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Article
Publication date: 28 October 1994

O. Homer Erekson, Orie L. Loucks and Charles Aldag

There has been a paradigm shift in business’ approach with respect to environmental responsibility. This change has resulted in a realization that profitability, consumer…

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Abstract

There has been a paradigm shift in business’ approach with respect to environmental responsibility. This change has resulted in a realization that profitability, consumer acceptance, and competitiveness can be advanced by pursuing sustainable initiatives in business practice. Sustainable business operations require effective leadership throughout the organization and cross‐functional business processes.

Details

American Journal of Business, vol. 9 no. 2
Type: Research Article
ISSN: 1935-519X

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