Search results

Prior research has found that consumers’ purchasing behavior varies amongst consumers of different cultures. The purpose of this paper is to examine the behavior of consumers of luxury products by investigating the relationships between their collective-oriented values (pertaining to religion, family, and community), and their materialism or materialistic orientation, resulting in them using such products to signal their social status to others, and whether they are getting satisfaction from using such products, in an effort to understand how the behaviors vary between Malaysian and Saudi Arabian consumers.

Data were collected by a questionnaire survey where 1,388 self-administered questionnaires were collected from Baby boomers, Generations X and Y respondents in two major cities: Kuala Lumpur, Malaysia and Jeddah, Saudi Arabia. The data were analyzed using structural equation modeling. The authors also assessed the structure and reliability of the constructs developed for this research as well as tested some hypotheses regarding their interrelationships, across the two different cities/cultures.

Findings demonstrate the complexity of cultures and lifestyles of consumers and societies. For Saudi consumers, their materialistic tendency is significantly influenced by their religious, family values (inverse relationship), and community values, whereas for the Malaysian consumers, this tendency was only significantly influenced by their family values. For the Saudis, there were strong positive relationships between materialistic values and product status signaling and between product status signaling and product satisfaction, whereas for the Malaysians, both relationships were also positive but only moderate in strength. Overall, the results show that the Malaysians were more materialistic than the Saudis. But, since the Saudis have higher income, they are in a better position to fulfill their materialistic desire than their Malaysian counterparts.

The convenience sampling used for the study is the main limitation. Another limitation of this study is that it was done in only one major city in each of the two countries.

Consumers from the two cultures/cities do use luxury products to signal their status in the society, despite their different cultures and country income levels and that the consumption of those products gave both of them satisfaction. Hence, as a practical implication, international marketers of luxury products and services could and should continue to market their products and services in these two countries. However, they need to understand that the factors that influence the consumers’ materialism are different between the two cultures/cities and hence their marketing strategies need to take this into consideration.

All the issues discussed in this study have not been previously empirically investigated and compared in two different developing countries – Saudi Arabia, a mono-cultural and high-income country) and Malaysia (a multi-cultural and upper middle income country) despite their rapid growth rates and economic importance.

The purpose of this paper is to examine customer attitudes toward purchasing counterfeit luxury products (ATPCLP) in two cities in two different countries (Saudi Arabia and Malaysia) by testing the relationships between the various reasons for purchasing those products: social status insecurity, status consumption and value consciousness.

Questionnaires were distributed conveniently to urban customers in Kuala Lumpur, Malaysia and Jeddah, Saudi Arabia. Altogether 658 useable questionnaires were collected and analyzed using descriptive statistics, general linear model of univariate analysis of variance and structural equation modeling.

Quality, price, popularity and status signaling represent the main motivating factors for their brand choices of counterfeit luxury products among the two country groups of customers. As expected, customers' social status insecurity influences their ATPCLP, but not their status consumption. However, status consumption does positively moderates the relationship of their social status insecurity and their ATPCLP. Furthermore, customers' value consciousness influences their ATPCLP and moderates the relationship between status consumption and ATPCLP. The impact of status consumption on ATPCLP depends on the importance one places on the value of the products. However, the authors found no differences in social status insecurity, status consumption and value consciousness, on their ATPCLP among the customers. Some implications and limitations of the results are discussed.

The use of convenience sampling and mainly college students (in Saudi Arabia) as respondents represent the main limitations of this study.

The practical implication of this study is to discourage the purchasing of counterfeit luxury products in their respective country Malaysian marketers need to stress that their genuine products are of top quality while Saudi marketers need to stress that their genuine products are of well-known brands that are sourced from well-known countries of origin. Besides, Malaysian marketers need to offer genuine products that are not overly priced or ones that indicate value-for-money while Saudi marketers need to convey the message that their genuine products could help enhance or uplift their customers' social status. In this study, the authors did not find any support for differences in ATPCLP between the two rather different Muslim-majority countries. This could be due to the fact that the majority of the respondents were females in their mid-20s and that both countries have a growing number of young customer base, which makes them particularly attractive target customers for branded/luxury products and, at the same time, easy preys to luxury products counterfeiters. This implies that there are still more opportunities for academics to study the topic or related topics in the future.

