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Article
Publication date: 12 June 2024

Vanessa Gaffar, Wenda Wahyu Christiyanto, Rivaldi Arissaputra, Abror Abror, Nurman Achmad, Esa Fajar Fajar Hidayat, Qoriah A Siregar and Aslinda Shahril

This paper aims to explore the influence of digital halal literacy and halal destination attributes on revisiting intention through satisfaction and trust as mediating variables.

Abstract

Purpose

This paper aims to explore the influence of digital halal literacy and halal destination attributes on revisiting intention through satisfaction and trust as mediating variables.

Design/methodology/approach

The study collected data from 308 domestic tourists in Indonesia who visited urban tourist destinations using a Likert-scale questionnaire, conducted between June and July 2023, and analysed using PLS-SEM for comprehensive data collection.

Findings

Digital halal literacy and halal destination attributes significantly impact tourist satisfaction and trust, potentially leading to the desire to revisit previously visited destinations. The higher the digital halal literacy and halal destination attributes, the higher the satisfaction and trust of tourists towards these destinations, potentially resulting in their intention to revisit.

Research limitations/implications

This study focused on the Greater Bandung area in western Indonesia, a popular tourist destination. Future studies should explore the eastern region and its surroundings, as they do not differentiate between nature-based and man-made tourism.

Practical implications

The absence of information on halal tourism destinations hinders travellers' understanding and decision-making, particularly considering the preference for symbols as a means of communication, a crucial factor that destination managers must consider.

Social implications

Visual elements, such as symbols and signage, significantly influence tourist behaviour and experiences, leading to the decision to revisit the destination.

Originality/value

The integration of digital halal literacy and halal destination attributes offers a comprehensive understanding of halal tourism, particularly in terms of revisit intentions.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 1 July 2024

Abror Abror, Dina Patrisia, Yunita Engriani, Muhammad Al Hafizh, Vanessa Gaffar, Qoriah Qoriah, Nurman Achmad, Urwatul Wusqa and Muhammad Syukri Abdullah

This study aims to examine the antecedents of tourist citizenship behavior (TCB). It also investigates the role of digital halal literacy (DHL) and religiosity in enhancing TCB.

Abstract

Purpose

This study aims to examine the antecedents of tourist citizenship behavior (TCB). It also investigates the role of digital halal literacy (DHL) and religiosity in enhancing TCB.

Design/methodology/approach

This quantitative research used survey with questionnaire as the data collection methods. The samples of this study were 400 tourists who visited tourist destinations in five cities/municipals in West Sumatra Indonesia. This research used partial least square structural equation model as the data analysis tools.

Findings

This study found that satisfaction, trust and DHL are significant antecedents of TCB. In addition, satisfaction had a direct impact on TCB and influenced TCB through trust as a mediator. This study also found that religiosity had a direct influence on DHL, satisfaction and trust.

Practical implications

The findings will provide insights to tourist destination managers as well as the government on how to motivate tourists to participate in the development of Halal tourism in Indonesia. The tourists should gain sufficient knowledge or literacy about Halal, and especially in the digital context. Therefore, this will lead to their satisfaction, trust and willingness to participate in tourism development such as providing assistance to other tourists in the destinations.

Originality/value

This research has identified a new variable, DHL, which has not been addressed previously. This research has extended social exchange theory by establishing a relationship between TCB and DHL that has also not been previously explored. In addition, this study has investigated several relationships between DHL, satisfaction, trust and TCB and has shed new insights in the context of Halal tourism. This study has also provided a more comprehensive model of the relationship between DHL, satisfaction, trust and citizenship behavior specifically in Halal tourism research.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

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