Search results

The study reported in this article aims to examine the effects of national versus store brands on consumer evaluation of a garment, taking into account the intended product usage situation (for everyday use versus for a special occasion) as well as price (regular versus discount), type of store (department versus boutique), and store image (lower‐class versus upper‐class).

An experiment was conducted with 127 Canadian adult consumers where the above variables were manipulated by means of short vignettes presenting a to‐be‐evaluated branded shirt.

The results of the experimental study showed that consumer evaluations of store brands and national brands were influenced by the joint effects of store image and intended usage situation.

Retailers in upper‐class retail clothing stores willing to promote their store brands should emphasize in their communication programs buying contexts in which an item is needed for some special event (e.g. a wedding anniversary) because this appears to correspond to situations where store brands are best valued. Retailers in lower‐class stores should rather promote their store brands by stressing the good quality of their clothes in day‐to‐day usage situations. As for national brands of clothing, emphasizing the satisfaction guarantee that comes automatically with well‐established brands would seem to be the best communication strategy.

The paper shows the influence of store image on consumer evaluations of garments.

The purpose of this paper is to determine the future of the tourism industry in Haiti. More specifically, the paper answers the following question: will Haiti be able to reclaim a positive image and leading position in the Caribbean as a tourist destination?

Within the paradigm of theory building and exploratory approach, this conceptual study is based on a narrative literature review.

The turning point in the development of the tourism industry in Haiti has been the 2010 earthquake which has triggered a will to provide quality products and service specifically in the hospitality sector, the most dynamic sector of the tourism industry. With the diaspora, Haiti has the potential to reclaim a positive image and a leading position in the Caribbean. That said, before performing at this level, the destination must first and foremost contribute to the wellbeing of its people as a sine qua non condition for the success of its tourism industry.

The findings of this research may help potential investors to decide whether or not they want to invest in Haiti. The findings of the paper may also assist the DMO in its branding and marketing strategy.

The alleviation of poverty using tourism as a tool in a post-colonial, post-conflict and post-disaster context should be analysed, understood and approached from a human aspect point of view and perspective. Resilience is what better describes the tourism industry and the locals in Haiti. The locals are neither passive nor powerless.

This paper aims to analyze the conceptions that underlie the notion of “sustainable food” of different social actors based on a study focused on promoting sustainable food strategies on university campuses.

The research incorporates the views of various actors linked to a sustainable food project on the campuses of the National Autonomous University of Mexico (Universidad Nacional Autónoma de México), which is one of the most important universities in Latin America. The study includes a literature review on food sustainability strategies on university campuses and implemented sustainable food programmes in 100 universities worldwide. It also incorporates semistructured interviews and discussion groups conducted with consumers of the university community, 60 smallholder farmers and managers of 23 alternative food networks in Mexico City.

This research evidence the diversity of meanings and perspectives associated with food sustainability and a generalized emphasis on its environmental dimensions, although environmental problems tend to be partially understood. It also highlights the priority students and producers give to the accessibility of healthy foods.

The results of this study revealed important elements, potentially useful for designing sustainable food strategies on the campuses, considering the principles of the rights-based approach to development and social participation.

The research evinces tensions in the definition of food sustainability and its translation into actions from a multistakeholder perspective.