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There have been National and International (ISO) attempts to “standardise” TQM and quality improvement activities. Meanwhile, the success of many international businesses has demonstrated a range of “quality related” initiatives that are individually successful, which strongly suggests that “success factors” cannot be standardised. This IAQ project attempts to show that standardisation of all quality concepts would impede business development and be counter productive. It attempts to clear the confusion that often surrounds quality management activity. It concludes that greater attempts should be made to promote truly successful quality strategies, so that developing countries can see what is appropriate for particular situations.

The potential for segmenting and targeting consumers, using ethnicity as a segmenting variable, is widely recognised in the marketing literature. However, attention to the problems of identifying and reaching a single, often relatively small, ethnic group, as opposed to some aggregate of groups, has been minimal. This paper proposes a framework for ethnic marketing research that is currently lacking. A method for conducting exploratory qualitative research of an ethnic group, for which little published information is available, is discussed with particular attention given to the sampling process. The proposed methodology, involving a symbiosis of symbolic interaction with phenomenological description, yields rich information about the group.

ON April 23rd this year, when all countries in the world will be celebrating the Quater‐centenary of Shakespeare's birthday, the Shakespeare Memorial Library in Birmingham will have attained a majority of one hundred years. Although founded in 1864 the scope of the library was first envisaged by George Dawson, President of the local Shakespeare club in a letter to Aris's Birmingham Gazette of 1861.

Artificial intelligence (AI) is shifting the way of how customers interact with organisations by blending both physical and digital environments, thereby creating a new paradigm of customer-organisation relationship. The new relationship boundary driven by AI principally challenges as well as creates opportunities for relationship marketing theories and practices. The main objective of this chapter is to present a framework named ‘physical-digital space’ to demonstrate how AI can merge the physical and digital world. To broaden the understanding, this chapter uses the lens of customer experience in relationship marketing. The framework extends the existing understanding and provides managerial implications on how an organisation can develop strategies so that a customer consciously or subconsciously develops a positive relationship with the organisation.

My main point is that the 1920s Chicago School got its scholastic or school-like quality primarily from its notion of what a human being is, from its social psychology, and only secondarily from its sociology. These sociologists developed the novel idea that humans are constituted by symbolic or cultural elements, not biological forces or instincts. They applied Franz Boas's discovery of culture to human nature and the self. In particular, they showed that ethnic groups and their subcultures are not biologically determined or driven by fixed instincts. In the 1910s and 1920s, the Americanization movement held that ethnic groups could be ranked on how intelligent, how criminal, and therefore how fit for democracy they were. This powerful movement, the extreme wing of which was lead by the Northern Ku Klux Klan, advocated different levels of citizenship for different ethnic groups. The Chicago sociologists spear-headed the idea that humans have a universal nature, are all the same ontologically, and therefore all the same morally and legally. In this way, they strengthened the foundations of civil liberties. The Chicago professors advanced their position in a quiet, low-keyed manner, the avoidance of open political controversy being the academic style of the time. Their position was nevertheless quite potent and effective. The actual sociology of the school, also quite important, was largely an expression of the democratic social psychology. In addition, the sociology was dignified and elevated by the moral capital of their theory of human nature.

The purpose of this paper is to investigate the effects of gamification on connections between consumers’ self-image congruence in relation to the purchasers of an environmentally friendly product electric vehicles (EVs) and their possession of a stereotype of EV owners as being “unconventional”, and their attitudes towards EVs, having regard to their levels of environmental concern and prior knowledge of EVs. Additionally, the research explored the link between attitudes towards and willingness to purchase EVs.

Participants completed a questionnaire and an Implicit Association Test (IAT) both before and after playing a computer game wherein the player assumed the identity of an EV driver. A structural equation model was constructed to predict attitude to EVs. The relationship between attitude and willingness to purchase was examined via a conditional process analysis.

The experience of playing the game improved the favourability of the respondents’ stereotype of EV owners by an average of 19 per cent, and their attitude towards EVs by 17 per cent. Self-image congruence in relation to EV ownership increased on the average by 14 per cent and reported EV product knowledge by 8 per cent. However, willingness to purchase an EV was not substantially affected. The link between attitude and willingness to purchase was weak, but was significantly moderated by stereotype favourability and self-image congruence with EV owners.

As with any IAT study, it was necessary to pre-specify a particular form of stereotype. Future research could employ alternative stereotypes. The investigation took place in a single country and involved a single environmentally friendly product.

Gamification has much potential for helping manufacturers and government agencies to stimulate the mass market for EVs. To negate unfavourable images of EV owners, marketing communications promoting EVs might usefully employ celebrities, sports personalities and/or leading political figures as exemplars of the types of people who drive electric cars.

The research is the first to explore the effects of gamification on product user self-image congruence and stereotype formation. It is novel both in its employment of an IAT to measure the consumer stereotype of an environmentally friendly product and in its examination of the moderating influences of stereotype and product user self-image congruence on the attitude-willingness to purchase link.

Investigates the importance of English language sources of Friedrich Theodor Althoff (1839‐1908), a German of great influence both in his own country and, indirectly, in the United States. Explores some measures of his influence in education and international understanding. Examines a wide variety of sources. Explains how it could happen that an influential person would end up in intellectual history with almost no recognition. Challenges several conventional assessments. Althoff′s most important contributions are in print and more almost certainly exist in university archives, but the material is scattered and unorganized. Because we do not yet have the full story of this remarkable and complex man, firm conclusions about his influence are not yet possible.

In 1912 Sir Frederick Gowland Hopkins reopened the whole question, and investigated again the effects on animals of a synthetic diet. Again he demonstrated the importance of the addition of milk, and in addition he pointed out the importance of the proteins and that some were capable of maintaining life whilst others were inadequate so that animals failed to grow when fed on them. Through this work he systematised previous work and also added an important contribution to our knowledge of nutrition by his discovery of the essential amino acids. These have been extensively studied in recent years, and the following are now regarded as being essential, according to a table by William C. Rose:—