As far as the authors know, no one has undertaken a comparative study involving two very different Islamic majority countries (more conservative mono-cultural and mono-ethnicity Saudi Arabia versus less conservative multicultural and multi-ethnicity Malaysia) before.

Promoting and supporting entrepreneurship is a critical pillar of Oman’s vision 2040. The need to understand to what extent the effectiveness of public funds given to micro and small enterprises in Oman as well as to understand the characteristics of the funds that can drive the impact of such government financial support programs on those enterprises motivated us to conduct this study. Therefore, the purpose of this study is to investigate the impact of the government loan support programs on job creation in micro and small enterprises in Oman.

Hypotheses were tested using data collected from 1,127 micro and small enterprises that received loan supports from the Government of Oman. The authors explored the impact of a set of predictors on a dependent variable (job creation) to understand to what extent do the supported micro and small enterprise characteristics significantly influence job creations in the enterprises. Multiple regression and General Linear Model Multivariate Analysis statistical techniques were used to test the hypotheses.

There is a positive relationship between government supported firms’ characteristics and job creation for both nationals and expatriates’ employment. The empirical results suggest that, when compared with the micro enterprises, the small enterprises were able to create more jobs for nationals than for expatriates, although the effect of the support program on job creation was significant for both groups.

This paper contributes to the literature debate on the effectiveness of Oman’s entrepreneurship policy. Using multivariate analysis, the study analyzes the public support program for enterprises in Oman and how it can be improved to support the Oman 2040 Vision.

The purpose of this paper is to address the gap in the literature by extending the service profit chain (SPC) model and testing the validity of the proposed model in high-contact service contexts rather than by testing the key elements of the SPC in regard to a single business.

The study uses the exploratory factor analysis to identify a set of observables to use in representing the relationships included in the proposed extended model and employs the structural equation modeling to test the eight proposed hypothesis.

The study shows that the best-fit structural model supports the notion that employee internal service quality drives employee satisfaction that drives employee loyalty and employee productivity. In addition, employee productivity is shown as partially mediating the relationship between employee satisfaction and employee loyalty.

The results presented in this study have managerial implications and shed light on the importance of operational factors in the service industry, in particular high-contact services.

The integration of operations management and SPC still remain limited in the literature. Therefore, the study extends the SPC by integrating other operational factors, namely, employee productivity and internal service quality, and tests its validity in high contact services where the prolonged contact between the customer and the service system creates more opportunities to influence a customer’s perception of service quality.

Commercial banks are the catalysts for meeting the financing needs of small and medium enterprises (SMEs). However, not all commercial banks are equally attractive to SMEs because of differences in banking services’ key attributes. Moreover, customers’ preferences vary between Islamic and conventional banks. This paper aims to identify factors motivating SMEs to establish business ties with banks in Oman.

The authors collected data from 217 SMEs through a questionnaire survey. The data were analyzed using a t-test and structural equation modeling (SEM). In addition, the research applies the theory of planned behavior as a theoretical framework.

The t-test results show that SMEs place greater emphasis on electronic banking, convenient locations, religious beliefs and favorable terms and conditions. The results from the SEM analysis show that the SMEs in Oman consider attractive packages, including favorable rates, transaction processing time, fees and the availability of technology-enabled services, when choosing a bank. Moreover, customers who are aware of Islamic banking products are optimistic about the future of Shariah-based banking.

As a Muslim-majority country, Oman lags behind its Gulf Cooperative Council peers in terms of the development of the Islamic banking system. For the success of this mode of financing, it is essential to know which factors SMEs prioritize to establish ties with Islamic banks. Hence, the research is expected to provide new information for bank management to devise financial products attractive to investors.

