Search results

This study aims to examine theme park visitor interactions and their effects on experiences. It specifically aims to investigate perceived similarity’s impact on immersion and memorable experiences and how these experiences influence revisit intention and recommendations while exploring the mediating role of immersion within theme park settings.

A cross-sectional survey design was used, collecting data through purposive sampling from 494 respondents through a face-to-face survey at Jatim Theme Park, Indonesia.

The analysis confirms visitors’ perceived similarity significantly influences their sense of immersion and, in return, contributes to creating memorable experiences. In return, their memorable theme park experiences significantly impact their revisit intentions and willingness to recommend. In addition, this study also found that sense of immersion substantially mediates the relationship between perceived similarity and memorable experiences.

This research bridges gaps in the existing literature by integrating social interaction factors with experiential outcomes, contributing to current theoretical advancement and practical applications in theme park research.

This study contributes to the advanced understanding of social identity theory, similarity-attraction theory and flow theory within theme park management settings, providing valuable practical insights for theme park managers.

This study’s originality lies in its integrated analysis of the interplay between perceived similarity among theme park visitors and their immersive experiences and how these elements collectively enhance memorable tourism experiences. By highlighting the mediating role of immersion, it offers novel insights into the mechanisms that drive visitor engagement and behavioral intentions, thus providing a better understanding of visitor dynamics in theme parks.

本研究考察了主题公园游客互动及其对体验的影响。具体来说, 旨在调查感知相似性对沉浸感和难忘体验的影响, 以及这些体验如何影响游客的重游意图和推荐意愿, 同时探索沉浸感在主题公园环境中的中介作用。

采用横断面调查设计, 通过在印度尼西亚贾丁主题公园进行面对面调查, 从494名受访者处收集数据, 采用目的性抽样方法。

结构方程模型（SEM）分析确认, 游客的感知相似性显著影响他们的沉浸感, 进而有助于创造难忘的体验。反过来, 这些难忘的主题公园体验显著影响了他们的重游意图和推荐意愿。此外, 本研究还发现, 沉浸感在感知相似性与难忘体验之间的关系中起到了显著的中介作用。

本研究通过将社会互动因素与体验结果结合, 填补了现有文献中的空白, 为主题公园研究的理论发展和实践应用做出了贡献。

本研究有助于深入理解社会身份理论、相似吸引理论和流动理论在主题公园管理中的应用, 为主题公园经理提供了宝贵的实践洞见。

本研究的原创性在于对主题公园游客之间的感知相似性与他们的沉浸体验之间相互作用的综合分析, 以及这些因素如何共同增强难忘的旅游体验。通过突显沉浸感的中介作用, 本研究提供了关于驱动游客参与和行为意图的机制的新见解, 从而更好地理解了主题公园中的游客动态。

Este estudio analiza las interacciones de los visitantes de parques temáticos y sus efectos en las experiencias. En concreto, pretende investigar el impacto de la similitud percibida en la inmersión y las experiencias memorables y cómo estas experiencias influyen en la intención de volver a visitar el lugar y en las recomendaciones, al tiempo que explora el papel mediador de la inmersión en el entorno de los parques temáticos.

Se empleó un diseño de encuesta transversal, recogiendo datos mediante muestreo por conveniencia de 494 encuestados a través de una encuesta personal en el Parque Temático de Jatim, Indonesia.

El análisis confirma que la similitud percibida por los visitantes influye significativamente en su sensación de inmersión y, a su vez, contribuye a crear experiencias memorables. Asimismo, las experiencias memorables en los parques temáticos influyen significativamente en su intención de volver a visitarlos y en su disposición a recomendarlos. Además, este estudio también evidencia que el sentido de inmersión media significativamente en la relación entre la similitud percibida y las experiencias memorables.

Esta investigación cubre lagunas en la literatura existente al integrar factores de interacción social con resultados experienciales, contribuyendo al avance teórico actual y a las aplicaciones prácticas en la investigación de parques temáticos.

Este estudio contribuye a la comprensión avanzada de la teoría de la identidad social, la teoría de la similitud-atracción y la teoría del flujo en entornos de gestión de parques temáticos, proporcionando valiosas perspectivas prácticas para los gestores de parques temáticos.

La originalidad de este estudio radica en su análisis integrado de la interacción entre la similitud percibida entre los visitantes de parques temáticos y sus experiencias de inmersión y cómo estos elementos potencian colectivamente las experiencias turísticas memorables. El papel mediador de la inmersión ofrece nuevas perspectivas sobre los mecanismos que impulsan el compromiso y las intenciones de comportamiento de los visitantes, proporcionando así una mejor comprensión de la dinámica de los visitantes en los parques temáticos.

