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The purpose of this viewpoint paper is to discuss the current situation of tourism in Tunisia after the revolution and to explore new ways to improve its image.

The paper is based on a literature review of tourism crisis and the current trends in Tunisian tourism.

The paper observes that a crisis can be a source of opportunity for a destination and that a carefully developed communication plan can improve its image.

The sharp decrease in international tourism flows in Tunisia makes it necessary for the destination to set a new tourism strategy aimed at improving its image among European tour operators and tourists.

This paper considers the extent to which a crisis in destination image affords an opportunity to reconsider its tourism strategy and improve its competitive positioning.

This paper aims to formulate assumptions on home sharing users’ sensitivity toward sustainability in mountain areas and define the sustainability indicators that may be used to search for home-based accommodation in mountain areas.

The paper is based on a literature review of key terms: mountain tourism, peer-to-peer accommodation and sustainability indicators.

Tourists in mountain areas are more likely to be sensitive toward sustainability than in urban areas, so they are likely to expect home sharing websites to provide sustainability criteria for selecting their accommodation.

Home sharing platforms should offer to mountain tourists the possibility to search for and assess home-based accommodation using sustainability criteria.

Most studies on peer-to-peer accommodation were designed in urban areas. The authors state that in mountain areas, tourists are more sensitive toward sustainability and would therefore be more inclined to consider sustainability in their search for a home-based accommodation.

The purpose of this paper is to profile the WHATT theme issue “What marketing strategy for destinations with a negative image?” with reference to the experiences of the theme editor and writing team.

This paper uses structured questions to enable the theme editors to reflect on the rationale for the theme issue question, the starting point, the selection of the contributors and material and the editorial process.

This paper provides insights and practical suggestions in response to the theme issue question from different academic and professional backgrounds in fields as diverse as marketing, tourism, economics and heritage management.

The theme issue outcomes provide lines of enquiry for others to explore and reinforce the value of WHATT’s approach to collaborative working and writing.

The collaborative work reported in this theme issue offers a unified but contrarian response to the theme’s strategic question. Taken together, the papers provide a range of options for destination marketing organizations in response to the issues highlighted.

The aim of this paper is to profile the World Hospitality and Tourism Themes (WHATT) theme issue “Tourism sustainability in the Alpine region: What are the major trends and challenges?” with reference to the experience of the theme editors and writing team.

This paper uses structured questions to enable the theme editors to reflect on the rationale for the theme issue question, the starting-point, the selection of the writing team and material and the editorial process.

It draws on a multidisciplinary approach to identify some key components of sustainable tourism for the French and Italian Alps. It reflects on research and stakeholder interaction that helped to shape the current and future thinking about how Alpine mountain resorts can enhance sustainability in relation to the destination offer, accommodation, transport and mobility and institutional, legal and socio-economic aspects.

The theme issue outcomes provide lines of enquiry for others to explore, and they reinforce the value of WHATT’s approach to collaborative working and writing.

The work reported in this theme issue provides research-based evidence of the need for rapid adaptation to sustainable tourism development for resorts in the French and Italian Alps. Traditionally designed to facilitate skiing and snow sports, the impact of climate change is forcing a rethink to safeguard Alpine tourism – a vital economic activity to these and most mountain tourism destinations.