The purpose of this paper is to investigate the impact of key demographics (i.e. gender, age, education and income) on the rich Muslim consumers’ Domains of Living (DoL). DoL were broken down into being, belonging and becoming domains. Relationship between the DoL and luxury consumption behavior (LCB) was analyzed as well. Being domain included elements that indicated who one is and how one defines the self; belonging domain linked an individual to his/her environment; and becoming domain referred to the set of social activities that an individual performed.

A questionnaire-based survey was conducted to get insights into the LCB of affluent Muslim consumers and how these insights related to key demographics and DoL. The researched population was Qatari consumers who were buying luxury products and belonged to a high-income bracket. Stratified sampling method was considered appropriate because the key objective of the study was to generalize the results across the affluent Qatari population. Stratification of the population was primarily done through the selected demographic variables. This research survey, conducted in Qatar, resulted in the collection of 213 usable questionnaires. General Linear Model Multivariate Analysis and Multiple Regression Analysis were used to establish the goodness of fit and to test the proposed hypotheses.

Results indicated that there were significant LCB differences between the genders, age groups, income levels and educational background. Furthermore, there was a significant association between the three DOLs and LCB. There were indications that for affluent Qatari Muslims, consumption of luxury products had become a socially accepted norm. Fulfillment of luxury needs did not isolate rich Muslims from their family and friends or made them unhappy about luxury consumption. This behavior could be related to high levels of affluence among Qataris that makes acquisition of luxury products easy and not effort or time intensive.

Islamic luxury markets need to adopt an appropriate balance of global (considering global luxury trends) and local (based on cultural, social and religious forces) marketing strategies to engage rich Muslim consumers.

This paper presents LCB from the perspective of affluent Muslim consumers within the context of DoL and through the lens of key demographic variables.

Trust within hawala networks (HN) (a type of deeply embedded informal value transfer network) has been associated with minimal bureaucracy, relationship versatility and low operational costs. In the absence of formal governance structures, HN business relationships largely depend on trust as a control mechanism that brings operational efficiency and transactional effectiveness. However, a basic and a static view of HN business trust has been reported. This paper aims to track the progress and development of trust within HN. More specifically, this paper charts HN relationship trust transformation from inception to maturity. Social exchange theory (SET) and Dwyer et al. (1987) topology of formal business relationship development were used as conceptual frameworks to study development of trust within HN.

Twenty-five in-depth interviews were conducted with HN members in the South Asia region. Chain referral sampling was used to contact and recruit suitable respondents within the semiscattered HN. The data were collected from practicing and retired HN members from Qatar, Saudi Arabia and Pakistan. The data were analyzed using keyword categorization and further substantiated, and validated, by NVivo analysis.

Four types of trust (i.e. calculative, verifiable, reciprocal and earned) were identified in HN relationships. It was revealed that trust progressed in a stepwise fashion from calculative trust (basic trust form) to earned trust (ultimate trust form). SET explained the progression of trust in terms of key drivers of different trust types at various stages of HN exchanges and relationships. In addition, it was observed that HN trust development followed Dwyer et al. (1987) topology of business relationship development.

This study extended the oversimplistic treatment of trust within HN by looking into its different types and its transformation over time. More specifically, this research provided an insight into how various types of trust were used within deeply embedded informal business networks to maintain and nurture business exchanges.

This study aims to focus on how informal value transfer networks, Hawala business in particular, used social exchanges in their business dealings. More specifically, the conducted research looked into how social exchange theory was used in Hawala business relationship initiation and management.

Twenty-one depth interviews were conducted with Hawala Network members, and Hawala customers, in Qatar, Saudi Arabia and Pakistan. The collected qualitative data were analyzed through content analysis and NVivo 11 software.