This study aims to compare the influence of user-generated content and mainstream media on the formation of hot springs tourists’ cognitive and affective destination image and, secondly, how these image formations impact travellers’ satisfaction and loyalty.

Data were collected from 575 international tourists who visited hot spring destinations. The non-probability purposive sampling approach was used, and the partial least squares structural equation modelling (PLS-SEM) assessment was used to test the proposed hypotheses.

This study found no significant differences in the roles of user-generated content and mainstream media in shaping tourists’ perceptions. User-generated content and mainstream media significantly influence cognitive and affective image formation. Tourists’ cognitive image significantly influences their satisfaction with hot springs visitation; however, affective image is an insignificant predictor of satisfaction. Ultimately, tourist satisfaction is crucial to tourists’ loyalty to hot springs destinations.

Leveraging uses and gratifications theory, this study introduces a novel framework that integrates user-generated content and mainstream media to dissect their combined impact on destination image formation. It highlights the theoretical understanding of media consumption and provides groundbreaking insights into optimising tourism strategies and fostering enduring destination loyalty.

本研究的目标有两个：一是比较用户生成内容与主流媒体对温泉游客认知和情感目的地形象形成的影响, 二是探讨这些形象形成如何影响游客的满意度和忠诚度。

数据来自575名访问过温泉目的地的国际游客, 采用非概率的立意抽样方法, 并使用部分最小二乘结构方程模型（PLS-SEM）评估以检验提出的假设。

本研究发现, 用户生成内容和主流媒体在塑造游客感知方面的作用没有显著差异。用户生成内容和主流媒体显著影响了认知和情感形象的形成。游客的认知形象显著影响他们对温泉访问的满意度, 然而, 情感形象并不是满意度的重要预测因素。最终, 游客的满意度对于他们对温泉目的地的忠诚度至关重要。

本研究利用使用与满足理论, 提出了一个新的框架, 将用户生成内容与主流媒体结合起来, 分析它们对目的地形象形成的综合影响。研究强调了对媒体消费的理论理解, 并提供了优化旅游策略和促进持久目的地忠诚度的创新见解。

Los objetivos del estudio son dos: comparar la influencia del contenido generado por los usuarios y los medios de comunicación tradicionales en la formación de la imagen cognitiva y afectiva que los turistas tienen de los destinos de aguas termales y, en segundo lugar, determinar cómo estas formaciones de la imagen impactan en la satisfacción y la lealtad de los viajeros.

Se recopilaron datos de 575 turistas internacionales que visitaron destinos de aguas termales. Se empleó un método de muestreo intencional no probabilístico y se utilizó la evaluación de Modelos de Ecuaciones Estructurales por Mínimos Cuadrados Parciales (PLS-SEM) para comprobar las hipótesis propuestas.

Este estudio no encontró diferencias significativas en el papel que desempeñan los contenidos generados por los usuarios y los medios de comunicación tradicionales en la formación de las percepciones de los turistas. El contenido generado por los usuarios y los medios de comunicación tradicionales influyen significativamente en la formación de la imagen tanto cognitiva como afectiva. La imagen cognitiva de los turistas influye significativamente en su satisfacción con la visita a las termas; sin embargo, la imagen afectiva es un predictor insignificante de la satisfacción. En última instancia, la satisfacción de los turistas es crucial para su lealtad a los destinos de aguas termales.

Basado en la Teoría de Usos y Gratificaciones, este estudio introduce un novedoso marco que integra el contenido generado por los usuarios y los medios de comunicación tradicionales para analizar su impacto combinado en la formación de la imagen del destino. Destaca la comprensión teórica del consumo de medios de comunicación y proporciona ideas innovadoras para optimizar las estrategias turísticas y fomentar la lealtad duradera al destino.

This study investigates the effect of COVID-19 pandemic perceived health risk on traveller's post-pandemic perception and future travel intention. The study aims to provide insight into the unprecedented COVID-19 pandemic and its potential influence on tourist behaviour.

Two hundred and forty-four responses were gathered quantitatively through an online survey. The research hypotheses were analysed using the partial least square structural equation modelling (PLS-SEM).

This study found that COVID-19 affects tourists' travel behaviour. Key findings found that perceived health risk discourages travel attitudes and eventually lessens their future travel intentions. Results also suggest future strategies/directions for restarting the tourism industry.

The study outcome assists tourism stakeholders in understanding the changes in tourist behaviour amid the heightened perceived health risk of COVID-19. Tourism policymakers and industry players should consider exploring how to mitigate similar health crises in the future.

