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Publication date: 28 May 2021

Ihwan Ghazali, Salwa Hanim Abdul-Rashid, Siti Zawiah Md Dawal, Hideki Aoyama, Novita Sakundarini, Fu Haw Ho and Safarudin Gazali Herawan

There is an increasing awareness among manufacturers to make production more sustainable in Southeast Asian countries such as Malaysia and Indonesia. Manufacturers are now urged…

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Abstract

Purpose

There is an increasing awareness among manufacturers to make production more sustainable in Southeast Asian countries such as Malaysia and Indonesia. Manufacturers are now urged to not only focus on the business profit but also concern on environment protection by producing green products. However, issues may arise regarding the preferences of customers on green products, which will vary due to the influence of cultural values. This will give an impact on the marketing of green products. The aim of this study is to identify the influence of cultural values on the green products design in Malaysia and Indonesia.

Design/methodology/approach

A pretest on the survey instruments was performed to ensure the reliability and validity of the questionnaire. The collected data were statistically analyzed based on the satisfaction level, confirmatory factor analysis and structural equation modeling.

Findings

The results showed that customer preferences in Malaysia were mostly influenced by uncertainty avoidance, long-term orientation and power distance, excluding collectivism and masculinity. In Indonesia, the dimension of uncertainty avoidance and long-term orientation had significant influence, whereas power distance, masculinity and collectivism dimension had no influence. Eco-label was identified as the most important factor for green products in Malaysia and having product services characteristics factor for product lifetime extension in Indonesia.

Practical implications

For practices, the cultural values and preferred characteristics identified in this study provide valuable information to policymakers and businesses on what draws customers toward green products in Malaysia and Indonesia. This finding can be used as supported data for the policymakers in order to achieve sustainable development goal (SDGs) in Malaysia and Indonesia.

Originality/value

The findings of this study provide valuable information for designers to design products with green characteristics that cater to the consumer market in Malaysia and Indonesia, as well as other countries which may have similar cultural traits.

Details

Management of Environmental Quality: An International Journal, vol. 32 no. 5
Type: Research Article
ISSN: 1477-7835

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Article
Publication date: 6 February 2017

Salwa Hanim Abdul-Rashid, Novita Sakundarini, Raja Ariffin Raja Ghazilla and Ramayah Thurasamy

Sustainable manufacturing practices are one of the significant environmental initiatives taken by manufacturing industries to preserve the environment and improve the quality of…

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Abstract

Purpose

Sustainable manufacturing practices are one of the significant environmental initiatives taken by manufacturing industries to preserve the environment and improve the quality of human life while performing manufacturing activities. The emergence of the value creation concept, economic value no longer counts as a single factor for measuring manufacturing performance. Within the sustainability context, the impact of manufacturing activities on the environmental and social aspects should be taken into account as the basis for assessing manufacturing performance, which is called sustainability performance. The purpose of this paper is to examine the relationship of sustainable manufacturing practices with sustainability performance, which considers the environmental, economic and social aspects.

Design/methodology/approach

A questionnaire survey is carried out among 443 ISO 14001 certified manufacturing companies in Malaysia. Structural equation modelling is used to evaluate the relationship of sustainable manufacturing practices with sustainability performance.

Findings

The findings of this study indicate that manufacturing process is the manufacturing stage that gives the most impact on the improvement of sustainability performance. Hence, it is concluded that manufacturing companies in Malaysia are highly focussed on the production bound when implementing sustainable manufacturing practices.

Research limitations/implications

Although this study indicates a good estimation of the proposed model, additional variables might be added to improve the prediction strength of the proposed model such as considering type of industries, economic scale or ownership. Adding the comparison of sustainable manufacturing practices between different countries also a valuable research to investigated.

Practical implications

The framework proposed here can also assist manufacturing industries to conduct sustainability assessments by providing elements of sustainability performance and can serve as a guideline to select appropriate sustainable manufacturing practices and to what level the practices need to be improved to leverage companies’ sustainability performance.

Originality/value

The framework proposed here can also assist manufacturing industries to conduct sustainability assessments by providing elements of sustainability performance and can serve as a guideline to select appropriate sustainable manufacturing practices and to what level the practices need to be improved to leverage companies’ sustainability performance.

Details

International Journal of Operations & Production Management, vol. 37 no. 2
Type: Research Article
ISSN: 0144-3577

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