting protest actions, perhaps especially in settings where heterogeneous teams of international activists seek common frames of reference as they negotiate a developing praxis in a new context. Nevertheless, these templates were sometimes constructed through highly selective readings of the multilayered discourse and complex biographies of such figures as Gandhi and King. While the “hermeneutic circle” anticipates such selective readings, I argue that even the multivocal, sometimes contradictory, Gandhi and King texts can be remembered and applied in patterns that appear co-optive to the opposing camps of principled and pragmatic nonviolent adherents. Grounded in HRWer deliberations in the field, the core theoretical contribution of this paper maps out discursive strategies activists employ as they leverage memory templates in tactical debates.

The Gandhian-Vedic approach to development is synonymous with the advancement of spiritual agency. It emancipates society by trying to raise people's interconnectedness with nature, mitigating capitalism's hegemony of consumerism on people's psyche and hence reducing the chances of individuals perpetuating the cycle of exploitation by adhering to capitalist norms. That is, the Gandhian-Vedic approach to discursive accountability minimises the risk of circularity in the dialectics of contradictions, which occurs when consenting behaviour replaces existing contradictions with another set of contradictions. It enables the actor to step off capitalism's treadmill of materialism and exploitation by centralising spiritual development. Its spiritual revolution involves caring for the whole whilst engaging with social structures. Here the Gandhian-Vedic logic is extended to emancipatory accounting by developing accounting as a discursive risk assessment tool that minimises the fragmentation of time and space aspects of performance. Its holistic representation of performance could change perceptions about interconnectedness between an individual's behaviour, nature and society. It is the antithesis of conventional accounting's prioritisation of private interest over responsibility for the whole.

Building on the contributions of chaos and complexity theories, this paper aims to conceptualize how the leadership of Mahatma Gandhi, Martin Luther King and Nelson Mandela were able to transform chaos (randomness) into order (integration). More specifically, it aims to identify the qualities by which such leadership worked in the context of conflict and cultural confrontations, which is, leading at the edge of chaos.

This research follows a qualitative approach in data collection and analysis; it narrates and analyses biographic data as well as literature about these three prominent leaders. Common qualities of these leaders are explored in-depth, discussed and linked.

Success in leading at the edge of chaos was attributed to the following leadership qualities: vision, non-violence and tolerance. This paper conceptualizes Gandhi, King and Mandela's embodiment of these qualities in transforming difference and disagreement to unity and how they inspired and developed their societies at home and all over the world. This paper concludes with the following results: Dr King, Gandhi and Mandela were visionary leaders; the three leaders had a vision about the future of freedom, equality and peace. More importantly, they were able to hearts and minds, and convey their visions to followers and to society at large. They struggled to achieve their goals non-violently, but knew that violence could destroy society due to unbalanced power structures. In the fight for their people's emancipation/freedom, they avoided ethnic, racial and religious discrimination. The three leaders were politically, culturally and socially tolerant.

By identifying their leadership qualities and analyzing their leadership mechanisms, this paper stresses the necessity of the emergence and preservation of leadership as exhibited by King, Gandhi, Mandela and many other influential leaders. Leaders, committed to enrichment and sustainability of cultural diversity and nurturing of tolerance, can play a role in unifying nations. Practically put, today’s leaders need to rethink their strategies, by taking into consideration what Gandhi, King and Mandela have contributed to leadership in dealing with cultural diversity and conflict. Furthermore, leaders must extend the applicability of such leadership to include the ending of violence in every facet of people's lives, and work publicly to overcome the challenges encountering human kind such as nuclear weapons, war, poverty, racism, global warming, drugs, religious bigotry and violence of any kind. That is, today's leaders need to lead at the edge of chaos due to the ongoing conflicts around the globe.

This paper uniquely conceptualizes leadership qualities by analyzing and comparing literature and biographical data of the above-mentioned leaders. The study also contributes to the existing literature on leadership using an interdisciplinary approach by proving the mechanisms by which leadership transforms chaos into order within the context of cultural diversity and confrontation, where studies are rare. This research contributes to the theory of leaderships at three levels. First, it offers an interdisciplinary theory on leadership qualities by linking these qualities with chaos and complexity theories. Second, unlike the majority of literature which views leadership from a business or public leadership perspective, this research provides a new perspective of leadership for cultural diversity. Third, it highlights the role models of three exemplary leaders for each of whom previous literature is lacking.

