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This paper aims to model consumers’ decision to use halal logo on packaged food products. The model primarily tests the importance of country of origin (COO) of a halal logo as an indicator for assessing credibility of a halal logo, and its relevance in consumers’ decision to use the logo in packaged food purchase.

A data set from a survey of 559 respondents from two countries was used to test eight hypotheses that were developed based on a modified theory of planned behaviour framework, using partial least squares procedures.

Halal certification logo was found to have COO effect on consumers’ evaluation during purchase decision of food items. Consumer uses information on the COO of a halal logo to assess the logo’s credibility in delivering the halal food standard. The construct, along with the constructs of religiosity and its interaction terms, subjective norms and attitude, explains consumers’ intention to consider the halal logo during packaged food purchase.

Generalization of the findings is limited to the packaged food industry and to the consumer groups surveyed in the two countries.

There is a need for marketers to recognize Muslim consumers’ sensitivity towards the origin of a halal logo in choosing the right logo for their products. Logo certifiers may want to consider adopting marketing strategies to market their certification as a credible marker of a halal food standard.

The effect of COO of halal logo and its influence on consumers’ decision to use the logo in purchase decision are new to the literature.

The Malaysian oil palm has seen steady progress. Started in Malaysia as an ornamental plant, it has turned into a huge industry. Oil palm production has yielded unlimited economic profits and is currently an emerging Malaysian economic sector. Malaysia currently accounts for an overwhelming contribution to the production and export of palm oil worldwide, which is 39% and 44%, respectively. From around 4.49 million hectares of land, a massive 17.73 million tons of palm oil and 2.13 tons of palm kernel oil were produced. It has been widely use as food products, cosmetics, livestock feed, as well as in bioenergy industry. This is in line with the fast-growing global demand for the palm oil products. Nevertheless, it is currently experiencing a period of slow or less growth in terms of contributing naturally to gross national productivity. Issues such as extreme weather, aging trees, and plant diseases are most prominent among the natural factors that are hindering the growth of the industry. The global pandemic of COVID-19 is also contributing to the current slow growth of palm oil sector. Malaysia has a crucial role to play in meeting the growing global need for oils and fats, as Malaysia is one of the palm oil and palm oil products' major producers and exporting countries.

Since the 1970s, the sustainable development was developed from science and environmental crusade. Since then, there were many programs done in the field but not named as “Sustainable Development.” The environments have affected because of the process of the development which was noticed by the world community. Malaysia has made a commitment to the 2030 Agenda in September 2015 for the future of mother earth. Despite the increasing attention toward sustainable development and circular economy across the world, understanding of the potential sustainability synergy among developing countries remains sluggish. This chapter therefore briefly discusses the development of circular economy within developed and developing countries. The chapter then narrowed the discussion toward Malaysian practices of the circular economy. Malaysia also recorded among the countries that faced waste management issues in Asia. The detailed discussion includes Malaysian acceptance and initiatives in reaching a circular economy within the past years, present, and future. The discussion surrounds the circular economy practiced by Malaysian industrial players as well as government's initiatives in encouraging and educating Malaysian toward embracing the idea of circular economy and sustainable consumption. As most countries embrace green technologies, Malaysia has taken proactive steps toward adopting green technology. Among the four main policy priorities are energy, environment, economy, and social, the key to green technology in driving the country's economy while promoting sustainable development. In fact, the major economic drivers of the Malaysian economy involve industrial activities such as palm oil, mining, and manufacturing, which are now beginning to take steps toward the development of green technology development. The application of green technology can provide a balance between economic development and environmental preservation as well as solutions to climate change issues. The initiative aims to make Malaysia one of the best countries in the world with sustainable economic growth, innovation, and prosperous citizens by 2050.