By extending the theory of planned behaviour (TPB), this study establishes a theoretical framework in exploring the interrelationships between perceived risk, post-pandemic perception and future travel intention. This study sets a significant research agenda for future tourism research in understanding the mechanism behind health risk perceptions and tourist behaviour.

This study aims to empirical tests an integrated framework of third-party travel apps usage antecedents (system quality, information quality, service quality and user engagement) and its consequences (satisfaction, apps love and behavioral intentions).

A quantitative research design was used, purposively interviewing 551 users of predetermined third-party travel apps. The data was analyzed using partial least squares-structural equation modeling.

The study found that system quality did not significantly impact user engagement, suggesting that users may prioritize content and service over technical features. Both information quality and service quality were positively linked to user engagement, confirming that users are more engaged when app content is relevant and service is adequate. Additionally, higher user engagement led to greater app satisfaction and love, positively influencing users’ behavioral intentions, such as continued use and recommendations.

The results highlight the importance of content and service quality over system features in driving user engagement with smartphone apps. This suggests developers should focus on delivering high-quality information and excellent service to foster user satisfaction and emotional attachment to the app.

The study suggests a shift in focus from technical features to content relevance and service effectiveness, highlighting that users may prioritize these aspects over technical aspects when engaging with an app. This could challenge conventional assumptions about the importance of system quality in user engagement.

本研究实证测试了一个综合框架, 分析第三方旅行应用使用的前因（系统质量、信息质量、服务质量和用户参与）及其后果（满意度、应用依赖和行为意图）。

采用定量研究设计, 有目的地访谈了551位预定的第三方旅行应用用户。数据通过偏最小二乘结构方程模型（PLS-SEM）进行分析。

研究发现, 系统质量对用户参与没有显著影响, 表明用户可能更关注内容和服务而非技术特性。信息质量和服务质量均与用户参与呈正相关, 证实用户在应用内容相关性高且服务得当时更具参与度。此外, 更高的用户参与度提升了应用满意度和依赖性, 进而正向影响用户的行为意图, 如持续使用和推荐。

结果强调了内容和服务质量在推动智能手机应用用户参与中的重要性, 相较于系统特性, 开发者应关注提供高质量信息和优质服务, 以提升用户满意度和对应用的情感依赖。

本研究表明, 用户在应用使用中可能更关注内容的相关性和服务的有效性, 而非技术特性, 这挑战了系统质量对用户参与重要性的传统假设。

The purpose of this study is to investigate the mediating effect of perceived destination image attributes on the inter-relationship between online user-generated content’s information qualities (UGC) and tourists behavior by extending the Mehrabian and Russel’s stimulus-organism-response (SOR) model.

Based on the Malaysian tourism setting, a total of 255 valid responses from foreign inbound tourists were collected. Partial-least square-structural equation modeling (PLS-SEM) was used to test study hypotheses.

The PLS-SEM indirect path analysis confirms that cognitive image mediates the relationship between intrinsic information quality and behavioral intentions. Meanwhile, affective image significantly mediates the contextual information quality influence on behavioral intentions. Interestingly, however, this study found affective image mediated oppositely on the relationship between social information quality and behavioral intentions.

The study provides a better understanding of how destination image impacts the way tourists perceive different information qualities on behavioral intentions, which suggests the ongoing complex nature of these human-technology relationships within the tourism realm.

This study utilised Mehrabian and Russel's stimulus-organism-response (SOR) model to investigate the inter-relationship between perceived social media information qualities (IQ) of online UGC, destination image, perceived travel risk and behavioural intentions.

A total of 255 responses from international tourists were collected. The data collection via an online survey was performed from October 2020 to February 2021. The study model and hypotheses were examined using partial least squares-structural equation modelling (PLS-SEM).

The result indicated that social media intrinsic, representational, and social IQ significantly influenced tourists perceived cognitive image, while only contextual and social IQ significantly predicted the perceived affective image. This study also confirms the significant effect of cognitive image on the affective image. In addition, the authors found that both destination image components, cognitive and affective, significantly affect tourists' behavioural intentions. However, surprisingly, tourists' perceived travel risk did not moderate the effect of destination image components on behavioural intentions.

This study contributes to the body of knowledge by extending Mehrabian and Russel's SOR model in the tourism behaviour context.

From a practical perspective, this study proves that UGC significantly affects destination image and plays an integral part in luring tourists to visit a destination.

Previous research in this area is limited, making this study particularly novel. This study represents one of the initial attempts to evaluate the dimensions of information quality in UGC on social media and online review platforms, particularly within the field of tourism. Treating online travel UGC seriously could assist organisations in leveraging tourist behaviour and enhancing destination image.