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Article
Publication date: 12 June 2024

Ana Maria Kaiser Cardoso, Osiris Canciglieri Junior and Guilherme Brittes Benitez

This paper aims to deepen the understanding of the service design concept by critically analyzing the existing servitization literature. The paper’s main purpose is to structure…

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Abstract

Purpose

This paper aims to deepen the understanding of the service design concept by critically analyzing the existing servitization literature. The paper’s main purpose is to structure service design and offer a clear understanding of how it should be applied.

Design/methodology/approach

A systematic literature review was conducted within servitization literature to understand the evolution of the service design concept. The authors use service design pillars (i.e. user-centered, co-creative, sequencing, evidencing and holistic) as a theoretical framework to explain how service design should be effectively incorporated into the servitization journey.

Findings

The findings expose a discordant interpretation of the pillars underpinning service design, revealing a paradoxical comprehension that jeopardizes its practical advancement within the servitization literature. The authors propose that service design should first be seen holistically, then target user-centered practices for sequencing service development steps, and finally, co-creating with partners to make the service evident to users. Furthermore, the authors contextualize service design within contemporary and traditional service-related issues such as servitization innovation, customer experience, service-dominant logic, service ecosystems and digital transformation.

Originality/value

This research pinpoints the service design concept’s shortcomings in the servitization literature. The study promotes a critical reflection on the service design concept and its current application, providing avenues for future research.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 9
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 15 December 2022

Marta Gomes Francisco, Osiris Canciglieri Junior and Angelo Marcio Oliveira Santanna

The Design For Six Sigma (DFSS) methodology is one of the most important to achieving excellence in an organization’s product development process. This paper aims to propose a…

385

Abstract

Purpose

The Design For Six Sigma (DFSS) methodology is one of the most important to achieving excellence in an organization’s product development process. This paper aims to propose a roadmap for product development based on the DFSS for the consumer durables manufacturing industries. The proposed roadmap presents a systematic approach to the phases of the product development process, integrating the statistical techniques and quality tools that should be used in each phase.

Design/methodology/approach

This study presents a detailed roadmap for product development, which was built by identifying gaps in the DFSS methods, based on previous studies on the subject. In this step, the opportunities are provided in all phases from creation to discontinuation of the product in the market. In addition, the roadmap presented was validated by team of stakeholders in the product development process of different industrial companies.

Findings

The proposed roadmap for the product development process based on six sigma design suggests a visual tool with sequential steps and techniques that allow you to follow the evolution of the development process from idea conception until the product is discontinued in the market. Identifying the priorities of organizations, especially the consumer, regarding the quality and reliability of the product.

Practical implications

The roadmap seeks to facilitate an understanding of the important stages of the product development process and to provide an approach to improving and optimizing the product before the manufacturing process step through the principles of DFSS methodology. This research provides a guide step by step to apply statistical techniques and quality tools in the product development process to achieve high quality and six sigma level in the manufacturing process.

Originality/value

The proposed roadmap of this research combines design for sigma and product development concepts, covering a wide spectrum of relevant activities that include the product development process, the application of statistical techniques and the design of high-quality durable consumer goods to match manufacturing technologies.

Details

International Journal of Lean Six Sigma, vol. 14 no. 5
Type: Research Article
ISSN: 2040-4166

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Article
Publication date: 24 January 2020

Marta Gomes Francisco, Osiris Canciglieri Junior and Ângelo Márcio Oliveira Sant’Anna

This paper aims to present a systematic review of design for six sigma (DFSS) methods applicable to the product development process (PDP) of durables goods and identify a research…

1197

Abstract

Purpose

This paper aims to present a systematic review of design for six sigma (DFSS) methods applicable to the product development process (PDP) of durables goods and identify a research opportunity on the subject proposing integration of DFSS and a reference model for the PDP. In this way, through the analysis of the theoretical references identified in the scientific databases, it was possible to propose a conceptual model for the PDP oriented to the DFSS.

Design/methodology/approach

This paper is based on the theoretical framework presented in peer-reviewed scientific research papers during the period 2000 to 2018 on the theme DFSS applied in the PDP, as well as such as the product development tools/techniques and statistics addressed. By means of key words defined by the acronyms of DFSS methods (DMADOV, ICOV, DMEDI, IDOV, DDOV, PIDOV, DMADIC, DCCDI, DMADV, IDDOV, CDOV and DCOV), DFSS and the acronym DFSS. Applying Boolean expression during the conduction of the searches through the scientific evidence at the Brazilian scientific database platform (Capes database). This database platform is maintained by coordination for the improvement of higher education personnel, which including Emerald Insight (Emerald), Scopus (Elsevier), Science Direct, SpringerLink, Taylor Francis, Scielo (Web of Science), Wiley Online Library, Web of Science (Clarivate Analytics), etc. It was obtained, by means of the searches, 269 papers related to subject DFSS, of which 18 papers had been critically selected for the composition of a conceptual model for the process of development of product guided to the DFSS.

Findings

This study presents a review of the literature (systematic review and content analysis) on DFSS and its effectiveness for the PDP. The DFSS methodology is disseminated in the scientific literature through a variety of methods that are often mistaken for the six sigma methodology – DMAIC, which is directed toward process improvement. The PDP integrated with the DFSS concepts contributes to eliminating possible failures during the design of a new product, directing to reduce costs and improve the quality of the product and process.

Practical implications

This paper presents a literature review that guided to a proposal of a preliminary conceptual model DFSS focused on the process of product development with the purpose of being a friendly model that meets the dynamics of the organizations and the expectations of the consumers.

Originality/value

Through the systematic review and content analysis, it was possible to observe that the DFSS methods applied to product development are not related to the PDP reference models available in the literature. In this way, the fusion of the concepts of the DFSS methods and PDP reference models for the construction and proposition of a preliminary conceptual model DFSS oriented to the process of product development intends to contribute in the development of new products with the reduction of time, reduction of the cost, competitive price and consumer satisfaction.

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