This chapter examines the contributions that the Indian political leader and educator, Mahatma Gandhi (1869–1948) can make to the United Nations Educational, Scientific and Cultural Organization (UNESCO) led practice of Global Citizenship Education (GCE) and a sustainable world. It discusses issues related to the cognitive, socio-emotional, and behavioural dimensions of learning to know, learning to be, and learning to do involving a critical analysis of what it means to be and become an active citizen. This work expands on a long-term study on selected thinkers that suggests that there are political implications of taking action based on values, such as, peace and non-violence. Challenges often emerge when one takes action in real-world politics, and there are merits in studying the modes of creativity displayed by actors who are embroiled in these successes and challenges. Among the examples of such thinkers is Gandhi, the leader of one of the largest non-violent mass movements in the recent history of India with a significant influence abroad. As discussed in this chapter, a critical engagement with studies on the patterns of living of people and communities across Western/non-Western diasporas that are based on values, such as peace and non-violence, can help develop intercultural understandings and enhance education for citizenship. The chapter examines value-creating global citizenship education as a pedagogical approach to learning that has been developed as an outcome of studies on Gandhi and other Asian thinkers.

The aim of the present paper is to deal with a conceptual category. The basic purpose of this paper is to lay bare the meaning and implications of Gandhian dialectics.

The analysis of the paper is somewhat abstract and depends on the metaphysical approach that deals with philosophical issues.

Gandhian dialectics can be interpreted in at least six different senses, and in many ways, is found to be well comparable with many aspects of dialectics that are used in the contemporary Marxist political economy.

Never before the concept of Gandhian dialectics has been elaborated by any researcher. Gandhian political economy applies implicitly the dialectical method in the analysis of social interactions and change.

The purpose of this paper is to examine some of the problems associated with the prevailing rhetoric in corporate communication. It proposes the consideration of nonviolent rhetorical approaches.

This paper explains corporate communication's affinity for aggressive, militaristic language in terms of constraint of time, and expediency and efficiency of standardized communication strategies designed for large‐scale effectiveness. However, such communication strategies run the risk of dehumanizing the intended targets, distancing the individuals, and compromising socially responsible corporate behavior. The recent corporate scandals of unprecedented scale, occurring in spite of vast improvements in communication theory and technology, have highlighted the need for alternative approaches to corporate communication. Further, it examines the prerequisites that must exist for corporate communication based on nonviolent rhetoric to be effective. The conditions that must be present in the environment, in the corporation or its agent, and in the method of communication, for nonviolent rhetoric to prove effective are discussed.

Corporations seek to establish and modify relationships by influencing stakeholder beliefs, values, expectations and needs. Corporate rhetorical success is reflected in enhanced reputation and respectability, which in turn has significant economic consequences. To achieve these ends, corporations expend considerable effort on communication to educate, entertain and inform their stakeholders. Yet, scholars have generally neglected to study role of rhetoric and language in public relations.

This paper would be of value to researchers and practitioners, in the fields of corporate communication, organizational communication, public relations, and strategic management, seeking to promote, practice or otherwise influence socially responsible corporate behavior.

The global society, today, is under serious stress. Among other things, this stress follows from a continuous breakdown of the rules of the game whereby one or two super‐powers have been trying to maintain their hegemony in different parts of the world. As a result, expenditure on armaments and means of human destruction has been mounting. It is estimated that the expenditure on the military in 1978 was 412 billion US dollars. Since then it has accelerated much faster. There is now such a large stockpile of destructive atomic weapons that it can destroy industrial civilisation — the creator of this stockpile — in a matter of hours.

The purpose of this paper is to question the effectiveness of violence, armed rebellion in this case, as a means to topple oppressors. It takes the Syrian armed rebellion as a case study.

This paper empirically examines arguments about nonviolent actions and their effectiveness and how violent action harmed the Syrian revolution. The paper adopts the Syrian revolution as a case study.

The paper finds that the shift from nonviolent to violent action harmed the revolution. However, the Syrian case remains hypothetical because the uprising tuned violent already in late 2011. Nevertheless, based on statistical and academic observations the paper finds that the impact of the militarization has been destructive without fulfilling the uprising's goals.

Because the Syrian conflict is a recent one, still ongoing, and there is a time lag in the publication of academic papers and books, this paper necessarily draws on newspaper articles and online sources in presenting the case study.

The paper looks at the developments of the Syrian conflict from a different angle than the mainstream narratives. Furthermore, it contributes to the field of nonviolence studies by investigating the new Syrian case, which has not been well-systematically researched from this perspective.

Reliability assessment does require an effective structural modelling approach for systems, in general and manufacturing systems are no exception. This paper aims to develop it for large manufacturing systems using graph models, a systems approach.

Structural graph models for reliability at various hierarchical levels are developed by considering a CNC cam shaft grinding machine. The system reliability expression is obtained by converting the reliability graphs into equivalent matrices, which helps to evaluate and analyse system.

Using the obtained reliability expressions at various hierarchical levels of the system, it is possible not only to evaluate its reliability from structure point of view but also to identify weak structural elements from reliability point of view.

The approach can be extended to include the influence of other parameters, such as human, component and environment, etc., on the system reliability.

The approach helps to design and develop manufacturing systems from reliability consideration by assessing their possible alternatives among these.

The suggested methodology is useful for reliability evaluation of large and complex manufacturing systems.