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Article
Publication date: 1 January 1992

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000636. When citing the…

102

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000636. When citing the article, please cite: W.B. Lai, J.Y. Huang, Graham Hooley, Jim Lynch, Oliver Yau, (1992), “Effective Marketing in Taiwan: Profiles of the Top Performers”, European Journal of Marketing, Vol. 26 Iss: 3, pp. 5 - 17.

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Asia Pacific International Journal of Marketing, vol. 4 no. 1
Type: Research Article
ISSN: 0954-7517

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Article
Publication date: 1 January 1991

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569110137735. When citing the…

111

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569110137735. When citing the article, please cite: Robert Chan, Y.K. Chan, Oliver H.M. Yau, (1991), “Selecting a Broker or a Brokerage Firm: Segmentation of Investors in the Hong Kong Stock Market”, European Journal of Marketing, Vol. 25 Iss: 10, pp. 17 - 28.

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Asia Pacific International Journal of Marketing, vol. 3 no. 1
Type: Research Article
ISSN: 0954-7517

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Article
Publication date: 1 February 1990

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569010137745. When citing the…

143

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569010137745. When citing the article, please cite: Eleanor Chan, Oliver H.M. Yau, Robert Chan, (1990), “Consumer Sentiment in Australia: A Replication and Cross-national Comparison”, European Journal of Marketing, Vol. 24 Iss: 10, pp. 44 - 58.

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Asia Pacific International Journal of Marketing, vol. 2 no. 2
Type: Research Article
ISSN: 0954-7517

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Article
Publication date: 1 March 1992

W.B. Lai, J.Y. Huang, Graham Hooley, Jim Lynch and Oliver Yau

Seeks to identify the top performing companies in Taiwan andexamine the contribution that marketing has made to their performance.Findings of the study reveal that organizations…

782

Abstract

Seeks to identify the top performing companies in Taiwan and examine the contribution that marketing has made to their performance. Findings of the study reveal that organizations moving from a production and selling orientation to a marketing approach will be more effective.

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European Journal of Marketing, vol. 26 no. 3
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 October 1990

Eleanor Chan, Oliver H.M. Yau and Robert Chan

The recent development of the Consumer Sentiment Scale has provokeda need for international comparison. Consumer sentiment towardsmarketing in Australia is compared with that in…

518

Abstract

The recent development of the Consumer Sentiment Scale has provoked a need for international comparison. Consumer sentiment towards marketing in Australia is compared with that in Hong Kong and the cultural explanations for the major differences are presented.

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European Journal of Marketing, vol. 24 no. 10
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 February 1990

Oliver H.M. Yau and Thomas Wong

Professional accounting bodies in most English‐speaking countrieshave recently relaxed advertising restrictions to varying degrees.However, profession accountants are only allowed…

750

Abstract

Professional accounting bodies in most English‐speaking countries have recently relaxed advertising restrictions to varying degrees. However, profession accountants are only allowed to place advertisements when seeking staff, acting on behalf of a client or acting as a fiduciary. This article therefore seeks to find out how CPA firms in Hong Kong perceive the concept of advertising and marketing and the effects of advertising and marketing of their services on professional ethics. Eighty successful personal interviews were conducted to collect the necessary data. Findings indicated that most CPA firms did not agree to relaxation of the restriction on advertising and promotion, which they believed would lead to poor company image.

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European Journal of Marketing, vol. 24 no. 2
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 April 1990

Janet R. McColl‐Kennedy, Oliver H.M. Yau and Geoffrey C. Kiel

Numerous studies have made it clear that many businesses, both inAustralia and overseas, have not yet adopted a marketing plan as a basicoperational tool. A mail study was…

529

Abstract

Numerous studies have made it clear that many businesses, both in Australia and overseas, have not yet adopted a marketing plan as a basic operational tool. A mail study was conducted to survey the use of marketing plans in different types of Australian companies. Analysis of the survey results indicated that: (1) the prime responsibility for preparing and approving marketing plans varies between company type, (2) the time period of marketing plans varies between company type, (3) companies with high sales turnovers tend to incorporate a longer time horizon into their marketing plan, (4) no relationship was found between awareness and usage levels of planning tools and company type, and (5) companies with high sales turnovers have an average level of awareness and use of planning tools. Recommendations are made based on these findings.

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Marketing Intelligence & Planning, vol. 8 no. 4
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 1 October 2000

Oliver H.M. Yau, Peter R. McFetridge, Raymond P.M. Chow, Jenny S.Y. Lee, Leo Y.M. Sin and Alan C.B. Tse

Marketing academics and practitioners have been examining the relationship between relationship marketing orientation (RMO) and business performance and yet, to date, there has…

10561

Abstract

Marketing academics and practitioners have been examining the relationship between relationship marketing orientation (RMO) and business performance and yet, to date, there has been no systematic analysis of its effect on a business’s performance across various industries. This paper compares RMO with market orientation (MO) in terms of their impact on firms’ business performance, with particular interest in three industries. It first reviews the concept of relationship marketing and its relationship with business performance, leading to the development of two hypotheses. Next, a measurement scale was used to capture the dimensions of RMO. The reliability and validity of the scale were briefly described to provide readers the background for data analysis. Then several stepwise regression analyses were performed to test the hypotheses. Results indicated that the hypotheses received support, suggesting that RMO is for every industry with particular importance in the manufacturing industry.

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European Journal of Marketing, vol. 34 no. 9/10
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 August 2010

Raymond P.M. Chow and Oliver H.M. Yau

This paper seeks to develop a business model depicting the relationship between harmony, cooperation, and international joint ventures (IJV) performance.

1868

Abstract

Purpose

This paper seeks to develop a business model depicting the relationship between harmony, cooperation, and international joint ventures (IJV) performance.

Design/methodology/approach

The paper takes the form of a quantitative empirical study with the aim of making a contribution to the knowledge of the effects of harmony and cooperation on IJV performance. An interviewer‐administered questionnaire survey method was used for data collection.

Findings

The business model supports the proposed existence that harmony has both direct and indirect effects on IJV performance. While interorganizational harmony directly affects the performance of the company, it promotes cooperation and in turn enhances performance.

Research limitations/implications

Owing to the exploratory nature of this study, the findings are indicative rather than conclusive. Future studies should be conducted to examine the validity and generalizability of this model in other cultural contexts.

Practical implications

This study provides empirical support for the importance of harmony and cooperation in conducting business in China, and it has significant implications for international marketers. When formulating new venture strategies in the greater China market, the model developed in this study can help to gauge the degrees of harmony and cooperation held by IJV partners.

Originality/value

This study demonstrates and validates the importance of harmony and cooperation in business ventures in general and in the Chinese business environment in particular. This study also signals that there are important implications for future research in emerging or transitional economies.

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Cross Cultural Management: An International Journal, vol. 17 no. 3
Type: Research Article
ISSN: 1352-7606

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Article
Publication date: 1 May 1988

Oliver H. M. Yau

Chinese cultural values are classified according to Kluckhohn and Strodbeck's taxonomy, and potential marketing implications for each cultural value dimension presented. The…

10814

Abstract

Chinese cultural values are classified according to Kluckhohn and Strodbeck's taxonomy, and potential marketing implications for each cultural value dimension presented. The implications include those relating to brand loyalty, gift‐giving behaviour, consumer satisfaction, consumer complaint behaviour and promotion activities. It is also concluded that Chinese cultural values could be an effective basis for market segmentation.

Details

European Journal of Marketing, vol. 22 no. 5
Type: Research Article
ISSN: 0309-0566

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