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This study investigates the role of feminist solidarity in influencing women’s empowerment within Kyrgyzstan’s community-based tourism sector, exploring how traditional values intersect with feminist activism to create opportunities for socio-economic growth while highlighting the dynamic interactions that shape empowerment in this context.

Using 32 in-depth interviews, this research applies a post-colonial feminist perspective to examine the complex dynamics of feminist solidarity among women entrepreneurs in Kyrgyzstan’s unique socio-cultural environment.

Feminist solidarity is identified as a catalyst for socio-economic transformation and community empowerment, promoting economic opportunities, cultural preservation and knowledge-sharing across generations. The study introduces a spiral model of empowerment, illustrating the dynamic progression from individual empowerment to community solidarity, highlighting the evolving and interconnected nature of these processes.

The findings demonstrate that feminist solidarity drives socio-economic change in post-colonial contexts, offering opportunities for sustainable development and community empowerment. However, policymakers must approach leveraging feminist solidarity with caution, ensuring cultural sensitivity and avoiding oversimplified interventions. The community-based tourism sector illustrates that, when integrated thoughtfully, feminist solidarity can promote growth and cultural preservation, but only when aligned with local values and contexts.

This study advances the understanding of feminist solidarity and empowerment by not only providing a contextual analysis within Kyrgyzstan’s community-based tourism sector but also offering insights into the broader processes and dynamics of solidarity and empowerment. It illustrates how these concepts evolve and interact, demonstrating their impact on collective action and socio-economic change in post-colonial settings, thus enriching the theoretical discourse on gender and entrepreneurship.

This study aims to examine how women entrepreneurs in Kazakhstan's male-dominated sectors utilize the concept of positionality to navigate and redefine gender norms, focusing on their engagement with entrepreneurial masculinities and femininities. It explores the transformative potential of their strategic actions on gender dynamics within the entrepreneurial ecosystem.

Employing qualitative research through 27 in-depth interviews, this study adopts constructivist grounded theory to delve into how women entrepreneurs interact with gender norms within their entrepreneurial context. This approach highlights the dynamic interplay between gender norms and the strategies employed by women entrepreneurs to navigate these challenges.

The findings reveal that women entrepreneurs actively employ and navigate entrepreneurial masculinities and femininities as strategies to challenge traditional gender roles. Their approaches vary from conforming to, challenging and creatively redefining the gendered expectations encountered in their entrepreneurial journey. This demonstrates their agency in reshaping gender norms and contributing to the diversity of gender performances within the domain of entrepreneurship.

While focused on Kazakhstan, the study's findings suggest broader implications for understanding gender dynamics in entrepreneurship across different cultural contexts. Future research could extend this inquiry to varied sociocultural settings, employing post-structuralist and ethnographic methodologies to further explore the performance of gender roles and the negotiation of belonging in entrepreneurial contexts.

By foregrounding the concept of positionality, this study enriches the dialogue on gender dynamics within entrepreneurship, offering fresh perspectives on the agency of women entrepreneurs in male-dominated sectors. It illustrates how gender identities and performances are not fixed but are actively constructed and negotiated, contributing to the evolving landscape of entrepreneurial masculinities and femininities.