The study outcome indicated that Social Exchange Theory was a principal relationship driver in Hawala Networks. Especially, trust had a pivotal role in evolvement and nurturing of Hawala Network business and social exchanges. Other relationship variables, namely, reciprocity, religious affiliation, reputation and information sharing had a significant part in relationship building as well. Results supported a prominent influence of time in carefully controlled and rigorously assessed transformation of Hawala relationships. This metamorphosis converted an exchange from short-term into a long-term orientation where limited amount transactions changed into large sum transactions and restricted information exchange moved to elaborate information sharing. In addition, findings revealed that monetary and non-monetary interactions between Hawala Network members took the form of a homogeneous club, with shared social, cultural, religious and ethnic values. In particular, financially constrained and illiterate social groups preferred Hawala services due to ease of servicing in the form of minimal bureaucracy, fast transfers and low service charges. These marginalized fractions of society had limited access to formal banking which made Hawala business their main (and in most cases only) source for sending and receiving financial remittances. Hawala Networks provided an effective alternative to formal banking for disadvantaged communities.

This study provided unique and useful insights into the nature of social exchanges within Hawala Networks. Especially, it provided clarification on how informal networked businesses used Social Exchange Theory to by-pass the need for legal protection and formal contracts. Furthermore, the study highlighted the role Hawala business played in providing essential banking services (e.g. transfer of money and micro-lending) to educationally and economically deprived individuals.

This paper examined the deterministic and moderating impacts of skill on the behavioural (benevolence) and cognitive (credibility) dimensions of trust within small-to-medium-sized enterprises (SMEs) upstream (i.e. supplier-to-customer) relationships. A theoretically grounded research model was developed that comprised of three cognitive and three behavioural antecedents of benevolence and credibility. Impact of time (i.e. chronological influences) on skill-driven bi-dimensional trust development was assessed as well.

All measures were borrowed from top ranking journals and adapted for use. An online questionnaire-based survey was conducted with UK SMEs executives who were involved in electrical and electronic components industry. A total of 231 useable questionnaires were received which represented a response rate of 15.4%. After validity and reliability checks, the collected data were subjected to partial least square analysis to verify the deterministic and/or moderating impact of skill on bi-dimensional trust.

The results supported a dual role (a moderator and a determinant) of skill on SMEs upstream relationship trust. However, the moderating effect of skill dominated the deterministic effect. Furthermore, the results indicated that skill tends to behave differently toward cognitive and behavioural dimensions of trust. Hence, how skill development is influenced by different dimensions of trust, and the role time plays in skill-driven trust enhancement should be carefully considered in SME upstream relationships. Therefore, it is suggested that the nature and context of each supplier–customer relational episode should be examined in terms of the outcomes it is designed to achieve in a relationship.

This study evaluated an in-depth association between skill and bi-dimensional trust development within SME upstream relationships. Specifically, deterministic and moderating impacts of skill on credibility and benevolence were investigated.

Purpose – This research in this paper aims to investigate and extend the trust‐relationship commitment model to an internet banking setting by adding attraction as a new factor. Design/methodology/approach – The paper shows that in testing whether attraction might be related to belief in and use of the internet banking, this research sampled 276 bank customers' responses via a cross‐sectional survey in Doha, Qatar. Findings – The findings in the paper indicate that both trust and attraction have significant positive impact on relationship commitment with attraction having a strong positive effect, with communication representing the most important determinant of attraction and having a significant positive relationship with both trust and attraction. Practical implications – The paper shows that, from the managerial perspective, it is necessary for bankers and policy makers to know the relationship between trust and attraction because their influence on the actual commitment is different The findings of this study suggest that, in order to develop trust and to attract more users to internet banking, it is not going to be enough to make the system easy to interact with. It is of paramount importance for banks to develop secured and private internet banking systems that are trustworthy, for their users. Thus, management attention might be fruitfully focused on the development of such beliefs on the part of the users. Thus, the internet banking authorities should employ training and promotion approaches to develop customers' beliefs of shared value, communication, and opportunistic behavior, which in turn will influence or attract the customers' behavioural intention to utilize internet banking services. Similarly, banks may consider offering a low‐cost service by passing on some of their gains from reduced operating cost to customers. This may lead to better customer loyalty towards the service. Originality/value – The paper finds that attraction as an additional factor in a trust‐relationship commitment model has not been examined before. Thus, researchers should include attraction in online relationship banking models along with other relationship effects. Also, bankers and policy makers need to develop trust among the customers and to realize that more favorable communication environments must be created to attract customers and to make them more committed to using online banking transactions over the internet.