The purpose of this study is to assess the presence of deceptive advertising practices in wine retailers’ e-mails and, if identified, to analyze the extent and content of these…
Abstract
Purpose
The purpose of this study is to assess the presence of deceptive advertising practices in wine retailers’ e-mails and, if identified, to analyze the extent and content of these deceptive advertisements.
Design/methodology/approach
The study follows an observational research design to examine the accuracy of two claims that were made in 258 marketing e-mails from two major wine retailers in New Jersey, USA: (1) that all wines have 90+ scores; and (2) that these wines are offered at a deeply discounted price.
Findings
The study found that only 3.9% of cases accurately supported both major claims made: the wines having 90+ scores and being offered at a discounted price. Both claims were inaccurate in 64.7% of cases. Nearly half (49.3%) of the advertised wines had concealed critic’s scores below 90 points. Recipients were told they could save 37.2% by purchasing from the advertising retailer, but they could have actually saved 12.7% more by buying the wines elsewhere.
Research limitations/implications
The study’s limitations include the small sample size. Variations between different wine retailers and their advertising practices require further investigation.
Practical implications
Advertised discounts and scores may be inaccurate or incomplete, causing consumer confusion and disappointment, erosion of wine advertisements’ as well as wine retailers’ and wine experts’ credibility.
Social implications
Deceptive advertising can erode consumer trust and lead to unfair practices. Consumers may make purchasing decisions based on misleading information. Deceptive practices create an uneven playing field, giving businesses that engage in them an unfair advantage, hindering market transparency and ethical businesses. Policymakers should develop regulations to protect consumers and ensure fair competition.
Originality/value
An investigation of deceptive advertising practices in the wine industry has not been done before. This exploratory study contributes to consumer awareness and highlights the importance of truthful and transparent marketing practices.
Details
Keywords
Mudofir Mudofir, Septin Puji Astuti, Nurwulan Purnasari, Sabariyanto Sabariyanto, Komali Yenneti and Deinsam Dan Ogan
The purpose of this research is to analyse the development and implementation of waste-to-energy (WtE) power plants as a strategy to manage municipal solid waste (MSW) in…
Abstract
Purpose
The purpose of this research is to analyse the development and implementation of waste-to-energy (WtE) power plants as a strategy to manage municipal solid waste (MSW) in Indonesia. It aims to identify key determinants for the successful adoption of WtE technology in developing countries, focusing on the Benowo WtE power plant, Indonesia’s first large-scale WtE project.
Design/methodology/approach
This study reviews the development of the Benowo WtE power plant, examining political, regulatory and financial factors influencing its implementation. It analyses the roles of national and local government institutions, highlighting critical elements for the successful deployment of WtE projects in a developing country context.
Findings
The review shows that the success of WtE projects in Indonesia is significantly influenced by strong local government commitment, supported by political, financial and regulatory backing from the national government. The Benowo WtE power plant’s development demonstrates that with adequate support, WtE can be a viable solution for managing MSW and generating energy in developing countries. The study also identifies barriers to broader WtE adoption in similar contexts.
Research limitations/implications
The study is limited to 12 WtE projects in Indonesia, with in-depth analysis focused on a single case, potentially overlooking challenges and opportunities in other regions. Furthermore, the study does not include an economic analysis, such as a feasibility assessment. Future research could expand to multiple WtE projects and incorporate primary data collection to provide more comprehensive findings, including feasibility studies of each project.
Practical implications
The findings provide practical guidance for policymakers and stakeholders in developing countries, identifying critical areas for successful WtE deployment and offering a blueprint based on the Benowo WtE power plant.
Social implications
Implementing WtE projects can improve waste management, reduce pollution, enhance public health, create jobs and stimulate local economies. The study underscores the importance of government and community collaboration in addressing environmental challenges and fostering shared responsibility.
Originality/value
This research offers novel insights into WtE technology development in a developing country, specifically focusing on Indonesia’s first large-scale WtE power plant. By analysing the Benowo WtE power plant, the study provides valuable lessons and strategies for other developing nations aiming to adopt WtE solutions for MSW management, emphasising the critical role of government support.